If you're tired of wading through endless lists of ecommerce stores, hoping to spot a good lead, you're not alone. Most sales tools drown you in data. This guide is for salespeople, SDRs, founders, and anyone using Storeleads to prospect smarter—not harder. I’ll show you how to use custom views and tags to quickly zero in on qualified leads, skip the noise, and actually enjoy prospecting again.
Why Storeleads? And Why Customization Matters
Storeleads is a database of ecommerce stores—great, but there’s nothing magical about having a big list. The real value is narrowing that list to the ones you actually want to talk to. That’s where custom views and tags come in. Used right, they’re a filter for your sanity.
Reality check: The default filters in Storeleads are decent, but they paint with a broad brush. If you want to stop wasting time on junk leads, you’ll need to set up your own system. Let’s get to it.
Step 1: Get Clear On What a Qualified Lead Looks Like
Before you start clicking around, be brutally honest: What’s a “good” lead for you? Take five minutes to sketch out your ideal customer profile. If you skip this, you’ll end up with a fancy tool and the same old problems.
- What platform do they use? (Shopify, WooCommerce, etc.)
- What country or region?
- What’s their monthly traffic or revenue?
- What products do they sell?
- Any tech stack must-haves? (e.g., using Klaviyo or Recharge)
- Are you targeting brands, dropshippers, DTC, or something else?
Pro tip: Write this down. Seriously. If your criteria are fuzzy, your pipeline will be too.
Step 2: Build Custom Views That Cut Out the Noise
Custom views are saved searches in Storeleads. They’re your shortcut to the stores that actually matter. Here’s how to build views that work:
2.1 Start With Broad Filters
- Use the main filters to pick the obvious stuff: platform, country, store status (active only!), and maybe traffic or revenue bands.
- Don’t get too granular on your first pass. You can always narrow later.
2.2 Layer In Advanced Filters
- Filter by tech stack (e.g., only stores using certain apps).
- Slice by business category or keywords in the store description.
- Exclude dropshipping stores, if you want higher-quality brands.
- Filter for stores with a real social presence (followers > X).
2.3 Test and Iterate
- Pull up a sample of 20-30 stores from your view.
- Gut-check: Are these the kind of stores you want to pitch?
- If not, tweak the filters. Don’t be afraid to delete a view that isn’t working.
What to ignore: Chasing “perfect” filters. You’ll never get every dud out—just get it good enough to save time.
Step 3: Tag Leads as You Go
Tags are your secret weapon. They let you track what matters to you, not just what Storeleads thinks is important.
3.1 Set Up a Tagging System
- Use tags for lead status: “Qualified”, “Contacted”, “Bad Fit”, “Follow Up”.
- Create tags for specific campaigns or playbooks (e.g., “Holiday Pitch 2024”).
- Don’t go nuts—if you create 20 tags, you’ll never use most of them.
3.2 Apply Tags Consistently
- When reviewing a view, tag leads as you go. Don’t leave it for later.
- If you spot a pattern (e.g., certain tech stacks work better), make a tag for it.
- Use tags to build your own mini-database inside Storeleads.
What works: Simple, consistent tags you’ll actually remember to use.
What doesn’t: Tagging every single detail. You’ll drown in your own system.
Step 4: Use Views and Tags Together to Qualify Leads Fast
Here’s where the magic happens. Combine your custom views with your tagging system to create a qualification pipeline.
4.1 Process for Qualifying
- Open your custom view. Start at the top of the list.
- Scan the store: Check out the homepage, products, and social links. Is it legit? Does it fit your ICP?
- Tag it: “Qualified” if it’s a fit, “Bad Fit” if not, “Research More” if you’re unsure.
- Repeat. Move fast—don’t overthink each lead.
4.2 Use Tag Filters to Focus
- Next time you prospect, pull up only your “Qualified” (but not yet contacted) tags.
- You can also create a view that auto-filters for certain tags + other criteria.
- If you’re running a campaign, filter for that tag and hit all those leads first.
Pro tip: You’ll qualify leads way faster if you batch your work—don’t jump back and forth between research and outreach.
Step 5: Keep Your System Lean (and Actually Use It)
It’s easy to overcomplicate things. Resist the urge.
- Review your views and tags every few weeks. Kill what you don’t use.
- If you find yourself skipping certain leads, update your filters so they don’t show up again.
- Don’t obsess over “the one that got away.” You’re aiming for high-probability leads, not unicorns.
What to ignore: Fancy automations or integrations before you’ve nailed the basics. If you’re spending more time fiddling with tools than actually qualifying leads, you’re doing it wrong.
Quick Tips and Common Pitfalls
What Works
- Tight filters: The less junk in your views, the faster you move.
- Clear, actionable tags: You always know what to do next.
- Batching: Qualify a bunch at once, don’t multitask.
What Doesn’t
- Over-tagging: You’ll never remember what half those tags mean.
- Changing your ICP every week: Stick with your criteria long enough to see results.
- Ignoring your gut: If a store looks shady, it probably is.
Skip These
- Overly complex Boolean filters—unless you love debugging your own logic puzzles.
- Chasing “growth signals” like social followers in isolation. Lots of stores fake their numbers.
Keep It Simple, Iterate, and Don’t Overthink It
Custom views and tags in Storeleads aren’t magic, but they’re the best way to keep your prospecting process sane. Start simple: define your ICP, build one solid view, tag as you go, and tweak things over time. Don’t let perfect be the enemy of done—most of the value comes from actually using your system, not designing it.
You’ll qualify leads faster, spend less time on junk, and—dare I say—actually enjoy the hunt. Now get after it.