If you’ve ever stared at a sales dashboard and wondered, “Is my team actually performing well, or am I just looking at a bunch of charts?”—you’re not alone. Most dashboards overwhelm you with numbers but leave you with more questions than answers. This guide is for managers and sales leaders who want to use the Salesken analytics dashboards to actually measure team performance, not just generate reports for the sake of it.
Let’s skip the buzzwords and get into how to use Salesken’s dashboards to see what’s working, what’s not, and what to ignore.
1. Know What You Actually Want To Measure
Before you even open Salesken, be clear about what “good performance” means for your team. The dashboard can’t decide your goals; it just shows what’s happening.
Ask yourself: - Are you looking for more deals closed? Faster response times? Better call quality? - Do you care more about activity (calls made) or results (deals won)? - What does your team need to improve most right now?
Pro tip: Don’t try to measure everything. Pick 2-4 metrics that actually matter to your current goals. If you track too much, you’ll end up acting on nothing.
2. Get Oriented: The Main Dashboards in Salesken
Salesken crams a lot into its analytics, but there are a few dashboards that give you the most bang for your buck:
- Team Performance Dashboard: The main one for overall activity, targets, and conversions.
- Conversation Insights Dashboard: Breaks down sales calls and meetings—what’s being said, talk ratios, confidence, and more.
- Pipeline Dashboard: Shows deal stages, pipeline health, and where things are getting stuck.
- Coaching Dashboard: Tracks feedback given, skills improved, and who’s applying what.
What’s useful vs. noise? - Useful: Conversion rates, deal velocity, talk-to-listen ratios, objection handling. - Noise: Vanity metrics like “total call minutes” or “number of logins”—unless you really think those matter.
3. Step-by-Step: Measuring Team Performance with Salesken
Here’s how to actually use the dashboards without getting lost:
Step 1: Set Up Your Team and Goals
- Double-check your team setup—roles, territories, quotas.
- In Salesken, set targets for each rep/team. This keeps comparisons fair.
- Make sure everyone’s calls, emails, and activities are syncing. Garbage in, garbage out.
Step 2: Focus on Key Metrics
Here are some basics worth tracking (and why):
- Conversion Rate: Percentage of leads turning into customers. Bottom-line stuff.
- Average Deal Size: Are reps chasing big fish or lots of minnows?
- Sales Cycle Length: How long does it take to close a deal? Longer isn’t always worse, but know your baseline.
- Call Quality Metrics: Salesken auto-scores calls for things like confidence, filler words, and objection handling. These matter more than just call volume.
- Pipeline Health: Are deals stuck at one stage? Are some reps sandbagging?
Ignore: “Total activities” unless you see a drastic drop. Quality beats quantity.
Step 3: Use Filters and Drilldowns
- Filter by rep, team, time period, or even product line.
- Drill down: If a team’s conversion rate tanks, dig into conversation insights. Are they skipping discovery? Mishandling objections?
- Compare top and bottom performers side by side. What’s the difference in their call patterns or follow-ups?
Watch out: It’s easy to cherry-pick data to fit a story. Stick to trends, not just one-off good or bad months.
Step 4: Spot Trends, Not Just Blips
- Look for patterns over weeks or months—not just yesterday’s numbers.
- Has a new script improved close rates? Did new hires lower the average, or is it a process issue?
- Use the coaching dashboard to see if feedback is actually making a difference.
If nothing’s changing: Either the coaching isn’t working, or you’re measuring the wrong stuff.
Step 5: Share Insights, Not Just Screenshots
Nobody likes getting a Slack full of dashboard screenshots. Instead:
- Summarize what’s working and what’s not in plain English.
- Highlight 1-2 things the team should try next month.
- Use Salesken’s export or scheduling features to send regular, simple updates.
Pro tip: People act on simple, clear asks. “Let’s cut our sales cycle by 3 days—here’s how.” Not “Here are 15 charts, do something.”
4. What Salesken Does Well (And Where It Falls Short)
What Works
- Call Quality Analysis: Salesken’s AI does a decent job surfacing which reps are asking good questions, handling objections, and not talking over customers.
- Trend Tracking: It’s easy to see if you’re getting better or worse over time, and to compare reps or teams.
- Customizable Reports: You can focus on what you care about, not just what’s built-in.
What to Watch Out For
- Data Overload: Too many widgets and graphs can bury what actually matters. Stick to your shortlist of key metrics.
- AI Scores Aren’t Gospel: Use conversation scores as a starting point, not a final judgment. Sometimes a “bad” call by the AI was the best one of the week.
- Integration Issues: If your CRM or call tools aren’t syncing right, your numbers will be off. Double-check your integrations regularly.
What to Ignore
- Leaderboard Shaming: Public call-volume leaderboards might motivate some reps, but they usually just annoy people or encourage gaming the system.
- Obscure Metrics: “Talk speed variance” or “sentiment polarity” sound fancy but rarely drive real improvement.
5. Practical Tips for Getting the Most Out of Salesken Dashboards
- Set a dashboard review ritual: Look at your dashboards at the same time each week to spot trends.
- Pair numbers with real call reviews: Don’t just trust the metrics—listen to a few actual calls.
- Keep goals visible: If you’re tracking “discovery questions asked,” make sure the team knows why.
- Iterate: If a metric isn’t helping you improve, drop it. Don’t be afraid to change what you track.
Summary: Keep It Simple, Keep It Honest
Salesken’s dashboards can help you measure team performance—if you use them for insight, not just reporting. Decide what matters, track it consistently, and ignore the noise. Don’t get distracted by every shiny metric. Focus on what helps your team sell better and learn faster.
You’ll get more value by keeping things simple and tweaking as you go, rather than chasing the perfect dashboard setup. The best teams use data as a tool, not a scoreboard. Start small, see what works, and improve from there.