If you’re running B2B marketing and want to turn anonymous website visits into actual business, segmentation is your best friend. This guide is for marketers, sales teams, or founders who want to get more from their Albacross data—without falling for fluffy dashboards or half-baked automation claims. Let’s break down how to turn raw visitor info into segments you’ll actually use for personalized campaigns.
Why bother with segmentation in the first place?
Here’s the thing: most site traffic is anonymous, and most of it isn’t going to buy from you. Albacross tries to solve that by identifying companies visiting your site. But if all you do is stare at the feed or export CSVs, you’re missing the point. Segmentation lets you:
- Focus on companies that match your ideal customer, not just anyone who lands on your site.
- Tailor messaging and campaigns to fit specific industries, company sizes, or buying stages.
- Stop wasting time on leads that’ll never convert.
The goal isn’t to create fancy reports—it’s to send the right message to the right people, and make your marketing actually work.
Step 1: Get the basics right—install the Albacross tracking script
If you haven’t done this, stop here and do it now. Segmentation is useless if the data’s missing or messy.
- In Albacross, go to Settings > Tracking Code.
- Copy the script and paste it before the closing
</head>tag on your site. - If you use a tag manager, add it as a custom HTML tag.
- Double-check for typos and wait a few hours for data to show up.
Pro tip: If you’re running a single-page app, make sure the script fires on every “page view,” not just the initial load. Otherwise, you’ll miss a ton of traffic.
Step 2: Understand what data you actually get
This is where reality checks in. Albacross isn’t magic. It identifies companies by matching IP addresses and enrichment databases. You’ll get data like:
- Company name and website
- Industry and size (employee count, revenue bands)
- Location
- Pages viewed and time spent
But you won’t get personal emails or names for all visitors. You also won’t catch every company—some use VPNs, and not every IP can be matched.
Ignore the hype: Don’t expect 100% visitor identification. If you get a 10–20% match rate (companies, not people), you’re doing fine.
Step 3: Decide what segments actually matter
Before clicking around, decide what’s useful to your business. Otherwise, you’ll end up with a dozen segments that no one uses.
Here are some segment ideas that work in the real world:
- Industry: If your product works better for certain verticals (e.g., SaaS, manufacturing, finance), segment by that.
- Company size: Prioritize SMBs or enterprises, depending on your sales motion.
- Geography: Useful if you only sell in certain countries or regions.
- Behavior: Segment visitors who view pricing, demo, or case study pages—these usually mean higher intent.
- Returning vs. new companies: Repeat visits are a good buying signal.
Don’t bother: Avoid segments like “all companies with more than 10 pageviews but less than 12.” That’s just busywork.
Step 4: Build segments in Albacross
Now for the hands-on part. Here’s how to create a segment:
- Navigate to the Companies view.
This is where you see all the companies identified by Albacross. Ignore the “All Visitors” view—it’s mostly noise.
- Use the filters.
At the top, you’ll see filtering options for: - Industry - Employee count - Country - Revenue - Visited pages (URL contains, equals, etc.) - Page view count
Combine filters to zero in on your targets. For example: - “Industry: SaaS” AND “Visited: /pricing” - “Country: United States” AND “Employees: 51–200”
- Save your segment.
Once the filters are set, there’s usually a “Save Segment” or “Save Filter” button. Name it something your team will actually understand—no jargon.
- Test your segment.
Click into the segment. Are the companies what you expected? If not, tweak your filters.
Pro tip: Start with broad segments, then get more specific if you have enough data. Don’t slice things so thin that segments are empty.
Step 5: Connect segments to your marketing tools
Building segments is only half the job. If data just sits in Albacross, it’s not helping anyone. Here’s how to put segments to work:
1. Export or sync to CRM and marketing platforms
- Native integrations: Albacross connects to HubSpot, Salesforce, Pipedrive, and a few others. Set up integrations in Albacross’s settings.
- Zapier: For tools Albacross doesn’t support natively, use Zapier to push segment data to your email or automation tools.
- Manual export: You can always download a CSV of a segment and upload it elsewhere, but this gets old fast.
Heads up: Integrations can break if field mappings change. Test regularly so your data doesn’t vanish into a black hole.
2. Trigger personalized campaigns
- Email sequences: Send targeted emails to people at companies in a segment (if you have their info).
- Retargeting: Use company-based segments for LinkedIn or display ad campaigns.
- Sales outreach: Hand off hot segments (e.g., companies viewing your demo page) to your sales team for personalized follow-up.
Reality check: You can only run personalized campaigns if you have contacts. Albacross can enrich some with emails, but often you’ll need to use LinkedIn or data providers to fill in the blanks.
Step 6: Measure what’s actually working
Segmentation isn’t a fire-and-forget task. You’re aiming for more pipeline, not just more reports. To measure real results:
- Track conversion rates: Are leads from certain segments converting more often?
- Monitor campaign engagement: Is your personalized messaging getting more opens, clicks, or meetings?
- Get feedback from sales: Are these segments actually producing better conversations?
If a segment isn’t delivering, kill it or change it. Don’t let old segments clog up your workflow.
What to skip (and what to watch out for)
- Don’t get obsessed with “real-time intent.” There’s always a delay between visit and identification. Focus on quality, not instant alerts.
- Ignore vanity metrics. Just because a big company visited doesn’t mean they’re buying. Look for repeat visits or high-intent actions.
- Don’t over-segment. Too many tiny segments = nobody uses them.
- Watch for data privacy. Don’t spam people just because you know their company visited your site. Be relevant and respectful.
Keep it simple, iterate, and don’t overthink
Segmentation in Albacross isn’t rocket science. Start with a couple of useful segments, connect them to your actual sales and marketing tools, and see what comes out. If something’s working, double down. If not, change it up. Skip the fancy dashboards and focus on what actually moves the needle.
You’ll get the best results by keeping things simple, reviewing your segments often, and making small tweaks as you go. No one gets it perfect on the first try—just get started, and you’ll learn fast.