How to schedule automated email deliverability tests in Glockapps for ongoing campaigns

If you’re sending regular email campaigns—newsletters, promos, whatever—you already know that getting into the inbox isn’t a given. Spam filters are unpredictable, and sometimes even “good” emails go missing. If you’re using Glockapps, you’ve got a solid tool to catch issues before they get expensive. But running manual deliverability checks every week? That’s a pain. This guide is for anyone who wants to set up automated email deliverability tests in Glockapps, so you can spot problems early—without babysitting the process.

Let’s get straight to it.

Why Automate Deliverability Tests?

Before we dive in, let’s be honest: "Set it and forget it" never works in email. But if you’re not checking deliverability on an ongoing basis, you’re basically flying blind. Here’s why automating these tests is worth your time:

  • Consistency: Spam filters change all the time. Regular tests catch sudden issues.
  • Time savings: Manual checks are boring and easy to forget.
  • Early warnings: You’ll spot problems (like landing in Gmail spam) before your boss or client does.
  • Real data: You get hard numbers, not guesses about where your emails are ending up.

With that out of the way, here’s how to actually set things up.

Step 1: Make Sure Glockapps Fits Your Needs

Not all deliverability tools are created equal. Glockapps does a good job at automated testing, but it’s not perfect. Here’s what you should know before you start:

  • Strengths: Good range of test seeds, clear reporting, easy scheduling.
  • Weaknesses: Doesn’t catch every issue (no tool does). Some test addresses are recycled, so results can be noisy.
  • Ignore the hype: No tool can “guarantee” 100% deliverability. If Glockapps claims otherwise, take it with a grain of salt.

If you’re sending campaigns from a standard ESP (Mailchimp, SendGrid, etc.), Glockapps should work fine. If you’re doing something exotic (cold outreach, complex routing), you might need more hands-on checks.

Step 2: Prep Your Email Sending Setup

You’ll need:

  • Access to your sending platform (where you launch campaigns)
  • Access to your Glockapps account
  • The ability to edit or create a test version of your campaign (don’t worry, you won’t send to real users)

Pro tip: Don’t use your main “real” campaign for the tests. Set up a separate test send so you don’t accidentally blast your seed list to your customers.

Step 3: Create a Deliverability Test in Glockapps

  1. Log in to Glockapps.
  2. Go to the Inbox Insight or Deliverability Test section.
  3. Click “Start New Test” (wording might change, but it’s obvious).
  4. You’ll see a list of “seed” email addresses—these are special inboxes Glockapps monitors (Gmail, Outlook, Yahoo, etc.).
  5. Copy the seed list. Save it somewhere easy to find.

A couple of tips: - Glockapps might give you a “project” name for the test—use something clear like “Weekly Newsletter Test.” - Don’t worry about all the extra settings for now. Keep it simple while you’re getting started.

Step 4: Set Up Automated Sending in Your ESP

Here’s where things get a little manual the first time, but pay off later.

  • Create a new contact list in your ESP with just the Glockapps seed addresses.
  • Build a test campaign using the real content you send to your main list. (Don’t water it down—use the same subject, sender, and content.)
  • Schedule the test send for the same time you usually send your real campaign. Most ESPs let you set up recurring sends (weekly, monthly, etc.).
  • Name the campaign something obvious like “DELIVERABILITY TEST – Weekly Newsletter.”

Why not use Glockapps’ “auto” integration with your ESP? Frankly, these integrations can be flaky, and you don’t want to give a third-party tool full access to your ESP if you don’t have to. Sending your own test email to Glockapps’ seeds is more manual, but it’s safer and more reliable.

Step 5: Automate the Test in Glockapps

Now, back in Glockapps:

  1. Go to the Automation or Scheduling section. (It may be called “Triggers,” “Recurring Tests,” or “Scheduled Tests”—Glockapps renames this every so often.)
  2. Create a new scheduled test.
  3. Choose your project/test. Link it to the seed list you saved earlier.
  4. Set the frequency. Match this to your campaign schedule (weekly, monthly, etc.).
  5. Save the schedule.

What happens now: Every time your ESP sends the test campaign to the Glockapps seed list, Glockapps will pick up those emails and generate a deliverability report automatically.

Heads up: Glockapps won’t send the test email for you. It just watches its mailboxes for whatever lands. If your ESP doesn’t send, nothing gets tested.

Step 6: Read Reports and Act on Them

After each scheduled test, Glockapps will show you:

  • Inbox placement: Which email providers (Gmail, Outlook, Yahoo, etc.) delivered to the inbox, spam, or didn’t deliver at all.
  • Spam trigger breakdown: Sometimes you’ll see which filters bit you (authentication, content, etc.).
  • Blacklists: If your sending domain or IP is on any popular blocklists.

Don’t get lost in the weeds:

  • If you see sudden drops in inbox placement, take a closer look at the affected providers.
  • Minor day-to-day changes are normal. Look for trends, not one-off blips.
  • Glockapps’ “spam word” suggestions are a mixed bag. Don’t rewrite your emails just because it flags a common word—focus on real deliverability problems.

Step 7: Tweak, Test, Repeat

The real world isn’t static. If you change your sending content, frequency, or infrastructure, update your tests.

  • Update the seed list if Glockapps tells you to (sometimes they change).
  • Refresh the campaign content in your test if you update your real emails.
  • Check your ESP’s scheduling every so often—recurring sends can break or pause without warning.

Don’t chase perfection. If you’re landing in the inbox most of the time, and you’re not seeing complaints or bounces, you’re doing fine. If you see a sudden drop, that’s when you dig in.

What to Ignore (Mostly)

  • “Spam score” numbers: These can be misleading. Focus on actual placement, not arbitrary scores.
  • Glockapps “Deliverability Booster” upsells: Most of these don’t do much. Don’t pay extra unless you’ve got a clear, specific need.
  • Super technical advice: Unless you’re running your own mail server, DNS tweaks and deep authentication stuff are overkill for most senders. Stick to the basics: clean lists, good content, and regular tests.

Quick Tips & Gotchas

  • Seed list leaks: Don’t mix Glockapps seed addresses into your real subscriber lists. Ever. That’ll skew your data.
  • Volume matters: If you’re only sending to a handful of people, Glockapps results can be noisy. It works best for lists of 1,000+.
  • ISP quirks: Gmail is famously fickle. Don’t panic over a single failed test—look for patterns.

Keep It Simple, Iterate Often

Deliverability testing isn’t glamorous, but it’s the difference between reaching your audience and shouting into the void. Start with the basics: automated, regular tests, and pay attention to trends. Adjust when you notice real problems, and don’t get distracted by “magic fixes.”

The more you automate now, the less you’ll scramble later. And if you ever wonder whether it’s all worth it—just remember how it feels when an email actually lands in the inbox. That’s what you’re fighting for.