How to manage multi channel outreach campaigns in Bricks

If you’re running sales, recruiting, or marketing outreach and juggling a mess of emails, LinkedIn messages, and maybe even SMS, you know how fast things get out of hand. This guide is for anyone who’s sick of spreadsheets and wants a clear, grounded approach to managing multi-channel outreach in Bricks—without losing their mind or inbox.

Let’s walk through exactly how to plan, launch, and manage campaigns in Bricks, what works (and doesn’t), and how to avoid the usual traps.

1. Get Your Foundations Right

Before you fire off a single message, get clear on two things:

  • Your target audience: Who are you actually trying to reach? More detail up front means less wasted effort later.
  • Your channels: Bricks lets you use email, LinkedIn, SMS, calls, and more. Don’t use every channel just because you can—pick the ones that fit your audience and message.

Pro tip: If you’re just starting, stick with two channels. More channels = more complexity (and more ways to annoy people).

What Bricks Actually Does (and Doesn’t)

Bricks is a campaign orchestration tool. It can sequence, schedule, and track outreach across multiple platforms, but it’s not a magic solution. It won’t fix a bad message or make people care. It does help you avoid copy-pasting and lets you see real engagement data in one place.

2. Organize Your Contacts (Don’t Skip This)

Garbage in, garbage out. Before building a campaign, clean and segment your data.

  • Import your lists. Bricks accepts CSVs, integrations with CRMs, and manual entry.
  • Tag and segment. You can tag contacts by industry, persona, or campaign. Use this. It makes targeting and reporting much easier.
  • Check for duplicates. Bricks has basic deduplication, but don’t trust it blindly. Do a spot check.

Honest take: If your contacts are a mess, you’ll spend more time fighting fires than running campaigns. Put in the work upfront.

3. Build a Multi-Channel Campaign Step by Step

Here’s the workflow:

Step 1: Create a New Campaign

  • In Bricks, hit “New Campaign.”
  • Name it something you’ll remember (“Q2 SaaS CEOs - Email + LinkedIn” beats “Test 3”).

Step 2: Set Up Your Channels

  • Choose which channels you’ll use. Most people start with email and LinkedIn.
  • Connect your accounts (Bricks walks you through OAuth or API keys).
  • Test each channel—send a message to yourself to check formatting and deliverability.

Step 3: Write and Sequence Your Messages

  • Draft each step: Don’t recycle the same message across channels. LinkedIn messages should be shorter than emails. SMS needs to be even more concise (and less salesy).
  • Set timing: Bricks lets you space steps by minutes, hours, or days. Give people time to respond before following up.
  • Branch logic: You can set “if/then” branches (e.g., if they reply on LinkedIn, stop email follow-ups). Use this sparingly to avoid a logic maze.

What works: Short, personalized messages sent with realistic delays. Nobody likes to get bombarded everywhere at once.

Step 4: Personalize at Scale

Bricks supports custom fields (like {{first_name}}, {{company}}, etc.). Just don’t overdo it:

  • Spot check your merge tags. “Hi {{first_name}}” is fine until it turns into “Hi ,”.
  • Use fallback values where possible.

Step 5: Activate and Monitor

  • Start with a small test batch—don’t blast all contacts at once.
  • Watch deliverability and response rates. If something looks off (spike in bounces, angry replies), pause and adjust.
  • Bricks’ dashboard shows open, click, and reply rates per channel.

Ignore the vanity metrics: Opens and clicks are nice, but replies (even “not interested”) are what count.

4. Stay Sane: Managing Replies and Tasks

Multi-channel means replies can come from anywhere. Bricks helps, but you need a system:

  • Unified inbox: Bricks can pipe replies from all channels into one view. Use it, but double-check your actual email/LinkedIn in case something slips through.
  • Task assignment: Assign follow-ups to yourself or teammates inside Bricks. Don’t rely on memory.
  • Mute or remove contacts: If someone asks to be removed, do it right away. Not worth the headache.

What Bricks Is Good At

  • Keeping conversations from slipping through the cracks.
  • Logging all outreach and responses in one place.
  • Simple assignment of leads/tasks to teammates.

What Bricks Is Not Good At

  • Deep integrations with every obscure CRM or data source.
  • Spotting sarcasm or intent in replies (AI features here are mostly hype—don’t trust automated “hot lead” detection).
  • Preventing mistakes if your data is bad.

5. Reporting That Actually Matters

Here’s what to look at:

  • Reply rate by channel: This tells you where your audience actually responds. Double down on what works.
  • Conversion rate (meetings booked, deals closed): Ultimately, who cares about opens?
  • Drop-off points: See where people stop engaging. Maybe your LinkedIn message is too aggressive, or your second email is a dud.

Avoid dashboards with 15 charts. Focus on what you can act on.

Pro tip: Run a simple “what if we killed this channel” experiment every quarter. You’ll be surprised how often one channel is just noise.

6. What to Ignore (and What to Watch Out For)

Ignore:

  • Overly complex branching: The more “if/then” logic you add, the harder it is to debug.
  • Every shiny new integration: Stick with what works for your workflow. More tools = more points of failure.
  • Automated AI copywriting: It’s not there yet. Write your own first drafts.

Watch out for:

  • Channel fatigue: If people get the same message on three platforms in 24 hours, you’ll get flagged for spam.
  • Deliverability issues: Monitor bounce rates. If they jump, your domain or account may be in trouble.
  • Compliance: Especially with SMS or cold outreach, make sure you’re following the rules (GDPR, CAN-SPAM, etc.). Bricks won’t bail you out if you break the law.

7. When to Scale (and When to Stop)

  • Scale up only when your test batch works. If you’re not getting replies, blasting 10x more won’t help.
  • Don’t keep dead campaigns running. If a channel isn’t working after a few cycles, kill it and move on.

Keep It Simple, Iterate, and Don’t Overthink

Managing multi-channel outreach in Bricks can make your life easier—if you keep it simple. Start with clean data, short sequences, and one or two channels. Watch what works. Ignore the hype, skip the unnecessary features, and don’t be afraid to shut something down if it’s not moving the needle. Outreach is about conversations, not dashboards. The rest is just noise.