If you’re tired of generic sales advice and want a real-world guide to segmenting and targeting your best-fit accounts in Supergrow, you’re in the right spot. This is for marketers, sales folks, and anyone using ABM who wants practical steps—not more “thought leadership.” Let’s get into how you can actually use Supergrow to focus on high-value accounts and stop wasting time on the rest.
Step 1: Get Real About What Makes an Account “High Value”
Before you even open Supergrow, you need to know who you’re after. Too many teams chase “big logos” or vague segments, then wonder why deals stall. Here’s what actually matters:
- Revenue potential: Is the account big enough to be worth your effort, or are you chasing scraps?
- Fit: Does this company actually need what you sell, or are you just hopeful?
- Likelihood to buy: Do they look like your past happy customers? Are they in the right industry, size, or geography?
- Strategic value: Maybe they open doors to other deals, or they’re an industry trendsetter.
Pro tip: Don’t make this a wish list. Look at your closed-won and closed-lost deals. What’s the pattern? Ignore “ideal customer profile” decks that never get updated.
Step 2: Clean Up and Enrich Your Data
If your CRM or lead lists are a mess, no tool—including Supergrow—can fix that for you. Garbage in, garbage out. Here’s what you actually need to do:
- Remove duplicates: Merge or delete duplicate companies and contacts.
- Fix missing fields: You can’t segment by revenue or industry if half your accounts don’t have that info.
- Enrich data: Use tools (Clearbit, ZoomInfo, whatever) to fill in gaps, but don’t spend weeks on it. Good enough is good enough.
- Tag current customers and dead deals: Avoid awkward outreach or wasted effort.
What’s not worth it: Spending hours obsessing over data “perfection.” Good segmentation beats perfect data every time.
Step 3: Build Your Segments in Supergrow
Now, get into Supergrow and put it to work. Here’s how to build segments that actually help you focus:
- Log in and import your account list. If you haven’t connected your CRM, start there.
- Set up filters: Use Supergrow’s segmentation tools to filter by:
- Industry
- Company size or revenue
- Location
- Tech stack (if you sell software, this matters)
- Past engagement (e.g., visited your site, attended a webinar)
- Stack your filters: Don’t just filter by one field. Combine them—e.g., “SaaS companies, 200+ employees, North America, not current customers.”
- Save segments: Give each segment a clear, no-nonsense name. (“US SaaS 200+ Employees – Not Customers,” not “Strategic Group 1.”)
What works: Fewer, more focused segments beat dozens of micro-segments every time. If you have 20 “priority” lists, you’ll end up ignoring all of them.
Step 4: Score and Rank Accounts (Don’t Overthink It)
Account scoring sounds fancy, but most teams overcomplicate it. Here’s how to keep it useful in Supergrow:
- Assign points for the basics: Fit, intent signals, engagement.
- Use Supergrow’s built-in scoring if it’s decent; otherwise, keep a simple spreadsheet.
- Review quarterly: Don’t let scoring get stale.
What to ignore: AI-driven scoring that’s a black box. If you can’t explain why an account is “hot,” you’ll chase ghosts.
Step 5: Prioritize and Tag “Tier 1” Accounts
Not every “high value” account deserves the white-glove treatment. Be ruthless:
- Tier 1: Your dream accounts. Sales and marketing align on these. Personalization is worth the time.
- Tier 2: Good fits, but you won’t write them a custom book. Use targeted campaigns, but don’t overinvest.
- Tier 3: Nurture with broad campaigns. Don’t assign reps just to keep them warm.
How to do this in Supergrow: - Use tags or custom fields to label tiers. - Filter and view by tier for campaign planning.
Pro tip: Review and update your tiers. Companies move fast—so should your priorities.
Step 6: Map the Buying Committee (as Best You Can)
ABM lives or dies on reaching the right people—not just the logo. Supergrow can help, but don't expect magic.
- Identify key roles: Decision makers, influencers, blockers. Use LinkedIn and Supergrow’s org charts if available.
- Add contacts: Don’t just import one name per account. More is better (within reason).
- Tag by persona: Helps with future campaigns and personalization.
What doesn’t work: Blindly trusting automated persona-matches. Review and edit by hand; you know your buyers better than any software.
Step 7: Build Targeted Plays and Outreach
Here’s where most teams trip up: They segment well, then blast everyone with the same message. Don’t do that.
- Tier 1 accounts: Personalized outreach (emails, LinkedIn, phone). Reference their business, not just their name.
- Tier 2: Semi-personalized. Industry-specific messaging, maybe a custom landing page.
- Tier 3: Automated nurture or broad campaigns—don’t overwork these.
Use Supergrow to: - Trigger outreach tasks for sales. - Track engagement (opens, replies, site visits). - Coordinate with marketing to avoid overlap.
Watch out for: Fancy “AI personalization” that inserts company names but reads like a robot wrote it. If you wouldn’t respond to it, neither will your prospects.
Step 8: Measure, Learn, and Adjust
No segmentation is perfect out of the gate. Here’s how to keep improving:
- Track what matters: Meetings booked, pipeline created, deals closed from each segment/tier.
- Review segments every quarter: Are your “high value” accounts actually engaging? Are you closing them?
- Drop dead weight: If a segment never converts, stop wasting effort there.
Ignore: Vanity metrics like “email opens” if they don’t lead to real conversations.
Keep It Simple, Iterate Often
Chasing perfect segmentation or obsessing over every new feature in Supergrow is a waste of time. Start with a clear picture of what “high value” means for your business, use Supergrow’s tools to focus your efforts, and don’t be afraid to adjust as you learn. The best teams keep things simple and improve as they go. So should you.