How to set up and track sales call campaigns in Gryphon

If you’re running a sales team, you know that just “making more calls” doesn’t move the needle unless you’re actually tracking what works. If you’re using Gryphon (here’s what I mean: [gryphon.html]), this guide’s for you. I’ll walk through how to set up sales call campaigns, what actually matters in tracking, and how to avoid the usual reporting rabbit holes.

No fluff, no hand-waving. Just a straightforward guide so you can get your team calling and know what’s working.

Step 1: Get Your Gryphon Account Set Up (Don’t Skip This)

Before you do anything, make sure Gryphon is ready for prime time:

  • User accounts: Everyone making calls needs their own login. Sharing logins makes tracking a nightmare.
  • Permissions: Only give admin rights to people who really need it. You don’t want everyone editing campaigns.
  • Integrations: If you use a CRM (Salesforce, HubSpot, whatever), connect it now. Otherwise, half your data will end up in spreadsheets.

Pro Tip: Gryphon’s support is actually pretty responsive. If you hit a wall, just email them instead of banging your head against the help docs.

Step 2: Build Your Call List the Right Way

Don’t just upload a giant CSV and hope for the best. A good list is 80% of the battle.

Here’s what matters:

  • Clean data: Scrub duplicates, old numbers, and obvious junk.
  • Segmentation: Break your list down by territory, industry, or whatever makes sense for your team. Vague lists = vague results.
  • Compliance: Gryphon helps with DNC (Do Not Call) lists, but double-check. Fines are real.

What to ignore: Don’t waste time on “AI-powered list scoring” unless you’re already nailing the basics. Most of it is snake oil.

Step 3: Set Up Your Campaign in Gryphon

Now for the part that actually feels like work.

  1. Create a new campaign: In Gryphon’s dashboard, find the “Campaigns” section and hit “New Campaign.” Give it a name you’ll actually remember (not “Q2 Calls”).

  2. Define your goals: Be specific. Are you setting meetings? Gathering info? Closing deals? Don’t fall for “activity for activity’s sake.”

  3. Assign your list: Upload your cleaned, segmented call list. Double-check you picked the right group—once calls are logged, it’s hard to untangle mistakes.

  4. Set calling rules: Decide call times, scripts, and if you’ll use Gryphon’s dialing features. You can set up call recording, but make sure to check local rules first.

  5. Add team members: Assign specific reps or teams. If your campaign is too broad, nobody feels responsible.

What works: Short campaigns with clear goals. Long, never-ending campaigns get ignored.

Step 4: Prep Your Team (and Yourself)

This is where most campaigns flop—people just blast out calls without a plan.

  • Share the “why”: Make it crystal clear what the campaign is for. If reps don’t get it, they’ll phone it in (literally).
  • Distribute scripts and FAQs: Gryphon lets you upload scripts or snippets. Use them, but let reps tweak for their style.
  • Set expectations: How many calls per day? What’s a good connect rate? Get agreement upfront, or tracking is pointless.

Pro Tip: Do a test call or two yourself. If the process feels clunky, your team will notice (and complain).

Step 5: Start Calling — and Actually Track What Matters

Here’s where Gryphon shines if you set it up right.

Make sure these are being tracked automatically:

  • Number of calls made
  • Connect rate (calls where a human answers)
  • Talk time
  • Outcomes (set meeting, not interested, callback, etc.)

You can customize fields, but don’t get lost in “tracking everything.” Focus on a few metrics that tie to real results.

What to ignore: Vanity metrics like “total dials” or “average call duration” don’t mean much unless you connect them to outcomes.

Step 6: Review (and Actually Use) Your Reports

This is where you separate teams that improve from those that just grind.

  • Daily/weekly dashboards: Gryphon gives you campaign-level and rep-level stats. Look for trends, not just totals.
  • Spot outliers: If someone’s killing it (or struggling), dig into why. It’s usually messaging or list quality.
  • Adjust campaigns: If you see a lousy connect rate or lots of wrong numbers, fix your list. If nobody’s booking meetings, revisit your script.

Pro Tip: Don’t do “data theater” (endless meetings about metrics nobody acts on). Pick 1–2 things to improve, and move on.

Step 7: Rinse, Repeat, and Actually Get Better

Most teams run one campaign, glance at the numbers, then move on. The magic’s in iterating.

  • Shorten your feedback loop: Don’t wait until the end to adjust. If something’s off after a week, tweak scripts, lists, or call times.
  • Share what works: If a rep finds a killer opener or objection handler, share it. Gryphon’s script library can help, but Slack and email work too.
  • Archive old campaigns: Don’t clutter your dashboard with dead campaigns. Clean workspace, clear head.

Honest Takes: What Works, What Doesn’t, What to Ignore

What actually works: - Running focused, time-bound campaigns with tight goals. - Keeping your call list squeaky clean. - Tracking a few metrics that actually matter.

What doesn’t: - Setting up campaigns and hoping reps will “just do it.” - Overcomplicating reporting. Your team will tune out. - Buying into “AI insights” before you’ve mastered the basics.

What to ignore: - Fancy dashboards if nobody acts on the data. - Overly rigid scripts—let your reps sound human.

Keep It Simple and Iterate

Don’t let the tech (or the hype) slow you down. Start with clear goals, a clean list, and just enough tracking to know what’s working. Gryphon’s a solid platform if you use it well, but it won’t fix a broken process. Launch your campaign, track honestly, and tweak as you go. That’s how you get results—no B.S.

Now get calling.