How to integrate Reapit with third party marketing platforms easily

Let’s be honest: integrating Reapit with your favorite marketing platforms can feel more like pulling teeth than hitting “sync.” You want your leads, contacts, and property info flowing smoothly—no more copy-paste, no more missed opportunities. This guide is for anyone who’s tired of wrestling with CSVs and wants real automation. Whether you’re in marketing, IT, or just the “techie one” at your agency, you’ll find practical steps here, minus the fluff.

This isn’t a pitch for magic all-in-one tools or vague “API-powered synergy.” I’ll walk you through the real ways teams are connecting Reapit with Mailchimp, HubSpot, ActivePipe, and more—what works, what breaks, and how to keep it all running without losing a weekend.

Before You Start: What You Need to Know

Integrating Reapit with third-party marketing tools isn’t as simple as flipping a switch. Here’s what you’ll need:

  • A Reapit account with admin access (or someone who will give you API credentials)
  • Access to your marketing platform (Mailchimp, HubSpot, etc.)
  • Some patience—especially for the first setup
  • A clear idea of what you want to sync (contacts, leads, properties, etc.)

Pro tip: Write down your “must-haves” before you start. Syncing everything “just in case” is a recipe for chaos.

Step 1: Get Familiar with Reapit’s Options

Reapit offers a few ways to connect with outside platforms:

  • The Reapit Foundations Platform – This is their app marketplace and API ecosystem. If you want real automation, you’ll likely use this.
  • Built-in integrations – Some marketing tools have pre-made connectors for Reapit, but results are mixed.
  • Manual exports/imports – Old-school, but sometimes the only option if you’re stuck.

Here’s the honest take: unless your marketing tool is on the Foundations Marketplace, plan to use the API or a middleware tool like Zapier (with caveats).

Step 2: Decide How You’ll Connect

You’ve basically got three choices:

1. Native Integrations (When They Exist)

  • How it works: Some platforms like ActivePipe or BriefYourMarket say they “integrate with Reapit.” Usually, this means they’ve built a connector for you.
  • Pros: Easiest setup, often supported by both vendors.
  • Cons: Limited customization. If you want to sync custom fields or logic, you’re out of luck.
  • Worth it? If your marketing tool is on Reapit’s marketplace, start here. Otherwise, skip ahead.

2. Middleware Tools (Zapier, Make, etc.)

  • How it works: Use a third-party tool to connect Reapit’s API with your marketing platform.
  • Pros: Flexible, can automate almost anything if the APIs play nice.
  • Cons: Reapit isn’t natively supported on Zapier as of mid-2024, so you’ll need to use webhooks and custom API calls. Not for the faint of heart. Also, you’ll likely hit API rate limits if you try to sync everything at once.
  • Worth it? Good for tech-savvy teams or when you have a developer handy.

3. Custom API Integration

  • How it works: Write your own scripts or apps to pull from Reapit’s API and push to your marketing platform’s API.
  • Pros: Total control. You decide what syncs and when.
  • Cons: You’ll need a developer. Maintenance is on you. Testing is critical—bad scripts can spam your marketing tool or leak data.
  • Worth it? Only if you have unique needs or lots of volume.

Step 3: Get Your API Credentials from Reapit

Assuming you’re not using a plug-and-play integration, you’ll need API credentials. Here’s what to do:

  1. Login to Reapit Foundations Developer Portal.
  2. Register your application. Even if it’s just for internal use, you need to create an “app” to get credentials.
  3. Save your client ID and secret. You’ll need these for any API calls.
  4. Set up required permissions. Make sure your app has access to the right datasets (contacts, properties, etc.).

If you get stuck, Reapit’s documentation is decent, but don’t be afraid to email their support. Sometimes permissions aren’t obvious.

Step 4: Map Your Data

Before you connect anything, map out:

  • Which Reapit fields you want to sync (e.g., contact name, email, property status)
  • Where they’ll land in your marketing platform (e.g., Mailchimp list fields, HubSpot properties)

Why bother? Every platform uses its own naming and formats. If you don’t map fields, you’ll end up with mismatched data or empty columns.

Example mapping:

| Reapit Field | Mailchimp Field | |-----------------|-------------------| | Contact Name | Full Name | | Email Address | Email | | Mobile Number | Phone | | Property Status | Tag or Segment |

Keep it simple to start. You can always add more fields later once the basics work.

Step 5: Build (or Configure) Your Integration

If You’re Using a Native Integration

  • Just follow the vendor instructions. Usually, you’ll connect your Reapit account, choose which data to sync, and set a schedule.
  • Test with a small contact list first. Some “integrations” are really just glorified CSV importers.

If You’re Using Middleware (Zapier, Make, etc.)

  • Set up a webhook in your middleware tool.
  • Authenticate to Reapit’s API using your credentials.
  • Create a workflow that pulls in new or updated data from Reapit and pushes it to your marketing tool.
  • Handle errors and duplicates. Always test with a handful of contacts first.

Pro tip: Watch your API limits. Reapit isn’t built for bulk syncing thousands of records every hour. Start with daily or hourly syncs, not real-time.

If You’re Going Custom

  • Write a script (Node.js, Python, whatever you like) to fetch data from Reapit’s API.
  • Transform the data to match your marketing platform’s needs.
  • Push data to your marketing tool’s API.
  • Log everything. You’ll want a record of what’s synced and any errors.

What to ignore: Don’t try to sync every field or every status. Start with basic contact info and add complexity later.

Step 6: Test, Test, Test

Don’t trust any integration until you’ve tested it:

  • Start with one or two records.
  • Check for duplicates, missing data, or formatting issues.
  • Make sure unsubscribed contacts aren’t accidentally added back (a classic mistake).
  • If something breaks, fix your mapping or add error handling.

It’s easier to fix a small mess than a big one.

Step 7: Set Up Ongoing Sync and Maintenance

A good integration isn’t “set and forget.” Here’s what to do:

  • Automate syncs (daily or hourly is usually fine)
  • Set up error alerts (email notifications or logs)
  • Review sync logs once a week, at least at first
  • Schedule a quarterly review—platform APIs change, and something will break eventually

Pro tip: Document what you did. Even a Google Doc with steps and credentials (stored securely) can save a lot of pain if you get hit by a bus—or just go on holiday.

What Works, What Doesn’t, and What to Ignore

What works:

  • Simple, well-mapped syncs (contacts and leads only)
  • Using built-in integrations—if they cover your needs
  • Starting small and building up

What doesn’t:

  • Trying to sync everything, all the time
  • Ignoring error handling and logging
  • Relying on unsupported middleware tools and hoping they “just work”

What to ignore:

  • Hype about “seamless” or “real-time” integrations—unless you have a dev team, keep it simple
  • Overly complex workflows—start with basics and add features as needed

Wrapping Up: Keep It Simple, Iterate Often

Integrating Reapit with your marketing stack shouldn’t turn into a second job. Focus on syncing what matters, automate the basics, and don’t be afraid to leave “nice-to-have” features for round two. Once you’ve got a simple, reliable sync running, you can build from there. If you hit a wall, ask for help—or just go back to exporting CSVs until you’re ready to try again. No shame in that.