Cold emailing is tough. Most people ignore you, and the “spray and pray” approach just fills up spam folders. If you’re in sales, recruiting, or any job where reaching out cold is part of your day, you know the pain. The good news: personalized emails really do get more replies. The bad news: doing that at scale is a slog—unless you’ve got some help.
This guide is for anyone who wants to use Humantic to send smarter, more personal cold emails without spending hours Googling every prospect. We’ll walk through exactly how to use it, what’s actually worth your time, and what “personalization” looks like in the real world (not some AI pipe dream).
Why bother with personalization in cold email?
Let’s get the obvious out of the way: nobody likes generic outreach. “Dear Sir or Madam, I’d like to connect...” goes straight to the trash. When people see you’ve done your homework—even a little—they’re way more likely to respond.
But here’s the catch: real personalization (beyond just “Hi, {{FirstName}}”) takes effort. You don’t have all day to research every lead. That’s where tools like Humantic try to bridge the gap: they scrape public info, analyze personalities, and suggest ways to tailor your message. The goal isn’t to become best friends—it’s to sound more human and get more replies.
Step 1: Decide if Humantic is right for your workflow
Before you jump in, let’s be clear—Humantic isn’t magic. It pulls data from LinkedIn, social media, and other sources to build personality profiles of your prospects. That’s great for some use cases, but overkill for others.
Humantic works best if: - You’re targeting higher-value leads (not blasting thousands of emails). - You want to understand how to approach someone, not just who to contact. - Your reply rate matters more than sheer volume.
Might not be worth it if: - Your outreach is 90% automated, transactional, or you’re selling to huge lists. - Your prospects don’t have much of an online footprint.
Pro tip: Try it on a handful of leads first. See if the insights actually help you write better emails before rolling it out to your whole team.
Step 2: Set up Humantic and connect your tools
Assuming you’re moving forward, getting started is pretty simple:
- Sign up and connect your CRM or outreach tool.
- Humantic supports integrations with platforms like Salesforce, Outreach, and HubSpot.
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If you’re using spreadsheets or a less common tool, you can import leads manually or via CSV.
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Install the browser extension (optional but useful).
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This lets you run Humantic on LinkedIn profiles as you browse. Handy if you’re prospecting manually.
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Check your credit limits.
- Humantic usually charges per profile viewed or analyzed. Don’t burn through credits on low-priority leads.
What’s not worth your time? Spending hours fiddling with advanced automation or trying to “hack” the system for free results. Humantic is straightforward—either you get a profile, or you don’t.
Step 3: Pull personality insights for your target prospects
Here’s where Humantic earns its keep. For each prospect, it generates a personality profile (usually using frameworks like DISC or Big Five). This includes:
- Communication style (Direct? Diplomatic?)
- Motivations (Recognition? Security? Achievement?)
- Do’s and don’ts for outreach (What to avoid saying? What to double down on?)
How to use this info:
- Batch your research. Pull profiles for a group of leads at once, so you’re not context-switching all day.
- Don’t overthink it. The reports are detailed, but skim for key points—main communication style and top motivation. That’s usually enough.
What to ignore: Don’t treat Humantic’s profile as gospel. People are complex, and online traces can be thin or outdated. Use it as a starting point, not a script.
Step 4: Actually personalize your cold email (without getting creepy)
Now to the meat of it: what does “personalization” actually look like, using Humantic?
The basics:
- Open with something relevant. If Humantic says your prospect values achievement, mention a recent success of theirs or how your solution helps top performers.
- Match their tone. If they’re described as direct, keep your email short and straight to the point. If they prefer a softer approach, be a bit more conversational.
- Highlight what they care about. For someone who likes stability, emphasize reliability. For an innovator, talk about what’s new or unique.
What not to do:
- Don’t parrot back personality labels. “As a ‘C’ type, you probably value accuracy...” Just… don’t. It’s weird and a bit stalker-ish.
- Don’t overdo the flattery. The goal is relevance, not brown-nosing.
- Never fake shared interests. If you don’t actually love mountain biking, don’t pretend to.
Example before & after:
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Generic:
“Hi Alex, I wanted to introduce you to our new software. Let me know if you’re interested.” -
With Humantic insight (achievement-oriented, direct):
“Hi Alex, saw your team just won that industry award—impressive. I’ll keep this brief: our tool helps high-performers like you automate reporting and hit targets faster. Mind if I send over a 2-minute demo video?”
Notice it’s not Shakespeare. It’s just a little more tailored, and it sounds like you actually paid attention.
Step 5: Build templates (but stay flexible)
Humantic isn’t a robot that writes your email for you, and honestly, that’s a good thing. The best way to scale your outreach is to create flexible templates that let you drop in key insights for different personality types.
How to set this up: - Write 2-3 core email templates based on common personality profiles (e.g., direct/achievement, analytical/detail-oriented, relationship-focused). - Leave blanks or variables for specifics (recent achievement, pain point, etc.). - As you review each profile, customize the intro, one key motivator, and maybe the CTA.
What to avoid: - Don’t template everything. If you sound like a robot, you’ll get ignored. - Don’t send templates without double-checking—sometimes the automated insights miss the mark.
Pro tip: Keep a “swipe file” of lines or openers that work well for different types. Over time, you’ll get faster and more natural.
Step 6: Track what actually gets replies—and adjust
No tool (Humantic included) is a silver bullet. The only way to know what works is to test and track.
- Use your outreach tool’s tracking. Monitor open rates, replies, and which templates/personalization angles land best.
- Pay attention to quality, not just quantity. A thoughtful reply from the right lead beats a dozen “Not interested” responses.
- Iterate. If something flops, tweak your template or the way you use personality insights.
What to ignore: Don’t get hung up on minor differences in open rates. Focus on real replies and conversations.
Quick reality check: What Humantic can’t do
- It won’t find emails for you. You still need to source valid addresses.
- It can’t read minds. The personality guesses are just that—educated guesses.
- It’s not a spam cannon. If you’re looking for a way to blast 10,000 people, look elsewhere.
Keep it simple—and don’t overthink it
Personalized cold email doesn’t have to be complicated. Use Humantic to get a quick read on who you’re emailing, tweak your message to fit, and move on. Don’t let perfect be the enemy of good. Test, learn, and keep it human.
The best outreach is the one you actually send, not the one you spend hours perfecting. Good luck!