If you’re pouring hours into LinkedIn posts, networking, and comment threads, you want to know: is any of this actually moving the needle for your business? If you’re tired of vague “engagement” numbers and want to figure out if your efforts are really paying off, this guide’s for you.
We’ll cut through the marketing fluff and get into how to use Lempod analytics to track what matters, ignore what doesn’t, and finally put some real numbers behind your LinkedIn ROI.
Why Most LinkedIn “Analytics” Aren’t Enough
Let’s be honest: the basic LinkedIn dashboard is fine for vanity metrics—impressions, likes, comments—but it doesn’t tell you if those activities help your bottom line. Sure, a post might get 10,000 views, but did it bring in leads, sales, or even a decent conversation?
That’s where tools like Lempod come in. But before you start tracking every stat under the sun, let’s get clear about what actually counts as ROI for LinkedIn.
What LinkedIn ROI Really Means
ROI (“return on investment”) isn’t just about money. On LinkedIn, it might mean: - Booking more calls or demos - Getting qualified leads - Growing your email list with the right people - Landing podcast invites or speaking gigs - Building a reputation as a go-to in your industry
It’s not just about numbers going up—it’s about numbers that matter.
Step 1: Get Clear on Your LinkedIn Goals
Before you open any analytics dashboard, nail down what “success” looks like to you. If you’re just chasing likes, you’ll waste your time.
Ask yourself: - What outcome am I hoping for from LinkedIn? (Be specific: “5 sales calls per month” is better than “more reach.”) - Which actions do I want people to take after seeing my content? (E.g., visit your website, DM you, book a call.) - How much time or money am I putting in? (Knowing your investment is half of ROI.)
Pro tip: Pick one primary metric for now. You can always add more later, but starting with too many will just muddy the water.
Step 2: Connect Your LinkedIn and Lempod Accounts
Assuming you’ve signed up for Lempod, getting started is pretty straightforward:
- Connect your LinkedIn profile to Lempod. This usually means logging in and authorizing access.
- Set up your “pods” (groups of people who’ll engage with your content). This is the “engagement pod” system Lempod is known for.
- Make your first post through LinkedIn as usual, or schedule it via Lempod if you want to automate.
Heads up: Lempod’s main pitch is helping you get more engagement by having pods interact with your posts. But don’t get distracted by raw likes and comments. These are just signals—not results.
Step 3: Dive Into Lempod Analytics—What Actually Matters
Lempod gives you more data than LinkedIn itself, including:
- Engagement velocity: How fast your post gains traction (useful for beating the LinkedIn algorithm, but not ROI itself).
- Who’s engaging: Not just how many, but who is liking or commenting (are they your target audience?).
- Pod vs. organic engagement: How much is real, and how much is just pod members?
Metrics Worth Watching
Ignore the temptation to obsess over every graph. Focus on:
1. Organic Engagement Rate
- Are real people (not just pod members) liking, commenting, or sharing?
- Is that engagement from your target market?
2. Profile Views & Connection Requests
- A spike in profile views after a post can signal genuine interest.
- Track how many connection requests you get from your target audience.
3. Direct Actions
- Clicks to your website or landing page (set up UTM links so you can see what traffic actually converts).
- Inbound messages referencing your content.
4. Leads or Sales Attributed to LinkedIn
- If you’re selling something, track inquiries, sign-ups, or purchases that come from LinkedIn.
- Use simple tracking: ask “How did you find me?” or check your CRM for LinkedIn as a lead source.
What to ignore: - Raw impression counts (they’re mostly noise). - “Pod-only” engagement (it’s not real reach). - Any metric you can’t tie back to your actual goal.
Step 4: Calculate the Real ROI
This doesn’t have to be complicated, but you do need to be honest with yourself.
The Simple ROI Formula
ROI = (Return – Investment) / Investment
Return: The value (in dollars or leads, etc.) you got because of LinkedIn activity.
Investment: Time spent (track your hours), money spent (Lempod subscription, content creation, etc.).
Example:
- You spend $49/month on Lempod.
- You spend 8 hours/month posting and engaging. If your time’s worth $75/hr, that’s $600.
- Total investment: $649/month.
If you land one new client worth $2,000 from LinkedIn that month:
- ROI = ($2,000 - $649) / $649 = 2.08 (208%)
Not every month will look like this, but it beats guessing.
Tracking Over Time
- Set a baseline month (before using Lempod).
- Compare 3-6 months after using Lempod.
- Look for trends: Are you getting more of what you care about, or just more noise?
Pro tip: If your leads or sales don’t budge after a few months, reconsider whether Lempod (or LinkedIn) is the right channel for you.
Step 5: Gut-Check Your Results (What to Watch Out For)
What Works
- Consistent posting + targeted pods: Posting regularly and joining pods with people in your actual target market can increase visibility to the right folks.
- Quality over quantity: A single post that lands a client is worth more than five viral posts that go nowhere.
- Tracking real conversations: If your DM inbox is filling up with people referencing your content, you’re on the right track.
What Doesn’t
- “Engagement for engagement’s sake”: Pods can inflate your likes, but bots and random pod members won’t pay your bills.
- Chasing vanity metrics: High impressions don’t equal sales.
- Ignoring quality of leads: 20 connection requests from recruiters don’t help if you’re selling software to CFOs.
What to Ignore
- Algorithm rumors: Don’t get sucked into hacks or tricks to “game” the algorithm. Focus on your audience, not LinkedIn’s latest tweak.
- Obscure metrics: If you can’t explain why a metric matters, skip it.
Step 6: Keep It Simple—Iterate and Improve
Here’s the truth: there’s no secret sauce. The best way to use Lempod analytics is to keep your process simple:
- Set one clear goal.
- Post consistently.
- Track what actually moves the needle.
- Be brutally honest about what’s working.
- Tweak as you go.
Don’t let dashboards distract you from the real work: making connections, sharing value, and following up with people who matter.
Bottom line: Lempod analytics can help you cut through the noise and see if your LinkedIn activities are worth the effort. Track what matters, ignore the rest, and don’t be afraid to change course if you’re not seeing results. Keep it simple, keep it honest, and you’ll be ahead of 90% of people playing the LinkedIn “game.”