If you’re here, you probably want your contact or customer data to actually mean something—and you don’t want to spend your life copy-pasting LinkedIn URLs. This guide walks you through setting up automated data enrichment in Introw, making sure you get cleaner, more useful data without a ton of busy work or disappointment. Whether you’re in sales, marketing, or just trying to keep your CRM from turning into a junk drawer, this one’s for you.
1. Get Clear on What You Want from Data Enrichment
Before you click anything, ask yourself: What do I actually need? Data enrichment sounds great on paper, but it’s easy to end up with a messy database full of half-useful info. Seriously—don’t let “more data” distract you from “better data.”
Start by answering: - What fields are always missing (but actually helpful) in your workflow? (e.g., company size, LinkedIn URL, tech stack) - Is your goal better lead scoring, smoother outreach, or just not bugging prospects for info you could find yourself? - Who’s using this enriched data, and how? Will it sync to Salesforce, or just help you write better emails?
Pro tip: Make a short list of “must-have” and “nice-to-have” data points. It’ll keep you from drowning in noise later.
2. Connect Introw to Your Data Sources
Automated enrichment only works if Introw can actually see your data. Time to hook it up.
a. Pick Your Source of Truth
- Most folks start with their CRM (HubSpot, Salesforce, Pipedrive, etc.).
- You can also upload CSVs or connect Google Sheets if you’re not ready to go all-in.
- Make sure you have admin rights or the right permissions—otherwise, you’ll hit a wall fast.
b. Authorize and Map Fields
- Log in to Introw and head to the integrations/setup area.
- Connect your CRM/account. You’ll be prompted to authorize Introw to access your data.
- Map your fields: Introw will try to match your fields to its enrichment options, but double-check. If your “Website” field is actually “Company URL,” make sure they match.
Heads up: If you skip field mapping, you might end up enriching the wrong data—or nothing at all.
3. Set Up Enrichment Rules and Triggers
Now for the nuts and bolts: when should Introw try to enrich data, and how aggressive do you want it to be?
a. Choose Enrichment Triggers
- On data import: Every time you add new records, Introw can try to fill in the blanks.
- On record update: If someone changes an email or company name, trigger enrichment again.
- On a schedule: Set it to run nightly/weekly if you want to keep things fresh.
Generally, you don’t need to run enrichment every hour. It’s overkill, and you’ll just eat up your API credits.
b. Decide What to Overwrite
- Fill only empty fields: Safest choice; you won’t overwrite hand-entered data.
- Overwrite everything: Only do this if you trust the enrichment source more than your team.
- Prompt for review: Some teams want a human to approve big changes—Introw can flag these for you.
Don’t: Set up enrichment to overwrite people’s notes or custom fields unless you really know what you’re doing.
4. Choose and Configure Data Providers
Introw doesn’t magically know everything—it taps into third-party data sources. Which ones you use matters a lot.
Popular options include: - Clearbit - ZoomInfo - Apollo - LinkedIn scraping (be careful, this gets dicey with terms of service)
How to pick: - If you just need basic firmographics (industry, company size), Clearbit is usually enough. - If you want direct phone numbers or verified emails, you’ll need something like ZoomInfo or Apollo. - Don’t pay for more than you need. Most enrichment tools charge by the credit or record.
Set API keys or connect accounts in Introw’s provider settings. You can usually set priority order (e.g., try Clearbit first, then fallback to Apollo).
Pro tip: Test providers on a handful of records before rolling out to your entire database. Some are much better in certain regions or industries.
5. Preview, Test, and Validate Before Going All-In
Don’t trust any enrichment tool blindly—including Introw. Garbage in, garbage out.
Steps: - Run enrichment on 10–20 records. Review what’s filled in and what’s not. - Check for obvious mistakes (wrong job titles, mismatched domains). - Spot-check emails with an email verifier (e.g., NeverBounce). Just because a tool gives you an email doesn’t mean it’s not a bounce risk.
What to ignore: Don’t get hung up on missing data for every single contact. No provider is perfect, and chasing 100% coverage is a waste of time.
Be skeptical: If a provider claims “95% accuracy,” take it with a grain of salt. Always check the results.
6. Roll Out Automated Enrichment (Gradually)
Once you’re happy with your test results, set enrichment to run automatically. But don’t hit “enrich all” on your full database just yet.
Tips: - Start with new or recently updated records. This avoids mass changes and lets you catch issues early. - Set up notifications or reports for enrichment failures or conflicts. - Monitor for weirdness—like every company suddenly being “51-200 employees” or every prospect having the same title.
If things go sideways: Don’t be afraid to pause enrichment and dig in. It’s easier to fix a small pile of bad data than a mountain.
7. Optimize and Iterate
Enrichment isn’t “set it and forget it.” Data goes stale, providers change, and your workflow will evolve.
What actually works: - Review enrichment results every month or quarter. - Adjust which fields you enrich (maybe you realize “LinkedIn URL” isn’t that useful, but “Last funding round” is). - Switch or reprioritize providers if coverage drops.
What doesn’t: Chasing perfection. Focus on what makes your outreach or operations better—not just filling every field for the sake of it.
Pro tip: Document your enrichment setup somewhere that’s not just in your head. Future you (or your team) will thank you.
A Few Honest Gotchas
- Cost can spiral. If you enrich 20,000 records with a premium provider, expect a big bill. Always check pricing and set limits.
- Privacy matters. Be careful about enriching with data you shouldn’t have (personal emails, etc.). Make sure you’re not breaking laws or trust.
- Data decay is real. Even automated enrichment can’t stop people from changing jobs or companies. Plan on regular updates.
Keep It Simple and Iterate
Automated data enrichment in Introw is a solid way to save time and make your data more useful, but don’t get lost chasing every last detail. Start small, test often, and focus on what actually helps your team do their job. Over time, you’ll figure out what’s worth enriching—and what’s just noise.