If you run marketing or product at a SaaS company, you know what a pain it is to keep tabs on competitors. New features, price changes, blog posts, G2 reviews—the list is endless. Doing this by hand is a fast track to burnout (and missed intel). Automated tracking sounds like a dream, but most tools overpromise and underdeliver.

Enter Kompyte, a competitor tracking platform that actually does a decent job of surfacing what your rivals are up to—if you set it up right. This guide walks you through the real-world steps to get automated competitor monitoring running in Kompyte, plus honest advice on what’s worth tracking, what’s not, and how to avoid drowning in noise.

Who this is for

• SaaS marketers, product managers, founders, or anyone tasked with “keeping an eye on competitors”
• Teams looking to automate grunt work and focus on high-value insights
• People who want useful alerts, not a firehose of junk

What you’ll need

• Admin access to Kompyte (or at least permission to add competitors and integrations)
• A list of your actual competitors (not just “Aspirational BigCo”)
• A rough idea of what you care about: website changes, pricing, product updates, messaging, etc.

Step 1: Get Clear on What You Want to Track

Before you touch Kompyte, get your house in order. Here’s what to sort out:

• Make a competitor list. Stick to 3-8 real competitors. Don’t add every possible SaaS company in your space—more isn’t better.
• Decide what matters. Think: homepage changes, pricing pages, feature launches, blog posts, social updates, review sites. If you track everything, you’ll miss the good stuff.
• Set your “why.” Are you trying to beat their pricing? Steal their positioning? Just want to know when they release something big? Jot this down. It’ll help you later.

Pro tip: If you’re in a crowded market, start with your top 3-5 direct competitors. You can always add more later.

Step 2: Add Competitors in Kompyte

Time to load up your competitor list.

1. Log in to Kompyte.
2. Head to the “Competitors” section.
3. Use the “Add Competitor” button and enter their main URL (homepage). Kompyte usually scrapes the site for info, but double-check it doesn’t pull some random sub-brand or reseller.
4. Give each competitor a clear name. If two companies have similar names, add a note (“Acme [US]” vs “Acme [EU]”).
5. (Optional) Add competitor logos, short descriptions, and categories. Helps with later sorting.

What works: Kompyte’s onboarding wizard is straightforward. It’ll suggest competitors based on your domain, but don’t blindly accept these—always verify.

What to ignore: Don’t bother adding “market leaders” you don’t actually compete with. Tracking Salesforce’s updates is just noise for most SaaS teams.

Step 3: Set Up Web Page Monitoring

This is the bread and butter. Here’s how to make it useful:

1. Choose pages that matter. Homepage, pricing, product/features, blog, support/FAQ, status page.
2. In Kompyte, under each competitor, select “Add Page to Track.”
3. Paste the exact URLs—don’t just add the homepage and hope for the best.
4. For each page, set the change sensitivity (how big a change triggers an alert). For pricing, set it to “high sensitivity.” For blog homepages, “medium” is fine.
5. Save and repeat for each competitor.

Pro tips: - Pricing pages: These move fast in SaaS. High sensitivity means you’ll know if your rival raises or drops prices. - Release notes or changelogs: Many SaaS companies post product updates here. Tracking these gives you a near real-time heads-up on new features. - Ignore the About page: Unless your competitors rebrand every month, this page rarely changes in a meaningful way.

Step 4: Integrate Social & Review Monitoring

Websites are just the start. For SaaS, public chatter matters too.

1. Social media: Kompyte can monitor Twitter/X, LinkedIn, and Facebook. Connect your company’s accounts if needed for API access.
2. What to track: Official company profiles, high-profile execs, and hashtags unique to your space.
3. What to skip: Generic hashtags or every employee’s feed—this gets noisy fast.
4. Review sites: Add G2, Capterra, TrustRadius URLs for each competitor.
5. Track new reviews, major rating shifts, and “top competitor” badges.
6. Set alerts for big review swings, not every single 3-star comment.
7. RSS/Blogs: If a competitor runs a blog, add the RSS feed directly. Kompyte will pull in new posts.

What works: Review monitoring is underrated. Spotting a surge of negative G2 reviews can tell you about product trouble before the market hears.

What to ignore: Don’t bother tracking every mention of your competitors on Reddit or Hacker News unless you have a real reason—signal-to-noise is low.

Step 5: Customize Alerts & Reporting

Here’s where most people screw up: they set up tracking, then get buried in notifications. Avoid alert fatigue:

1. Set priorities. In Kompyte, you can flag certain changes (like pricing) as “high priority” and get instant alerts. Set less urgent stuff (like blog posts) to daily or weekly digests.
2. Pick your channels. Email works for most teams, but Slack integrations are handy for real-time, “stop what you’re doing” moments.
3. Test & tweak. Run with your alert settings for a week. If you’re deleting more than half your alerts, dial back sensitivity or reduce what you track.
4. Reporting: Set up a recurring summary report (weekly or biweekly). This is gold for sharing with execs or the product team.

Pro tip: Less is more. The goal is to catch important moves, not drown in every typo your competitor’s intern makes.

Step 6: Tag, Annotate, and Share Intel

Kompyte lets you tag changes, add notes, and share snippets with your team.

1. Tag changes by type: “Pricing,” “Messaging,” “Product,” “Support,” etc.
2. Add context. If you spot a big change, jot a quick note—“First price increase since 2022,” or “New AI feature matches ours.”
3. Share with stakeholders. Don’t just hoard intel. Use built-in sharing to flag must-see changes to sales, execs, or product.

What works: Tagging and annotation help you spot patterns over time. Sharing is how you turn raw alerts into action.

What to ignore: Don’t overdo it with tags. If you have to scroll through a list of 27 tags, you went too far.

Step 7: Review, Prune, and Improve

Automated tracking isn’t “set and forget.” You’ll need to keep it lean:

1. Monthly review: Once a month, look at what you’re tracking. Are you getting useful insights, or just noise? Cull pages, competitors, or sources that aren’t delivering.
2. Update your competitor list. Markets change. Drop dead companies, add new threats.
3. Tweak alert settings. Fine-tune based on what actually matters to your team.
4. Ask for feedback. If sharing reports, check in with your team: “Are these useful, or just more email clutter?”

Pro tip: Don’t treat Kompyte as a crystal ball. Use it as an early warning system, not the source of all truth.

Final Thoughts: Keep It Simple, Iterate Often

Automated competitor tracking can save your SaaS team hours—if you set it up with care. Don’t try to monitor everything out of the gate. Start with what actually matters, tune your alerts, and adjust as you go. Most of all, don’t let a tool become another source of noise. The point is to make better decisions, not just collect more data.

Got Kompyte humming? Great. Now put those insights to work and stay a step ahead—without losing your mind to manual tracking.