If you care about how your website performs—but you’re not a technical SEO wizard—this guide is for you. Maybe you’re a small business owner, a marketer, or just someone who wants their site to actually show up in Google (and not break every other week). Either way, you want to know what’s working, what’s broken, and what’s just noise. Woorank can help. But only if you use it right.
Below, I’ll walk you through how to run a comprehensive website audit using Woorank, step by step. You’ll get honest takes on what matters, what to skip, and how to make sense of the results—without getting buried in jargon.
Step 1: Sign Up for Woorank and Set Up Your Project
First things first: you’ll need a Woorank account. There’s a free trial, but most of the advanced stuff is paid. If you’re just curious, the trial is fine for a quick look.
- Go to Woorank and sign up. You’ll have to verify your email—no way around it.
- Create a new project. Enter your website URL. Woorank will ask for this as soon as you log in.
- Set your target keywords and competitors. Don’t overthink this. Pick a few keywords that actually matter to your business, and add a couple of competitors you wish you outranked.
Pro tip: You can audit a page without creating a full project, but you’ll miss out on tracking changes over time. If you’re serious, set up the project.
Step 2: Run Your First Audit
This is the easy part—Woorank does the heavy lifting.
- Click “Review” or “Run Audit.” The wording might change, but it’s right on your dashboard.
- Wait for the magic. Woorank will crawl your site and spit out a report in under a minute.
What you get back is a big list, scored out of 100. Don’t get hung up on the number—focus on the details.
Step 3: Review the Technical Fundamentals
Woorank’s audit starts with the basics: is your website working, or is it a mess under the hood?
What to Look At
- HTTP vs. HTTPS: Secure sites (HTTPS) are a must. If you’re still on HTTP, fix this first.
- Mobile Friendliness: Most traffic is mobile. If your site’s not responsive, you’re losing people.
- Crawl Errors: Broken pages, redirects, or anything blocking search engines.
- Page Speed: Woorank flags slow pages. Their speed advice is generic, but if you see “slow,” pay attention.
What’s Worth Your Time
- Fix broken links and errors. These are easy wins.
- If your site isn’t mobile-friendly, that’s priority one. Don’t waste time on tiny SEO tweaks until you sort this.
What to Ignore
- “Minor” warnings about meta tags: Not every missing meta description is a crisis.
- Woorank’s exact score: It’s just a number. Use it as a rough guide, not a goal.
Step 4: Analyze On-Page SEO
This is where Woorank lists everything from title tags to image alt text.
What to Tackle
- Page Titles and Meta Descriptions: Make sure every important page has a unique, clear title and description. Don’t stuff them with keywords.
- Headings: Use one H1 per page, describing the page’s topic. Use H2s for sections. If Woorank flags missing or duplicate H1s, fix them.
- Alt Text for Images: Good for accessibility and SEO. Add descriptive alt text to key images, not every decorative icon.
- Content Quality: Woorank tries to flag thin content, but its advice here is basic. If your page is just a couple of sentences, beef it up.
What’s Mostly Noise
- Keyword Density: This is old-school SEO advice. Don’t sweat the percentage—just write naturally.
- Exact match keywords everywhere: Google’s smarter than that.
Step 5: Check Your Indexing and Crawlability
You want Google to find your pages, but not the junk.
Actions to Take
- XML Sitemap: Make sure you have one, and it’s submitted to Google Search Console. Woorank will tell you if it can’t find yours.
- Robots.txt: This file tells search engines what to ignore. Woorank flags issues here—just check you’re not blocking important pages.
- Noindex Tags: Sometimes you want to hide pages (admin, thank you pages). But if Woorank says your main pages are “noindexed,” fix it.
Pro tip: If you’re not sure if a page should be indexed, ask yourself: do I want people finding this in Google? If yes, it should be indexable.
Step 6: Look at Backlinks and Off-page SEO
Woorank checks how many other sites link to yours. This matters, but don’t expect miracles from their data—it’s a “directional” signal, not gospel.
What’s Useful
- See if you have any backlinks at all. If you have zero, you need to start building some (guest posts, partnerships, local listings, etc.).
- See if spammy links are flagged. If Woorank calls out a suspicious link, make a note, but don’t panic.
What’s Overhyped
- Exact backlink counts: Woorank’s database isn’t as deep as dedicated tools like Ahrefs or SEMrush.
- Chasing a “perfect” link profile: It doesn’t exist.
Step 7: Social Media and Local SEO Checks
Woorank pulls in some info about your social accounts and local listings.
What’s Worth Checking
- Are your main profiles linked? (Facebook, Twitter, LinkedIn, etc.) If not, add them.
- Is your business info consistent? Especially if you’re a local business—make sure your NAP (name, address, phone) matches everywhere.
What to Skip
- Social “share counts”: These numbers don’t mean much for SEO.
- Tiny local directory links: Don’t stress over every last listing.
Step 8: Review Usability and UX Suggestions
Woorank tries to flag usability issues, but take this section with a grain of salt.
- Check for broken forms, confusing navigation, or pop-ups on mobile. These actually hurt user experience.
- Ignore generic advice like “add a favicon.” Nice, but not urgent.
If Woorank says your site is hard to use on mobile, believe it. Otherwise, trust your own judgment (and maybe ask a friend to click around).
Step 9: Download and Share Your Audit (Optional)
- You can export the audit as a PDF. Useful if you need to show a boss or a client.
- Don’t just send the report. Instead, pull out the 3-5 most important fixes, and make a simple action list.
Step 10: Prioritize and Take Action
Here’s where most audits go to die: a giant report, no actual improvements. Don’t do that.
- Pick the top 3-5 issues that actually affect your users or SEO. Fix those first.
- Schedule a follow-up audit in a month or two. See if things got better.
Pro tip: Most sites don’t need to score 100/100. Focus on the changes that matter, not chasing a perfect report.
What Woorank Can’t Do (and What to Watch Out For)
No tool is magic. Woorank is helpful, but:
- It can’t fix your site for you. It just points out problems.
- Its advice can be generic or outdated. Cross-check big recommendations before you start rewriting your site.
- Backlink data is limited. For deep link analysis, use a specialist tool.
Don’t be afraid to ignore stuff that doesn’t make sense for your site or your business.
Wrapping Up: Keep It Simple, Keep Moving
A website audit isn’t a one-and-done job—it’s more like a tune-up. Woorank gives you a solid, practical list of fixes, but don’t let the details bog you down. Focus on what helps your users and your visibility, skip the vanity metrics, and make your changes bit by bit. Then, re-run the audit and see what’s improved. Done is better than perfect.