If you’re sending the same generic campaign to every lead, you’re leaving money on the table. This guide is for sales and marketing folks who actually want their outreach to get more than a polite delete. We’ll walk through how to segment your leads by industry and company size in Findylead, so your campaigns aren’t just noise in the inbox.
Let’s skip the theory and get straight to how you can actually do this, what works, and what’s not worth your time.
Why bother with segmentation?
If you need convincing, here’s the blunt truth: People ignore one-size-fits-all messages. You want to talk to SaaS startups differently than you’d talk to law firms. And a five-person shop isn’t the same as a global enterprise. Segmentation lets you tailor your pitch so it actually sounds like you did your homework.
The result? More opens, more replies, and, yes, more sales.
Step 1: Get your lead data into Findylead
First off, you need leads in Findylead. This isn’t rocket science, but here’s what you should know:
- Findylead pulls company info (like industry and size) when you search for leads or upload a list.
- You can search by keywords, filter by industry, company size, job title, and more.
- If your existing lead list is missing industry or size, Findylead can often enrich it—just don’t expect 100% accuracy, especially with tiny companies or weird industries.
Pro tip: Junk in, junk out. If your list is a mess (wrong emails, no company names), clean it up first. Findylead’s enrichment is solid, but it’s not magic.
Step 2: Use Findylead filters to segment by industry
Here’s how to actually slice up your list by industry:
- Go to your leads list in Findylead. You’ll see columns like Company Name, Industry, and Company Size (if the data’s there).
- Click the filter icon (usually a funnel) at the top of the Industry column.
- Select the industries you care about. Don’t get fancy—stick to high-level categories like ‘Software’, ‘Healthcare’, ‘Finance’, etc. If you try to break it down too granularly, you’ll end up with tiny segments that aren’t worth the effort.
- Apply the filter. Now you’re looking at, say, just SaaS companies.
What works:
- Sticking to industries where your product actually fits. Don’t waste time segmenting into ‘Agriculture’ if you sell project management tools.
- Combining industry with title (e.g., “Marketing Directors at SaaS companies”) for even tighter targeting.
What doesn’t:
- Trusting industry labels blindly. The data’s only as good as what’s online—sometimes a company’s tagged as ‘Consulting’ when they’re really a software vendor.
- Creating too many micro-segments. You’ll run yourself ragged writing 20 versions of the same email.
Step 3: Segment by company size
Now, let’s carve things up by company size. Why? Because your pitch should be totally different for a 10-person startup versus a 1,000-person enterprise.
Here’s how:
- Look for the ‘Company Size’ column in your lead list.
- Filter by size brackets. Most tools (including Findylead) use buckets like 1-10, 11-50, 51-200, 201-500, 501-1000, 1000+. Pick the ones that match your ideal customer profile.
- Export or tag these leads as a new segment.
What works:
- Using 2-3 size buckets max. For example: “Small” (1-50), “Mid” (51-500), “Enterprise” (500+).
- Adjusting your messaging. Small companies care about price and speed. Enterprises want compliance, integrations, and hand-holding.
What doesn’t:
- Relying on company size data as gospel. Employee counts are often out of date or just plain wrong, especially for fast-growing startups or companies with lots of contractors.
- Over-segmenting. If you end up with a segment of 12 leads, you’re probably overthinking it.
Step 4: Combine industry and company size for smarter segments
This is where things actually get useful. Instead of blasting all “Software” companies with the same pitch, break it out by company size too.
Example segments: - SaaS companies, 1-50 employees - Healthcare, 51-500 employees - Finance, 500+ employees
How to do it in Findylead: 1. Apply both filters at once (Industry + Company Size). Most lead tools let you stack filters. 2. Save each filtered list as a new segment, or tag leads accordingly.
What works:
- Combining filters to get segments big enough to matter, but not so broad your messaging gets generic.
- Writing 2-4 tailored messages instead of one-size-fits-all. You don’t need a custom email for every segment—just enough to feel specific.
What doesn’t:
- Getting paralyzed by analysis. If you spend hours debating if a company is “Tech” or “Consulting,” just pick one and move on.
- Trying to “personalize” down to a segment of one. At that point, just write a true 1:1 email.
Step 5: Export or sync segments for campaigns
Once you’ve got your segments, you need to actually use them. Here’s how:
- Export each segment as a CSV from Findylead.
- Or, if you’re using a connected email tool (like Mailshake, Lemlist, or HubSpot), sync the segments directly.
- Set up your campaigns to match your segments. Example: “All SaaS, 1-50 employees get Campaign A. All Healthcare, 500+ get Campaign B.”
Pro tip:
If you’re running multiple campaigns, keep your naming conventions simple (e.g., “SaaS_Small”, “Finance_Enterprise”). It’ll save you headaches later.
Step 6: Write messages that actually feel personal
Now that you’ve got segments, don’t blow it with generic copy. Here’s what to focus on:
- Reference the industry: “We help SaaS companies like yours…” or “In the healthcare space, we see…”
- Acknowledge company size realities: “For small teams...” or “At your scale, compliance is a headache…”
- Skip the fluff. People can smell a mail merge a mile away. Get specific, but don’t overdo it.
What works:
- Mentioning a relevant pain point, regulation, or trend in that industry/size.
- Short, conversational sentences.
What doesn’t:
- Awkward personalization tokens (“Hi {FirstName}, as a {Industry} leader at {Company}…”). If it reads weird, it is weird.
What to ignore (unless you like wasting time)
- Overly detailed industry codes: SIC and NAICS codes are a mess unless you’re in a regulated industry.
- “AI-powered” segmentation: If you see this in a tool, be skeptical. AI can help, but it’s not going to magically write great copy or fix bad data.
- Vanity fields: Don’t bother with things like “Company mission statement” as a personalization field. No one cares.
Quick Troubleshooting: When things get messy
- Duplicate leads: Clean them up before you start sending. No one likes getting the same email twice.
- Missing data: If industry or size is blank, either enrich again or toss those leads into a “General” bucket.
- Bad data: Spot check a handful of leads to make sure the filters worked as expected. Trust, but verify.
Keep it simple, tweak as you go
Don’t overthink this. Start with broad segments, see what works, and refine over time. You’re aiming for “personal enough to stand out,” not “so personalized you never hit send.” If you’re stuck, default to fewer, bigger segments and focus on writing messages that don’t sound like a robot wrote them.
Remember: segmentation is supposed to make your life easier, not harder. If it feels like a slog, you’re probably making it too complicated. Get your leads sorted, write a few solid emails, and hit send. You can always improve as you go.