If you’re in B2B sales, you already know that a good product demo can make or break a deal. But recording and editing videos feels like a pain, especially if you’re not a video pro—or you don’t want to mess around with clunky software. This guide is for sales teams who need to show their product in action, make quick edits, and send a link that just works. We’ll walk through how to actually use Hippovideo to record and edit demos that don’t make your prospects roll their eyes.
Let’s get to it.
Why Use Hippovideo for Product Demos?
Before we jump in, let’s call it like it is: There are a dozen tools for recording your screen and face. Hippovideo stands out because it’s built with sales in mind. It’s got stuff like:
- Easy screen + webcam recording
- Simple editing (not pro-level, but good enough)
- Built-in sharing and tracking
- Integration with CRMs and email
It’s not Hollywood, but it’s fast and gets the job done. If you need heavy-duty editing, look elsewhere. But for sales demos? It’s actually practical.
Step 1: Set Up Your Hippovideo Workspace
First things first—you need an account. Hippovideo has a free trial, so you can kick the tires without a credit card.
What you actually need: - A decent webcam and microphone (the one in your laptop will do, but a USB mic helps) - Chrome browser (Hippovideo works best here) - Quiet space, at least for a few minutes
Pro tip: Don’t overthink your gear. Focus on clarity, not fancy effects.
Get set up: 1. Sign up for an account and log in. 2. Install the Hippovideo Chrome extension. This makes recording way easier. 3. Poke around the dashboard. It’s mostly straightforward—the main tabs are “Videos,” “Record,” and “Campaigns.” Ignore “Campaigns” for now unless you’re running email at scale.
Step 2: Plan Your Demo (Yes, Just a Little)
Tempted to just hit Record and wing it? That’s how you end up with 17 minutes of rambling and “uh, let me just find that tab…”
Keep it simple: - Jot down the 3–5 key things you need to show. - Think about what matters to the prospect, not what’s cool about your product. - Rehearse once, just to check your flow and screen clutter.
Don’t bother with: - Writing a full script (unless you freeze on camera) - Fancy slides or transitions - Trying to show every feature—focus on the problem you solve
Step 3: Record Your Demo
Here’s where Hippovideo is actually pleasant to use.
- Open the Chrome extension.
- Click the Hippovideo icon in your browser.
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Choose “Screen + Webcam” for that personal touch, or just “Screen” if you’re camera-shy.
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Pick what to record.
- Entire screen (messy, but easy)
- Application window (best if you don’t want notifications popping up)
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Chrome tab (if you’re demoing a web app)
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Check your webcam and mic.
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You’ll see a preview. Make sure you’re framed okay—nobody cares about your bookshelf, but don’t cut off your face.
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Hit Record.
- There’s a 3-second countdown, so take a breath.
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Walk through your demo. Talk like you’re explaining it to a smart but busy person (because you are).
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Wrap up and stop recording.
- Click the Hippovideo icon again or use the floating toolbar.
- Your video uploads automatically.
Pro tips: - Keep it under 5 minutes. If you need more time, split into two videos. - If you mess up, don’t panic. Small stumbles are human. - Avoid calling out “let me just log in”—prep your tabs and log in ahead of time.
Step 4: Edit Your Demo (Just Enough)
Nobody wants to watch you fumble for your password or wait while something loads. Hippovideo has basic editing tools to trim the junk.
- Open your video in the Hippovideo dashboard.
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Click “Edit” next to the video you just recorded.
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Trim the start and end.
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Drag the handles to cut out awkward silences or setup time.
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Cut out mistakes.
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Use the “Split” tool to remove sections where you lost your place or had a technical hiccup.
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Add text or callouts (sparingly).
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You can overlay text, arrows, or highlights. Use this to point out something important, not to decorate.
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Add a thumbnail and title.
- Choose a frame where you’re not mid-blink. A clear title helps the recipient know what they’re getting.
What to skip: - Music, fancy transitions, or stickers. They’re distracting in a sales context. - Over-editing. If you spend more than 15 minutes editing, you’re overthinking it. - Subtitles (unless your prospect specifically asks for them).
Step 5: Share Your Demo (and Actually Track It)
Once you’re happy with your video, it’s time to send it out. Hippovideo makes this pretty painless.
- Copy the share link.
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Use the “Copy Link” button. This gives you a URL you can drop into emails or LinkedIn messages.
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Embed in email.
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Hippovideo can generate a thumbnail GIF or image to paste in your email, which looks nicer and gets more clicks.
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Track engagement.
- Hippovideo will tell you when someone watches your video, how much they watched, and if they clicked any calls to action.
- Don’t obsess over the stats, but if nobody’s watching, your subject line or intro might need work.
Pro tips: - Personalize your email—reference the prospect’s pain points and tell them exactly what’s in the video. - Don’t spam. One good, targeted video beats sending the same demo to everyone.
Step 6: Learn and Iterate
Your first video won’t be perfect. That’s fine. The beauty of Hippovideo is you can record, edit, and share in under 30 minutes, so there’s no excuse to keep using that ancient demo from last year.
What to pay attention to: - Did the prospect actually watch the video? - Did they reply or schedule a call after watching? - Did you get stuck or ramble anywhere? Edit that out next time.
Don’t get bogged down by: - Chasing perfection. Good enough is usually good enough. - Comparing yourself to polished marketing videos. Sales demos should feel authentic, not overproduced.
Final Thoughts
Recording and editing product demos in Hippovideo isn’t rocket science. Stick to the basics: show what matters, keep it short, and edit out the fluff. The fancy features are nice, but don’t let them slow you down. The real win is a clear, honest demo that helps your prospect see what you can do for them. Keep it simple, use feedback, and you’ll get better with every video—without wasting your whole afternoon.