Ever looked at your website analytics and thought, “Great, someone visited—now what?” If you’re in sales or marketing and want to actually do something when a potential lead checks out your site, real-time alerts are worth a look. This guide walks you through setting up and using Leadrebel alerts, so you can catch leads while they’re hot—without overwhelming yourself (or your team) with useless pings.
If you’ve tried lead alerts before and ended up drowning in noise, don’t worry. We’ll cut out the fluff and focus on what actually works.
Step 1: Understand What Leadrebel Alerts Actually Do (and Don’t)
Before you jump in, it’s worth being clear about what Leadrebel alerts can and can’t do:
- What they do: When someone from a company visits your site, Leadrebel tries to identify the organization (not the individual) and can send you a notification—email, browser, Slack, or whatever you pick.
- What they don’t do: They don’t magically give you names, emails, or phone numbers of visitors. You get the company, some firmographic data, and maybe some hints about what pages they viewed.
Pro tip: Don’t expect instant meetings or perfect lead data. These alerts are conversation starters, not silver bullets.
Step 2: Set Up Your Leadrebel Account and Tracking
If you haven’t already:
- Sign up for Leadrebel and log in.
- Add tracking to your site:
- Go to your Leadrebel dashboard.
- Find the tracking script (usually under “Integration” or “Settings”).
- Paste it into your site’s
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- Wait for the first data to show up. Sometimes it takes a few minutes or a visit or two.
Things to watch for: - Make sure you’re not accidentally tracking your own company or your regular team. Exclude your office IP if you can. - If you’re privacy-sensitive, double-check your cookie banners and privacy policy.
Step 3: Decide Who Needs Alerts (and Who Doesn’t)
Here’s where most teams mess up: blasting alerts to everyone, all the time. That’s a fast track to alert fatigue and people ignoring leads.
- Sales? If you’re doing outbound, you probably want to know when target accounts visit.
- Marketing? Maybe you want to spot companies that checked out a new landing page.
- Support? Probably not.
Be honest: If someone isn’t going to act on a lead notification, don’t send it to them.
Step 4: Create Smart Alert Rules (Don’t Just Use the Defaults)
This is the difference between useful alerts and inbox spam. Leadrebel lets you set rules—use them.
The basics
- Go to Alerts/Notifications in your dashboard.
- Pick your channel:
- Email is simple, but can pile up.
- Slack works if your team actually hangs out there.
- Browser notifications are easy to miss or block.
Set up alert rules you’ll care about
Some ideas:
- Only alert for companies from specific countries or industries.
- Trigger when a company visits pricing, demo, or contact pages.
- Ignore ISPs, bots, and obvious time-wasters.
- Set business hours—nobody wants a 2 a.m. “lead” from a university library.
Real talk: The default “alert me on every new company” will get old fast. Start specific, then loosen up if you’re missing legit leads.
Step 5: Test Your Alerts (Don’t Assume They Work)
It’s boring, but test your setup before you rely on it.
- Visit your site from a different network (not your office).
- Use an incognito window or a mobile device.
- Wait and see if you get the alert.
If you don’t get an alert:
- Double-check your rules and filters.
- Make sure your tracking code is working.
- Check spam or notification settings.
Pro tip: If you have a VPN, try “visiting” from another country to see if your filters work.
Step 6: Actually Use the Alerts—Don’t Just Watch
Alerts are only useful if you do something. Here’s what tends to work:
- Quick research:
- Check out the company’s profile (Leadrebel usually links to LinkedIn or Crunchbase).
- Look for mutual connections or recent news.
- Prioritize:
- Not every visit is worth chasing. Focus on companies that match your target customer.
- Reach out (carefully):
- If you have a reason and a contact, mention something relevant (“Saw you checked out our pricing page—happy to answer questions”).
- Don’t be creepy. Never say “I saw you on our website.” That’s just weird.
- Log your activity:
- Track who you contacted and the outcome. If your CRM integrates with Leadrebel, great. If not, a shared spreadsheet is fine.
What doesn’t work: - Spamming every visitor with a cold email. - Forwarding every alert to your whole sales team. - Treating every alert as a hot lead—most won’t be ready to buy.
Step 7: Avoid the Common Pitfalls
Some stuff to ignore or rethink:
- Quantity over quality: More alerts ≠ more sales. Tune your filters again if you get too much noise.
- Ignoring privacy: Be transparent with your privacy policy. Don’t use this tool to stalk people.
- Relying only on alerts: Use Leadrebel as one tool in your kit, not your only source of leads.
If you find yourself ignoring alerts after a week, your rules are probably too broad. Tighten them up.
Step 8: Review and Adjust—This Part Actually Matters
After a few weeks, take a look at:
- Which alerts led to real conversations?
- Which ones were just distractions?
- Are there patterns—certain pages or regions that matter more?
Tweak your rules every month or so. This isn’t set-and-forget. The goal is fewer, better alerts.
Keep It Simple—And Iterate
Setting up Leadrebel alerts isn’t complicated, but making them useful takes a bit of honesty and fine-tuning. Start with tight filters, send alerts only to people who’ll act, and don’t expect magic. The best results come from steady tweaks and actually following up. If something’s not working, change it—or turn it off. Sales teams have enough noise already.
Stick to what helps you move faster, not what looks fancy in a dashboard.