How to integrate Superhuman with your CRM for seamless workflow

If you live out of your inbox and your CRM, you know the pain: deals live in one place, conversations in another. Double entry, missed follow-ups, and bouncing between tabs—it's not exactly seamless. If you use Superhuman for email, you probably want its speed and shortcuts to work with your CRM, not against it.

This guide is for people who want to bridge the gap between Superhuman and their CRM (think Salesforce, HubSpot, Pipedrive, or something similar). I’ll show you what’s possible, what’s hype, and how to actually make your workflow smoother—without duct-taping together a brittle mess.

Why Bother Integrating Superhuman with Your CRM?

Let’s be honest: Superhuman is great at email, but it’s not a CRM. Your CRM is great at tracking deals, but most of them are clunky when it comes to email. If you can connect the two, you get:

  • Less copying and pasting between tools
  • Fewer missed follow-ups
  • A single source of truth for customer conversations
  • More time working, less time clicking around

But here’s the catch: Superhuman doesn’t have native CRM integrations or a fancy plugin marketplace. So, you’ll need to get a bit creative.

Step 1: Decide What “Integration” Really Means for You

Before you dive in, get clear on what you actually need. Not everyone needs a two-way sync. Ask yourself:

  • Do you just want to push important emails into your CRM?
  • Do you want emails automatically logged to CRM contacts?
  • Do you need to create or update deals/leads from your inbox?
  • Or do you just want to avoid switching tabs all day?

Pro tip: Start simple. Overcomplicating things leads to breakage (and rage).

Step 2: Check Your CRM’s Native Email Tools

Most big CRMs (Salesforce, HubSpot, Pipedrive, etc.) offer browser extensions or email plugins. These are usually built for Gmail or Outlook—not Superhuman. But since Superhuman sits on top of Gmail, some basic tools can still work.

What to try:

  • HubSpot Sales Extension: Works in Chrome and can log emails sent from Gmail—even if you use Superhuman. Sometimes.
  • Salesforce Chrome Extension: Limited, but might log emails based on your Gmail account.
  • Pipedrive Smart BCC: Lets you BCC a special address to log emails to your CRM.

Watch out for:
- Extensions that only work in the Gmail web UI (not Superhuman) - Features that break if you use Superhuman’s send shortcuts - Tracking pixels that don’t load (if you care about open/click tracking)

Bottom line:
Test these tools in your actual workflow. Don’t trust the marketing copy—sometimes “works with Gmail” really means “works with Gmail’s website, not Superhuman.”

Step 3: Use BCC Email Logging (The Old Reliable)

If your CRM offers a “Smart BCC” address (most do), you can log emails by BCC’ing that address. Here’s how:

  1. Find your CRM’s unique BCC address.
  2. In HubSpot: Settings → Objects → Activities → Email Logging
  3. In Salesforce: Setup → Email → My Email to Salesforce

  4. In Pipedrive: Tools and apps → Email sync → Smart BCC

  5. Add the BCC address to outgoing emails in Superhuman.

  6. When composing, hit Cmd+B (Mac) or Ctrl+B (Windows) to add BCC.

  7. Paste in your logging address.

  8. (Optional) Create a contact in Gmail for your BCC address.

  9. Makes it easier to add with autocomplete.

Pros: - Reliable, works in any email client - No browser extensions needed

Cons: - Manual—easy to forget - Doesn’t sync inbound emails (unless you forward them) - Cluttered email threads if you overuse it

Pro tip:
If you’re a heavy user, set up Gmail filters to auto-BCC the CRM on outbound mail from certain labels or addresses. But beware: this can get messy fast.

Step 4: Automate with Zapier (or Similar Tools)

If you want something smarter (but not too janky), Zapier can bridge the gap. Think of it as glue for the internet—it can watch your Gmail (and thus Superhuman) for new emails and send info to your CRM.

How to set it up:

  1. Create a new Zap:
  2. Trigger: New email in Gmail (from a label, sender, or search)

  3. Action: Create/update contact or deal in your CRM

  4. Use Gmail labels to control what gets synced.

  5. Example: Apply a “Log to CRM” label in Superhuman, and Zapier takes care of the rest.

  6. Map fields carefully.

  7. Don’t try to sync everything—just what matters (contact info, subject, body, etc.).

Pros: - Automates the boring stuff - No browser plugins (so nothing to break)

Cons: - Zapier isn’t free (and gets pricey at scale) - Can’t log every nuance of a conversation - You’ll need to maintain your Zaps as workflows change

What to ignore:
Don’t try to build a full-featured “sync all emails, tasks, and contacts both ways” monster. You’ll spend more time fixing it than it saves.

Step 5: Explore Third-Party Integration Tools (with Caution)

Some tools claim to connect Superhuman to CRMs directly. Reality check: Most are just thin wrappers around Gmail APIs, with fancy branding. Still, a few are worth a look if you want more than Zapier offers:

  • Outfunnel: Focused on syncing emails and contacts from Gmail to CRMs like HubSpot, Pipedrive, and Copper. Works behind the scenes.
  • Wiza, Nylas, or Mixmax: Some offer partial solutions, but check compatibility with Superhuman. Most features target Gmail’s web UI.

What to watch for: - “Superhuman compatible” usually means “works if you use Gmail under the hood.” Features like message tracking, templates, or logging may not carry over. - Many tools want full access to your email. Know what you’re signing up for.

My take:
If you don’t mind paying and are okay with sharing data, Outfunnel is worth a test drive. But don’t expect miracles.

Step 6: Use Keyboard Shortcuts and Snippets for Quick Entry

Sometimes the best “integration” is just speeding up manual work:

  • Superhuman snippets: Set up snippets for common CRM fields (“Deal created: [deal info]”) so you can copy-paste into your CRM quickly.
  • Pinned tabs or window management: Keep your CRM and Superhuman side-by-side, and get good at tabbing between them.
  • Bulk update sessions: Batch your CRM updates once a day instead of all the time.

Pro tip:
Don’t overthink it. Sometimes, the fastest workflow is just a solid copy-paste with a good system.

Step 7: Review, Refine, and Avoid the Rabbit Hole

Integrations are never “set and forget.” After a week or two, check:

  • Are things actually easier, or did you just add steps?
  • Are important emails showing up in your CRM?
  • Did you break anything else in your workflow?

If you’re fighting the system, scale back. Manual logging beats unreliable automation every time.

What Doesn’t Work (Don’t Waste Time Here)

  • Expecting Superhuman to become a CRM: It won’t. Use it for blazing-fast email, not pipeline management.
  • Chrome extensions that only work in Gmail’s web UI: Superhuman is its own interface—most extensions won’t show up.
  • Trying to force two-way sync of everything: There’s no magic bullet. Even if you cobble something together, it’ll break on the next update.

Summary: Keep It Simple, Iterate Often

Superhuman and your CRM can play nice, but don’t chase perfection. Start with BCC logging or a Zapier workflow. Add automation only where it’s actually saving you headaches. The best setup is the one you’ll actually use. If you ever find yourself in a maze of broken integrations, step back—sometimes, less really is more.

You don’t need a perfect system. You just need one that gets out of your way. Tweak it as you go, and don’t let “seamless” become a full-time job.