Multichannel outreach is one of those things everyone says they do, but most end up half-assing. If you’re tired of spreadsheets, lost emails, and wondering if your LinkedIn messages ever landed, you’re in the right place. This guide is for marketers, founders, and sales folks who want to actually get replies—not just “touchpoints”—and who don’t want to waste hours jumping between tabs.
We’re digging into how to manage multichannel outreach in Authoredup, a tool that promises one dashboard for your campaigns, so you can stop duct-taping your workflow together. Let’s get practical: how do you actually run efficient campaigns here, where do people get tripped up, and what’s worth ignoring?
Step 1: Get Your Channels Straight—And Don’t Overcomplicate
Before you even touch Authoredup, get clear on which channels matter for your audience. The most common: email, LinkedIn, and sometimes Twitter or SMS. You don’t need all of them.
What works: - Pick 2-3 channels max. More than that, and you’re just making noise. - Start with email and LinkedIn unless you know your audience is somewhere else. - Don’t bother with SMS unless you have explicit permission.
What to ignore: - FOMO about “the next big channel.” If your audience isn’t checking it, neither should you.
Pro Tip: Write down your channel plan before building sequences. It’ll save you time fixing things later.
Step 2: Set Up Authoredup—the Right Way
Authoredup is supposed to make multichannel outreach less painful. But only if you take 15 minutes to set it up properly.
The Must-Dos: - Connect your accounts: Hook up your email (preferably a dedicated domain or alias), LinkedIn profile, and any other channel you plan to use. - Check sending limits: Respect the daily send caps, especially on LinkedIn. Authoredup tries to help, but don’t assume it’s idiot-proof. - Import contacts: Start with a clean list—no duplicates. Segment by channel preference if you can.
What trips people up: - Forgetting about LinkedIn connection limits (you get flagged fast if you spam). - Skipping the email warm-up process. If your domain’s cold, your emails will go to spam, no matter what tool you use.
What to ignore: - Fancy integrations you don’t actually need. Stick with the basics until you’re running smooth.
Step 3: Build Sequences That Don’t Suck
The real power in Authoredup is building sequences that combine channels—without just blasting the same message everywhere.
Tips for real-world sequences: - Alternate channels—don’t double up on email and LinkedIn in the same day. - Personalize where it counts: The first message on each channel should NOT sound like a template. - Use delays that feel human. Authoredup lets you set gaps between steps. Two days is usually enough; don’t rush.
A sample sequence might look like: 1. Email #1 – Short intro, relevant ask. 2. Wait 2 days 3. LinkedIn connect request – Personal note, not a pitch. 4. Wait 3 days 5. LinkedIn message – Reference your email, ask a question. 6. Wait 4 days 7. Email #2 – Brief follow-up, different angle.
What works: - Short, clear messaging. The more you write, the less they’ll read. - Timing gaps. People hate feeling like they’re being stalked.
What doesn’t: - Repeating the same pitch on every channel. - Sending more than 2 messages without a reply on any one channel.
Ignore: - Overly complex branching logic (“If they click but don’t reply, send SMS, then tweet, then carrier pigeon…”). Start simple.
Step 4: Use Templates—But Don’t Sound Like a Robot
Authoredup lets you save templates, which is great. But it’s also how most outreach goes off the rails.
Best practices: - Write a real first version. Don’t copy-paste from a “cold email hacks” blog post. - Use placeholders for names, company, and something specific to them. (Authoredup supports custom fields.) - Update your templates every few weeks based on what’s working. If you’re getting ignored, change it up.
What to watch out for: - Overusing variables. “Hi {{FirstName}}, I see you work at {{Company}} doing {{Title}}…” screams automation. - Forgetting to double-check previewed messages before sending.
Step 5: Launch, Monitor, and Actually Respond
Outreach isn’t set-and-forget. Here’s where people get lazy.
After launch: - Check deliverability. If your bounce rate is high, STOP and fix your list or your email setup. - Reply to responses fast. Authoredup can centralize replies, but you still have to do the talking. - Watch the “no response” pile. Sometimes a quick manual follow-up gets better results than another automated step.
Metrics to care about: - Open and reply rates (duh). If either is below 10%, something’s wrong. - LinkedIn connection acceptance. If you’re under 30%, your note or targeting needs work. - Spam or block rates. Authoredup tries to warn you, but don’t ignore the signs.
What not to obsess over: - Click tracking, unless your CTA is a link. - Vanity metrics like “touches per contact.” Replies are what matter.
Step 6: Ruthlessly Prune and Iterate
The only way to get better is to cut what’s not working.
What to do every week: - Kill underperforming templates and sequences. - Remove contacts who never engage—don’t keep hammering the same people. - Test ONE variable at a time (subject line, timing, channel order). Otherwise, you’ll never know what moved the needle.
Pro Tip: Keep notes inside Authoredup for what you changed and why. You’ll thank yourself later.
What Works, What Doesn’t, What to Ignore
Works: - Simple, human outreach with tight targeting. - Alternating channels instead of spamming all at once. - Responding quickly and personally.
Doesn’t work: - Relying on automation to do all the work. People respond to people, not bots. - Complex, multi-branch workflows for small lists.
Ignore: - Shiny new features that don’t help you get replies. - Anyone telling you “just scale up” without fixing your basics.
Quick FAQ
Q: Will Authoredup get me more replies just by using it?
A: No tool is magic. It helps if you use it right, but your message and targeting matter more.
Q: Should I automate LinkedIn messaging?
A: Carefully. The more you automate, the more likely you’ll get flagged or ignored. Use it as a helper, not a crutch.
Q: How often should I tweak my campaigns?
A: Every week or two. If you’re not getting replies, change something.
Final Thoughts: Keep It Simple, Keep Improving
Multichannel outreach isn’t rocket science, but it’s easy to make it harder than it needs to be. Pick a couple of channels, get your lists and messages right, and use Authoredup to take the grunt work out of tracking and follow-ups. Don’t fall for “just add more steps”—focus on what actually gets replies. Start simple, pay attention, and keep tweaking. That’s how you win.