Cutting through the fluff: You’re here because you want your leads to flow straight from Skrapp into your CRM, without a bunch of copy-paste nonsense or losing track of who’s who. If you’re tired of “seamless integrations” that are anything but, this guide is for you. I’ll walk you through what works, what to skip, and how to avoid making a mess of your pipeline.
Why bother integrating Skrapp and your CRM?
If you’re using Skrapp to find emails and build lead lists, you already know it saves a ton of time compared to hunting for contacts by hand. But having two separate systems—one for scraping and one for managing—means you’re wrestling with spreadsheets, import errors, and the old “Did I follow up with that guy or not?” problem.
Connecting Skrapp directly to your CRM means: - Your leads show up where you actually work deals. - Less manual work, fewer mistakes. - You can set up real follow-up workflows (and stop losing leads in a Google Sheet somewhere).
But let’s be clear: There’s no magic “Sync All” button. You’ll need to pick the right method for your CRM, and sometimes you’ll have to live with a workaround or two.
Step 1: Figure out what your CRM supports
First things first: Not all CRMs play nice with Skrapp out of the box. Here’s the lay of the land:
- Direct integrations: Skrapp only has direct integrations with a handful of CRMs (think Salesforce, HubSpot, Pipedrive). Even then, the features might be basic.
- Zapier or Make (Integromat): Most folks end up using a connector tool—Zapier or Make—to bridge Skrapp and their CRM. These work well but can hit limits or cost more.
- CSV Import/Export: The old-school method. Download your Skrapp leads as a CSV and import them into your CRM. Not fancy, but it works.
Pro tip: Before you start, check your CRM’s documentation for how it handles imports and API connections. Some CRMs (like Salesforce) are picky about field mapping.
Step 2: Decide on your integration path
Let’s run through the main options, and when each actually makes sense.
Option 1: Use Skrapp’s Built-in Integrations (If Available)
If your CRM is supported, great—this is the least painful way. Here’s what usually works:
- You connect your CRM account inside Skrapp.
- When you build a lead list, you can push those leads straight to your CRM.
- You might be able to set up field mapping (matching Skrapp’s data to your CRM’s fields).
What’s good: Fast, no ongoing fees, less breakable than third-party tools.
What’s not: Features can be basic. You may not get all the custom fields you want. Sometimes only contacts (not companies or notes) sync over.
How to do it: 1. Log in to your Skrapp account. 2. Go to “Integrations” in the dashboard. 3. Pick your CRM and follow the connect prompts (this usually means logging in to your CRM and authorizing Skrapp). 4. Set up your field mapping (if available)—double-check that emails, names, and company data are going to the right spots. 5. Test with a small lead list before you dump in hundreds of contacts.
Heads up: If your CRM isn’t listed, skip to Option 2.
Option 2: Use Zapier or Make (Integromat)
This is the Swiss Army knife approach. Both Zapier and Make act as bridges between Skrapp and most major CRMs—even if there’s no official integration.
What’s good: Works with tons of CRMs. You can get fancy with automation (add tags, trigger follow-up emails, etc).
What’s not: More moving parts means more things can break. Both Zapier and Make have free plans, but you’ll hit limits fast if you process a lot of leads. Also, Skrapp’s Zapier triggers are sometimes limited (usually “New Lead in List”).
How to do it: 1. Sign up for a Zapier or Make account. 2. In Skrapp, set up Zapier integration (in “Integrations” or “API”). 3. In Zapier, create a “Zap”: - Trigger: Skrapp — “New Lead in List.” - Action: Your CRM — “Create Contact/Lead.” 4. Map Skrapp fields to your CRM’s fields (email, name, company, etc). 5. Test with a dummy lead. Make sure it shows up right in your CRM. 6. Turn the Zap on. Done.
Pro tip: If you want to add leads to specific campaigns or assign them to a rep, add a step in your Zap to set that field.
What to watch: - Zapier can lag if you’re on a free or low-tier plan. - If Skrapp updates their API or Zapier changes their pricing, your workflow might break. Keep an eye out.
Option 3: Manual CSV Import/Export
If you’re allergic to SaaS fees or just want full control, the classic CSV method still works. It’s manual, but it gets the job done.
What’s good: Works with any CRM. You control what goes where.
What’s not: No automation. Easy to mess up imports if field names don’t match. You have to remember to do it.
How to do it: 1. In Skrapp, export your lead list as a CSV. 2. Open the CSV and double-check the columns. Rename headers if your CRM wants specific names (like “First Name” instead of “Name”). 3. Log in to your CRM and use its import tool. Usually, you’ll find this under “Contacts” or “Leads.” 4. Map columns from your CSV to the CRM’s fields. 5. Run a test import with just a few rows. Check for errors or duplicates. 6. If all’s good, import the full list.
Pro tip: Keep a backup of your original CSV. If something gets mangled, you’ll be glad you did.
Step 3: Set up field mapping (Don’t skip this)
No matter how you integrate, mapping Skrapp’s fields to your CRM’s fields is where things often go sideways. If you get this wrong, your data’s a mess.
- Make sure emails, names, companies, and phone numbers line up.
- Watch out for extras: Skrapp sometimes adds fields your CRM doesn’t recognize (like “industry” or “LinkedIn URL”). Decide if you want to keep these, skip them, or use custom fields.
- If your CRM uses tags or lead sources, set these up to mark leads that came from Skrapp.
What to ignore: If your CRM doesn’t use every data point from Skrapp, that’s fine. Don’t stress about “completeness”—use what you actually need.
Step 4: Test with a small batch (Trust me—don’t skip this)
The worst thing you can do is dump 500 leads into your CRM and realize the emails went into the phone number field. Always, always test with a handful of leads first.
- Import or sync 2-5 leads.
- Check how they show up in your CRM: Are names right? Are emails where they should be? Anything missing?
- Run a test workflow if you use automation (like auto-assigning leads or sending a welcome email).
Pro tip: If you use duplicate checking in your CRM, see how it handles Skrapp data. You don’t want to create 10 versions of the same person.
Step 5: Automate (But Don’t Overdo It)
Once you know things work, you can set up ongoing automations (if you want). Here’s what’s worth doing:
- If you use direct integration or Zapier: Set up automatic syncs when new leads are added to a Skrapp list.
- If you use CSV: Set a calendar reminder to export/import every week (or whatever fits your workflow).
What not to do: Don’t set up so many triggers and automations that you lose track of what’s happening. If you can’t explain your workflow to a teammate in one sentence, it’s probably too complicated.
Step 6: Monitor and clean up
Integrations break. APIs change. People enter junk data. Check your CRM every so often:
- Are leads still syncing?
- Is the data accurate?
- Are there duplicates piling up?
Set aside time monthly to clean up and check that everything’s still working. Nobody likes a CRM full of garbage.
Common headaches (and how to avoid them)
- Duplicates: Skrapp might pull the same lead twice. Enable duplicate checking in your CRM.
- Partial data: Sometimes Skrapp can’t find every field. That’s normal—don’t obsess over it.
- Field mismatches: Double-check mapping. If your CRM needs “work email,” make sure that’s what Skrapp is sending.
- API limits: If you’re using Zapier/Make, watch out for free tier limitations. You might need to upgrade if you’re syncing a lot.
Final thoughts: Keep it simple and tweak as you go
Don’t chase “perfect” integration on day one. Get the basics working—leads show up in your CRM, data’s clean, you can follow up. That’s 90% of the value. After that, you can refine things (add automation, custom fields, whatever you actually need).
If something breaks or your workflow gets too complex, dial it back. The goal is to make your life easier, not create a new headache. Stay skeptical of any tool or integration that promises to “revolutionize” your sales process overnight.
Stick to what works, and tweak as you grow. Good luck!