If you’re running marketing or sales for a B2B company, you already know LinkedIn isn’t optional—it’s table stakes. But posting consistently? That’s another story. Maybe your team’s too busy, maybe you forget, or maybe you just hate scrambling for content ideas at 9 am. There’s a way to make it less painful: scheduling and automating your posts with tools like Lempod. If you want to get more done on LinkedIn without living there, this guide’s for you.
Why bother scheduling LinkedIn posts?
- Stay visible: LinkedIn rewards consistency. If your company only posts when someone remembers, you’re missing out.
- Save time: Batch your work once a week (or month) and forget about it.
- Coordinate campaigns: Announcing a product launch? Scheduling lets you plan out pre-launch, launch, and follow-up content.
- Get real analytics: When you post on a schedule, it’s easier to see what works (and what flops).
Of course, automation isn’t magic. If your content is boring or spammy, scheduling it won’t help. But if you’re doing things right, automation lets you scale up without burning out.
What is Lempod—and what isn’t it?
Lempod started as a tool for “engagement pods”—groups that like and comment on each other’s LinkedIn posts to boost reach. That’s still a big part of what they offer, but they’ve also added automation features, including post scheduling. If you only want engagement pods, there are alternatives. But if you want scheduling and engagement, Lempod’s worth a look.
What Lempod does well: - Schedules posts to company or personal LinkedIn pages - Lets you join engagement pods for more views (but see caveats below) - Chrome extension makes setup fast
What Lempod doesn’t do: - No in-depth content creation or editing tools - No advanced analytics (think basic insights, not full dashboards) - Not a replacement for good content or real conversations
A word of caution: LinkedIn doesn’t officially endorse or support tools that automate engagement (likes/comments). There’s always some risk with tools that “hack” the algorithm. If you stick to scheduling and don’t abuse pods, you’re usually fine—but know the risks.
Step 1: Set up your Lempod account
- Sign up at Lempod: You’ll need a LinkedIn account. The Chrome extension is required, so use Chrome or something similar.
- Connect your LinkedIn profile: This is straightforward, but you’ll have to log in and give permissions. If your company has a LinkedIn “Page,” you can manage that too.
- Pick your plan: Lempod isn’t free. Pricing varies based on features (and pod access). Start with the entry plan unless you’re running multiple accounts.
Pro tip: Don’t use your main LinkedIn account to test the waters. If you’re nervous, try it out on a secondary account first.
Step 2: Plan your LinkedIn content
Don’t wing it. Before you start scheduling, figure out what you want to post. For B2B, focus on:
- Industry insights: Share quick takes, not just blog links.
- Case studies or customer stories: Keep it real—no one likes an obvious sales pitch.
- Team updates: Show the humans behind your company.
- Event or webinar promos: Just don’t overdo it.
- Short videos or graphics: Native content does best.
Batching works: Block 1-2 hours to brainstorm and draft 2-4 weeks of posts. Use a Google Doc or spreadsheet to organize.
Step 3: Schedule posts in Lempod
Here’s how to get your posts queued up:
- Open the Lempod extension: It works right inside LinkedIn, so no need to juggle tabs.
- Click “Create Post”: You’ll see options to write a post, add images, or upload a video.
- Choose your schedule: Pick the date and time for each post. Lempod lets you space them out, so you’re not blasting everything at once.
- Assign to profile or company page: Make sure you’re posting where you mean to.
- Repeat for each post: Yes, it’s a bit manual—no bulk upload yet. If you’re posting a lot, this gets tedious.
What to ignore: Don’t bother with every fancy formatting trick. LinkedIn’s algorithm prefers posts that look natural. Also, avoid hashtags overload—2 or 3 is enough.
Step 4: (Optional) Join engagement pods
Here’s where things get tricky. Lempod’s big selling point is its pods—groups of users who automatically like and comment on each other’s posts. In theory, this boosts visibility. In reality:
- It can work short-term: You may see a bump in reach and vanity metrics.
- But it’s risky: LinkedIn’s not a fan of artificial engagement. Accounts can get flagged if you go overboard.
- Quality varies: Some pods are full of spam or irrelevant comments. This can make your posts look fake—or worse, embarrass your brand.
If you do use pods: - Stick to small, niche groups relevant to your industry. - Limit the number of pods you join. - Review every comment before it goes live (yes, this takes extra time). - Don’t let bots comment on company leadership posts—nothing kills credibility faster than “Great post!” from a random.
Honest take: Engagement pods are a shortcut. They might help you get noticed, but they’re not a replacement for real conversations and authentic content. If you’re in it for the long haul, focus on growing your audience the old-fashioned way.
Step 5: Monitor, tweak, and repeat
Automation isn’t “set and forget.” Here’s what to do next:
- Check post performance: Lempod shows basic stats (likes, views, comments). For deeper insights, use LinkedIn’s native analytics.
- Look for patterns: What posts get engagement? What flops? Adjust your schedule and topics.
- Watch for warnings: If LinkedIn sends you a “suspicious activity” notice, back off pods or automation.
- Refine your process: Maybe you need to post at different times, or try new content formats. Keep testing—don’t expect overnight results.
Don’t overthink it: If a post bombs, move on. Consistency beats perfection.
What works—and what doesn’t
Worth your time: - Scheduling 2-4 posts per week, spaced out on weekdays - Sharing honest takes, not just company news - Using native content (text, images, short video) over links
Waste of time: - Overusing hashtags or emojis - Relying on pods for all engagement - Posting at odd hours (nights, weekends) unless your audience is global - Chasing viral trends—LinkedIn isn’t TikTok
Keep it simple and iterate
Automating your LinkedIn posts with Lempod can save you hours and help your company stay top-of-mind. But don’t get lost in the weeds—tools are just that, tools. Focus on sharing useful stuff, showing up regularly, and learning what your audience cares about. Start simple, review what works, and double down on what actually gets results. Everything else? Ignore it.