If you’re in B2B sales, you already know how noisy inboxes and LinkedIn DMs have gotten. Handwritten notes cut through that noise — but writing and mailing hundreds of cards yourself? Forget it. That’s where Handwrytten comes in, letting you send bulk handwritten cards that look real (because they are, kind of) without cramping your hand.
But the real magic isn’t just sending one-off notes. It’s scheduling whole campaigns — think: quarterly check-ins, renewal nudges, or “just because” hellos — without babysitting the process. Here’s how to actually set this up, what to look out for, and where the usual advice falls flat.
Why Bother With Bulk Handwritten Cards for B2B?
- They get opened: Most business mail is bills or junk. Handwritten envelopes get a second look.
- They don’t scale (in a good way): People know you didn’t blast this to 5,000 others. Even if a robot wrote it, it feels personal.
- They’re memorable: Digital touches are forgettable. Real mail isn’t.
But — and this is big — not every B2B scenario is a fit. If your deal sizes are tiny or your buyers don’t care about relationships, skip it. Otherwise, it’s worth a shot.
Step 1: Get Your List in Shape
Before you even think about Handwrytten’s interface, get your recipient data together. This step is boring but makes or breaks your campaign.
What you need:
- Full names (spelled right — double-check)
- Company name
- Mailing address (no P.O. Boxes if you can help it)
- Any details for personalizing the message (“Congrats on Series B!” etc.)
Pro tips: - Export your list from your CRM (Salesforce, HubSpot, even a spreadsheet). - Clean it up: No duplicates, no missing zips, watch for international addresses (Handwrytten can mail abroad, but it takes longer and costs more). - Segment smartly: Don’t send the same note to everyone. Tailor for new prospects, loyal clients, or lost deals.
What to skip:
Don’t overthink it. You don’t need every scrap of info — just enough to make the card sound human.
Step 2: Write Your Message (and Don’t Be Cringey)
You’re not writing a wedding thank-you. Keep it short, genuine, and non-salesy. The message is the most important part — bad copy ruins the magic, no matter how nice the handwriting looks.
What works: - Be specific: Mention a recent meeting, deal, or shared experience. - Be brief: 2-4 sentences is enough. - Avoid “just checking in” or “hoping to connect” fluff. - Sign off with your real name (not “The XYZ Team”).
Examples:
Hi Jamie,
Enjoyed our chat at the Q2 kickoff. Hope the new product rollout goes smoothly—let me know if you ever need a sounding board.
– Alex
or
Hi Pat,
Congrats on the new office! Hope this year brings big wins for you and your team.
– Morgan
What to avoid: - Don’t pitch in the note. Save the sales talk for your next email or call. - Skip buzzwords (“innovative,” “synergy,” etc.). People roll their eyes at that stuff.
Step 3: Log in to Handwrytten and Start a Bulk Campaign
Now you’re ready for the tech part. Handwrytten’s platform isn’t rocket science, but there are a few gotchas.
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Sign in and choose “Send in Bulk” or “Campaigns.”
Handwrytten offers both. “Send in Bulk” is faster for one-off blasts; “Campaigns” is better for scheduling, recurring sends, or segmenting. For B2B, you want “Campaigns.” -
Upload your recipient list.
- CSV format is safest (columns for Name, Address, etc.).
- Map each column to the correct field in Handwrytten. Triple-check addresses.
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If you want to personalize messages (using merge fields like “Hi [First Name]”), set those up now.
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Pick your card design.
- Stick to simple, professional designs. No glitter, no confetti, no “Thinking of You” rainbows (unless your brand is very playful).
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You can upload your own logo or use Handwrytten’s templates.
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Type your message.
- Use merge fields for names or company info, if you want.
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Choose a handwriting style. Don’t stress over this — just pick one that’s legible and not too fancy.
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Set your schedule.
- You can send cards immediately or pick a future date.
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For recurring campaigns (quarterly, anniversary, etc.), set up the repeat schedule. Double-check the time zones.
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Preview and test.
- Review your campaign. Send a test card to yourself first — mistakes look a lot worse on paper.
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Check for typos, merge field errors (“Hi [First Name]” is embarrassing), and address formatting.
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Pay and launch.
- Handwrytten charges per card (plus extras for international or fancy envelopes).
- You can save payment info for recurring campaigns.
Heads up:
Handwrytten makes this look easy, but uploading messy lists or forgetting to test your message is where most screw-ups happen. Take your time here.
Step 4: Track, Tweak, Repeat
Handwrytten will give you basic status updates: sent, in process, etc. But don’t expect deep analytics — you won’t get open rates or click tracking. This is paper, not email.
What you can do: - Mark your CRM when notes are sent, so you know when to follow up. - Ask recipients directly (“Did you get my note?”) on your next call. - Keep a simple spreadsheet to track which campaigns got replies or led to meetings.
If something goes wrong: - Addresses bounce? Clean your list next time. - Bad handwriting? Switch styles, or ask support. - Cards take forever to arrive? Factor in holidays, international shipping, and Handwrytten’s fulfillment timelines.
What not to worry about: - Don’t stress if you can’t track ROI perfectly. The point is to stand out, not to build a perfect attribution model.
Real Talk: What Works, What Doesn’t
Works: - Small, targeted lists (think: 50-200 high-value accounts). - Specific, personal-feeling messages. - Scheduling cards to land around milestones (contract renewals, anniversaries, etc.).
Doesn’t work: - Mass-blasting generic cards to cold lists. That’s just expensive junk mail. - Overcomplicating with too many merge fields or “dynamic” messaging. - Using this as your only outreach — handwritten cards are a supplement, not a replacement for calls and emails.
Ignore: - Anyone selling you on “AI-powered personalization at scale.” The point of this is not to automate away the human touch. - Super-fancy cards with gifts, unless you know the recipient well (sometimes these get intercepted by gatekeepers).
Tips for Not Screwing This Up
- Keep your lists tight. More isn’t better — relevance is.
- Test every campaign. One typo looks way worse in pen than in pixels.
- Don’t overthink the handwriting style. Most people just care that it looks legit.
- Budget for mistakes. Expect a few returned cards and lost in the mail. That’s life.
Wrapping Up
Sending bulk handwritten cards can be a killer way to stand out in B2B sales — if you keep it personal, simple, and useful. Don’t get lost in the weeds with over-automation or fancy templates. Start with a small, targeted list. Test your message on yourself. Then schedule your campaign, track what happens, and tweak as you go.
That’s it. No magic, just real-world steps that actually work.