How to segment and score leads using Verifycatchall advanced filters

If you’re tired of chasing dead-end leads and wasting time on junk data, you’re not alone. Sales and marketing teams are drowning in contact lists that look good at first glance, but end up eating time and budget. This guide is for anyone who wants to actually use Verifycatchall advanced filters to clean up their leads, segment them into useful buckets, and score them based on real-world value—not just guesses or gut feelings.

No fluff, no confusing dashboards—just a clear way to stop wasting effort and focus on the people most likely to buy.

Why Segment and Score Leads—And Why Bother With Advanced Filters?

Let’s call it like it is: most lead lists are a mess. You’ve got:

  • Obvious junk (think: test@test.com)
  • Valid but low-value emails (like free email providers)
  • Catch-all domains that may or may not actually reach a person
  • Duplicates, outdated contacts, “role” emails (info@, sales@), and more

If you treat every contact the same, you’ll waste time and miss opportunities. Segmenting and scoring lets you:

  • Prioritize real people and real companies
  • Ignore (or deprioritize) the obvious tire-kickers
  • Get smarter about who gets follow-ups and who gets cut

Advanced filters in Verifycatchall let you go beyond “valid/invalid” and get granular—so you can actually trust your list.

Step 1: Get Your Leads Into Verifycatchall

Before you can segment or score anything, you need your leads inside the tool. Here’s the quick version:

  1. Export your lead list from wherever it lives (CRM, spreadsheet, lead gen tool).
  2. Format your data. At minimum, you need an email column. If you have names, companies, or other useful info, keep those columns—they’ll help with segmentation later.
  3. Upload to Verifycatchall. Most users upload a CSV. If you’re not sure about formatting, check their upload guide—spending 5 minutes here saves hours later.
  4. Let the verification run. This usually takes a few minutes, but big lists may take longer.

Pro tip: If your list is huge, break it into smaller batches. This makes it easier to spot issues and re-run sections if something goes wrong.

Step 2: Understand What Verifycatchall’s Advanced Filters Actually Do

Before you dive in, know what you’re working with. Verifycatchall (as of 2024) doesn’t just tell you if an email is real or fake. The advanced filters can sort leads by things like:

  • Deliverability: Can the email actually get mail, or is it bouncing?
  • Catch-all detection: Is this a domain that “accepts all” emails, whether they exist or not? (Think: sales@bigcompany.com might exist, but so might asdf123@bigcompany.com.)
  • Disposable/temporary emails: Obvious throwaways like mailinator.com.
  • Role-based emails: Addresses like admin@, info@, support@—usually not tied to a real person.
  • Free vs. business domains: Gmail, Yahoo, Hotmail, etc. vs. company domains.
  • Duplicates: Find and merge or delete them.
  • Syntax errors: Typos, missing @ symbols, and other easy wins.

Honest take: The catch-all detection is useful, but not perfect. Some real companies use catch-all, and some sketchy lists will slip through. Use it as a signal, not a final verdict.

Step 3: Set Up Segmentation Filters

Now for the fun part—actually slicing and dicing your list into segments that make sense for your business.

Common Segmentation Approaches

You don’t need to use every filter. Focus on what matters for your goals:

  • Sales teams: Prioritize by company domain, deliverability, and avoid role-based emails.
  • Event invites/newsletters: You might keep free emails, but still want to weed out disposables and bounces.
  • ABM (Account-Based Marketing): Go heavy on company verification and maybe even industry or location, if you have that data.

How to Set Up Segments in Verifycatchall

  1. Open your verified list.
  2. Apply filters for each segment. For example:
    • “Valid” + “Not Catch-all” + “Business domain” = High-value leads
    • “Valid” + “Catch-all” = Worth a shot, but lower priority
    • “Role-based” or “Disposable” = Usually cut or heavily deprioritized
    • “Bounced” or “Invalid” = Remove immediately
  3. Save filtered segments. Most tools let you tag or export these subsets. Name them clearly (“Q2 High Value,” “Catch-all Maybes,” etc.)
  4. Export or sync with your CRM. Don’t just leave them in the tool—get them where your sales or marketing team actually works.

What to ignore: Don’t overthink weird edge cases. If you have 10 “weird” emails out of 5,000, just drop them. The 80/20 rule applies.

Step 4: Score Your Leads (Without Overcomplicating It)

Lead scoring tends to get overhyped. You don’t need a PhD-level algorithm—just a way to rank who’s worth your time.

Simple, Useful Scoring Criteria

Start with a basic point system, like:

  • +3: Valid, not catch-all, business domain, not role-based
  • +2: Valid, catch-all, business domain, not role-based
  • +1: Valid, free domain (e.g., Gmail), not role-based
  • 0: Role-based, disposable, or syntax errors
  • -1: Invalid or bounced

You can add more points for things like a known company, a matching LinkedIn profile, or a phone number if you want—but don’t get lost in the weeds.

How to Apply Scoring in Verifycatchall

  1. Export your filtered lists. Bring them into a spreadsheet or CRM that lets you add a “score” column.
  2. Assign points based on the filters you used. Use formulas if you want to automate it.
  3. Sort and prioritize. Start with the highest scores for outreach.

Pro tip: Lead scoring is only as good as your data. If you’re working with junk, no amount of scoring will save you.

Step 5: Take Action—Don’t Just Admire the List

It’s easy to get stuck tweaking filters and scores forever. The real value is in acting on the results:

  • Sync your high-value leads to sales outreach tools.
  • Send “maybe” leads to a nurture sequence.
  • Archive or trash the obvious junk.
  • Keep iterating. Your first scoring model won’t be perfect. Adjust as you see what works and what doesn’t.

What doesn’t work: Don’t bother emailing “invalid” or “bounced” leads hoping for a miracle. You’ll just hurt your sender reputation and waste time.

A Few Real-World Pitfalls (and How to Avoid Them)

  • Don’t blindly trust “catch-all” as a negative. Some great companies use catch-all domains. Give them a shot, but maybe with a softer approach.
  • Role-based emails aren’t always useless. Sometimes, they’re the only contact you get for smaller companies. Just know your success rate won’t be high.
  • Don’t let perfect be the enemy of good. If you wait for the “perfect” lead list, you’ll never send a single email.

Keep It Simple—And Iterate

You could spend days nerding out on filters and scoring models, but most of the time, simple wins. Use Verifycatchall’s advanced filters to get rid of the obvious junk, segment your leads in a way that makes sense for your goals, and score them just enough to decide who gets your attention first.

Clean up your next list, run an experiment, and keep tweaking. The goal isn’t perfection—it’s spending more time with real buyers and less time chasing ghosts.