If you’re tired of flipping between SEO audits and your traffic stats, you’re not alone. Connecting Woorank’s SEO data directly into Google Analytics sounds like the holy grail: everything in one spot, insights you can actually act on, and less time lost to spreadsheet hell.
But here’s the truth—there’s no magical “integrate” button. If you want to get these tools talking, you’ll need to roll up your sleeves. This guide walks you through exactly how to combine Woorank’s site audits and SEO insights with your Google Analytics dashboard, what’s actually useful (and what’s not), and how to avoid wasting time on integrations you’ll never check again.
If you’re a marketer, SEO, or just someone who wants to understand why your site’s traffic is doing what it’s doing, this one’s for you.
Why bother integrating Woorank and Google Analytics?
Let’s get this out of the way: Woorank and Google Analytics do very different things.
- Woorank gives you SEO-focused audits: technical issues, on-page SEO, mobile-friendliness, backlinks, etc.
- Google Analytics tracks what people do on your site: pageviews, sessions, bounce rates, conversions.
Together, they can tell you not just what’s happening on your site, but why—and what to fix first.
But: There’s no native, one-click integration. You’ll need to get creative to actually blend the data.
Step 1: Decide What Insights You Actually Need
Before you dive into APIs and dashboards, stop and ask: What exactly do you want to see?
Here are a few smart ways to combine the two:
- Correlate technical SEO errors with high-bounce or low-converting pages.
- Track if fixing SEO issues (identified in Woorank) actually leads to better traffic or engagement.
- Spot pages with lots of traffic but poor SEO scores—your “low-hanging fruit.”
Don’t try to jam every Woorank metric into Analytics. Focus on what’ll actually help you make decisions.
Step 2: Export Woorank Data
Woorank lets you export most reports as CSV or PDF. For integration, you want the CSV.
How to do it: 1. Log into Woorank. 2. Run a site review or open an existing project. 3. Use the “Download” or “Export” option (usually top-right) and choose CSV. 4. Save the file somewhere you’ll actually remember.
Pro tip: Make sure your export includes page-level data (URLs, issues per page). That’s what you’ll match against Google Analytics.
Step 3: Get Your Google Analytics Data (Export It)
You can’t combine data if you don’t have it in the same place. Here’s how to get what you need:
- Open Google Analytics (GA4 or Universal—process is similar).
- Go to Behavior > Site Content > All Pages (or GA4: Reports > Engagement > Pages and screens).
- Set your desired date range.
- Export as CSV.
You want columns like: Page URL, Pageviews, Bounce Rate, Conversions, etc.
Step 4: Combine the Data (The Real Work)
You’ve got two CSVs: Woorank’s SEO insights, and Google Analytics’ user behavior. Now you need to join them up.
Option 1: Old-School Spreadsheet Merge
If you’re handy with Excel or Google Sheets, this works fine for most folks.
- Open both CSVs in one spreadsheet.
- VLOOKUP (or
XLOOKUP) on the URL field to pull Woorank metrics into your GA data, or vice versa. - Clean your URLs! Woorank and Analytics sometimes format URLs differently (e.g., trailing slashes, “www”, URL parameters). Make sure you’re matching like with like.
What to look for:
- Pages with lots of traffic but bad SEO scores—quick wins.
- Important pages with technical errors that might hurt engagement.
Downsides:
- Manual labor, especially if you’re doing this regularly.
- Easy to mess up the merge if URLs don’t match exactly.
Option 2: Use a Data Visualization Tool (Like Google Data Studio)
If you want something more visual (and automated), Google Data Studio (now Looker Studio) can help.
- Upload both CSVs as data sources.
- Join data sources using the URL field.
- Build dashboards that show, for example, traffic vs. SEO issues by page.
Caveats: - More setup time. - Still needs you to keep uploading CSVs (unless you automate it).
Option 3: Automate with APIs (If You’re Ambitious)
Both Woorank and Google Analytics have APIs. If you’re technical (or have a dev handy), you can automate:
- Pulling Woorank data via their API.
- Pulling Google Analytics data via GA API.
- Combining them in a database or custom dashboard.
Reality check:
- This takes time and coding chops.
- Unless you’re doing this at scale or for lots of sites, it’s probably overkill.
Step 5: Build Reports That Actually Matter
Now that you have blended data, avoid the “kitchen sink” trap. Don’t build a dashboard with 50 metrics. Focus on what’ll actually move the needle.
Ideas for useful reports:
-
SEO Issues vs. Engagement:
Does fixing broken links, slow pages, or missing meta data improve bounce rates or conversions? -
Top Pages with SEO Problems:
Your most-visited pages with unresolved SEO issues. These are your highest-impact fixes. -
Quick Wins:
Pages that already rank and get traffic, but have one or two easy-to-fix SEO problems.
Ignore:
- Vanity metrics (like Woorank’s “Overall Score” by itself—it’s a blend, not a diagnosis).
- Obscure technical errors on pages nobody visits.
Step 6: Track Changes Over Time (But Keep It Simple)
The real value comes from tracking improvements. Did fixing a batch of SEO issues actually boost engagement or traffic?
How to do it: - Save your blended report each month. - Note which fixes you made, and when. - Watch for real changes in user behavior (not just SEO scores).
Don’t:
Get obsessed with micro-movements. SEO and traffic take time to shift. Look for trends, not day-to-day blips.
What Works—and What’s a Waste of Time
What Works
- Combining page-level SEO issues with real user data: This shows you where to focus.
- Spotting patterns: Are technical issues tanking engagement?
- Prioritizing fixes: Don’t guess—let the data tell you.
What Doesn’t
- One-size-fits-all dashboards: If it tries to show everything, you’ll ignore it.
- Blindly trusting “SEO scores”: Dig into the why and where, not just the number.
- Automating before you need to: Start manual, automate only if you’re repeating the process often.
Final Thoughts: Iterate, Don’t Overthink It
Nobody needs another dashboard they won’t actually check. Start simple: blend the data, look for obvious wins, fix what matters, and see if things improve. If you find yourself doing this more than once, then think about automating or building fancier reports.
Remember: the best insights are the ones you’ll actually use. Keep it simple, focus on action, and update your approach as you learn what works for your site.