If you’re swimming in raw website leads but don’t know which ones are worth your time, this is for you. Maybe you’ve just started using Leadrebel, or you’re still figuring out how to move past a big, messy list of company names and IP addresses. Either way, if you want to cut through the noise and actually do something useful with those leads, you’re in the right place.
Let’s get into the nitty-gritty of segmenting and prioritizing leads in Leadrebel, step by step, with some honest advice on what’s worth your effort—and what’s not.
Step 1: Get Your Data Right First
Before you worry about fancy segmentation, make sure your Leadrebel setup isn’t feeding you garbage. Here’s what matters:
- Check your tracking code: If it’s not on every page, you’re missing data. Double-check it’s installed properly.
- Exclude your own company’s IPs: Otherwise, you’ll keep seeing yourself in the results. Set up internal filters in Leadrebel.
- Connect LinkedIn and CRM (if available): This pulls in extra data and gives context you’ll need later.
Pro tip: Don’t obsess over “perfect” data. You’ll never get there. Aim for “good enough to be useful.”
Step 2: Get to Know Leadrebel’s Segmentation Features
Leadrebel does a few things well out of the box:
- Company info enrichment: You get company names, industries, locations, and sometimes LinkedIn profiles.
- Visit behavior: See which pages each lead visited, how long they stayed, and what they did.
- Custom tags and filters: Segment leads by attributes like industry, company size, number of visits, or even specific URLs they viewed.
But don’t expect magic. Leadrebel won’t always give you pinpoint titles, decision-makers, or contact info. Sometimes you’ll get “unknown company” or just a vague industry label. That’s normal—don’t let it trip you up.
Step 3: Decide What Segments Actually Matter
Here’s where a lot of people spin their wheels: making segments just because the tool lets them. Don’t waste time slicing your data into a hundred categories you’ll never use.
Focus on segments that line up with your sales or marketing goals. Some practical examples:
- Industry: If you sell HR software, segment by companies in the “Human Resources” or similar sectors.
- Company size: Maybe you only want mid-market leads, not tiny startups or massive enterprises.
- Geography: If you’re only licensed to sell in Germany, filter out everyone else.
- Engagement: Leads that looked at your pricing page, product demo, or visited more than once.
What to ignore: Segments with no bearing on your actual sales process. If you’re never going to act on a group, don’t bother creating it.
Step 4: Build Your Segments in Leadrebel
Now, let’s actually set up the segments:
- Log in and head to the dashboard.
- Use the filter panel (top or left, depending on UI updates) to select criteria:
- Industry
- Company size
- Country
- Number of visits
- Pages viewed (URL contains “pricing,” “demo,” etc.)
- Save filters as segments for quick access later.
Practical tip: Name your segments clearly. “Germany SaaS 2+ Visits” is better than “Segment 4.” You want to know at a glance what you’re looking at.
Step 5: Prioritize—Don’t Treat All Leads the Same
Not every lead is equal, and Leadrebel won’t tell you who’s ready to buy. You need to add human judgment.
Here’s a simple prioritization framework:
- Hot leads:
- Multiple visits in a week
- Viewed high-intent pages (pricing, contact, demo)
- Fit your target industry and company size
- Warm leads:
- Visited a few times, maybe looked at the product or blog, but nothing super high intent
- Fit some, but not all, criteria
- Cold leads:
- One visit, bounced fast, or don’t fit your ICP (ideal customer profile)
Sort and tag leads accordingly. You can do this directly in Leadrebel using custom tags or notes. Don’t overthink it—rough categories are better than nothing.
What doesn’t work: Treating every visitor as a sales opportunity. Don’t send your SDRs after every random IP that lands on your homepage. Focus your energy where it counts.
Step 6: Connect Your Segments to Marketing (or Sales) Campaigns
Now that you’ve got smart segments and a sense of who’s worth your time, put them to use:
- Export segmented lists: Leadrebel lets you export filtered leads as CSV. Get them into your email tool, CRM, or sales outreach platform.
- Personalized messaging: Use what you know. If your segment is “HR tech companies in Berlin who viewed the pricing page,” your outreach should reflect that.
- Automate where it makes sense: Some marketing tools let you sync directly, but don’t spend hours building Zapier workflows unless you’ll actually use them.
Pro tip: Always double-check data before launching campaigns. People hate irrelevant outreach, and companies change fast—what was a hot lead last week might be ice-cold now.
Step 7: Track What Works (and Drop What Doesn’t)
Don’t assume your segments are golden just because you made them. After your first campaigns:
- Measure response rates: Which segments actually engage?
- Look for patterns: Are some industries more receptive? Are certain pages strong buying signals?
- Adjust segments: Kill off segments that never convert. Double down on what works.
What to ignore: Endless tweaking. Don’t get stuck in analysis paralysis—test, then move on.
What Actually Moves the Needle (and What Doesn’t)
Worth your time: - Focusing on a handful of high-value segments that align with your actual customers - Prioritizing based on website behavior, not just firmographics - Regularly reviewing and cleaning your lead list
Not worth your time: - Chasing every single lead - Getting obsessed with “perfect” data or segmentation - Building fancy automations before you know what works
Keep It Simple and Iterate
Segmenting and prioritizing leads in Leadrebel isn’t rocket science, but it does take a little discipline. Start with basic filters, focus on what you can actually act on, and don’t be afraid to throw out what’s not working. The more you revisit and refine, the easier it gets—and the less time you’ll waste chasing dead ends.
Remember: You’re not looking for quantity. You’re after the handful of leads that actually matter. Keep it simple, keep it useful, and keep moving.