If you’re serious about growing on LinkedIn but don’t want to spend every morning staring at a blank post box, scheduling is a no-brainer. But just queuing up posts won’t magically get you more likes or meaningful connections. You need a system, a few practical tools, and a clear sense of what actually works on LinkedIn.
This guide is for anyone using LinkedIn for business, personal branding, or lead generation—and wants to make the most of their time using Taplio to schedule posts. No fluff, just a step-by-step plan to get your content seen by more of the right people.
Why Bother Scheduling LinkedIn Posts at All?
Let’s get this out of the way: Scheduling isn’t about “hacking the algorithm.” It’s about:
- Consistency: Showing up even when you’re busy or offline.
- Timing: Hitting the feed when your audience is actually awake.
- Focus: Spending less time on logistics, more on crafting good posts.
But scheduling alone won’t save bad content. If you’re pushing out bland, generic posts, it doesn’t matter when you publish them.
Step 1: Get Set Up with Taplio
If you haven’t used Taplio before, it’s a LinkedIn-focused scheduling tool. It’s not free, but it’s built specifically for LinkedIn, which means less fussing with weird workarounds.
What you’ll need: - A LinkedIn account - A Taplio subscription (there’s a free trial, but most features need a paid plan) - Your LinkedIn login info (Taplio connects via LinkedIn’s API)
Getting started: 1. Sign up on Taplio and connect your LinkedIn account. 2. Grant permissions so Taplio can schedule and post on your behalf. 3. Poke around the dashboard—don’t get lost in the extra features just yet. You’re here to schedule posts.
Pro tip: If you’re managing multiple accounts (personal and company), Taplio supports that, but be careful not to mix up audiences or tones.
Step 2: Create Posts That Are Actually Worth Scheduling
Before you fill your queue, be honest: is your content something you’d stop scrolling for? Scheduling only amplifies what you’re already doing.
What works on LinkedIn (and what doesn’t): - Real stories: Share lessons, mistakes, or wins. Skip the generic “inspirational” fluff. - Conversation starters: Ask questions or invite opinions. Don’t just broadcast. - Short and to the point: Dense blocks of text get skipped. Use spacing and keep it readable. - Visuals: Images, short videos, or even simple graphics often increase engagement. But don’t use stock photos that scream “stock photo.” - No hard sells: LinkedIn users get pitch fatigue fast. Offer value first.
What to skip: - Overused memes or trends that don’t fit your audience. - Auto-generated content that sounds robotic (AI can help, but always edit). - “Happy Monday!” posts with zero substance.
Pro tip: Save your best ideas in Taplio’s “Content Inspiration” area, but don’t let it become a graveyard of half-baked drafts.
Step 3: Map Out a Simple Posting Schedule
Forget the advice about posting “exactly at 9:07 AM on Tuesdays.” The truth? There’s no single best time that works for everyone. But some guidelines help:
- Weekdays > Weekends: Most users are active Tuesday through Thursday, mornings to lunchtime.
- Test your audience: If your network is global, experiment with different times.
- Start with 2–3 posts/week: More isn’t always better. Quality beats quantity.
With Taplio, you can set up a posting schedule (e.g., every Tuesday and Thursday at 8:30 AM). This saves you from having to pick a time every single post.
How to set a schedule in Taplio: 1. Go to “Scheduling” in the dashboard. 2. Choose your preferred days and times. 3. Save the schedule—now any post you queue will follow these slots.
Pro tip: Don’t auto-schedule your posts for the exact same time every day. Mix it up slightly to see what works best.
Step 4: Queue Up and Schedule Your Posts
Here’s where you actually build your posting pipeline:
- Write your post directly in Taplio. You can paste, edit, or build from scratch.
- Add visuals if needed. Taplio lets you upload images or videos.
- Preview your post—check formatting, line breaks, and how it looks on desktop/mobile.
- Assign a date and time, or let Taplio use your preset schedule.
- Queue it up. Taplio will handle the rest.
If you want to schedule multiple posts: - Use Taplio’s bulk upload or content calendar view. - Drag and drop posts to rearrange order. - Edit scheduled posts at any time—nothing’s locked in.
What not to stress about: - Perfect grammar. Typos happen. Don’t miss a posting window because you’re over-polishing. - Hashtag overload. 2–3 relevant hashtags are enough; more looks spammy.
Step 5: Optimize for Engagement (Without Obsessing)
Here’s where most people get lost in the weeds. Yes, you can tweak endlessly, but a few basics matter most:
Tagging: - Mention real people or companies (sparingly). Don’t tag folks who aren’t involved just to chase reach.
Hashtags: - Use a couple that your audience follows. Skip the generic #motivation #success stuff unless your post is actually about that.
Timing tweaks: - After a few weeks, check which posts did best and when. - Taplio’s analytics are decent, but you’ll learn more by seeing what actually sparks comments.
Engage back: - Don’t just schedule and ghost. Spend 10-15 minutes replying to comments after your post goes live. - LinkedIn rewards real conversations, not just post-and-run activity.
Ignore these distractions: - Obsessing over “best time to post” charts. - Buying engagement pods or automation tools. These don’t build real connections.
Step 6: Review, Rethink, and Repeat
No schedule is perfect out of the gate. Every audience is different.
- Look at your analytics: Which posts got real engagement (comments, not just likes)?
- Tweak your schedule: Shift times or days if you notice patterns.
- Refresh your content ideas: Don’t recycle the same points every week.
- Stay human: If it feels robotic, your audience will tune out.
Pro tip: If you’re stuck, ask a friend or colleague what posts they’ve actually enjoyed seeing on LinkedIn recently. It’s a better gut check than any “growth hack.”
Keep It Simple: The Only “Secret” Is Consistency
Scheduling LinkedIn posts in Taplio is useful, but it’s not magic. The only thing that really moves the needle is showing up with something worth saying, on a regular basis. Use Taplio to make that easier, not to game some secret system.
Start small, experiment with timing, and don’t let the scheduling tool become a substitute for actual engagement. Iterate as you go, and remember: it’s better to post less often if it means what you’re sharing is actually worth reading.