If you’ve ever tried to keep your CRM up to date with fresh, accurate data, you know it’s a pain. Manual work is tedious. Buying lists gets you junk. And most “automation” tools leave you with broken links and half-filled fields. If you want to pull real person and company data into your CRM—without losing your mind—this guide is for you.
I’ll walk you through connecting Proxycurl with your CRM, so you can keep records fresh without endless imports, bad data, or clunky add-ons. We’ll cover the practical steps, flag the real-world gotchas, and skip the sales pitch.
What Is Proxycurl, and Why Bother Integrating It?
Quick recap: Proxycurl is an API that lets you look up people and company info from public web sources, especially LinkedIn. It’s useful if you want to enrich your CRM with job titles, company details, emails, and more—without scraping or violating terms of service.
Why would you want to integrate it with your CRM? Because:
- Your sales team wastes time hunting down info that should already be there.
- Outdated or incomplete records kill your outreach.
- Manually uploading CSVs gets old, fast.
If you’re fine with stale data or clicking around LinkedIn all day, this isn’t for you. But if you want to automate data updates and get real value from your CRM, keep reading.
Step 1: Get Your Proxycurl API Credentials
Before you start, you’ll need an API key from Proxycurl. This is what lets your scripts or tools access their data.
How to get it: - Sign up for a Proxycurl account. - Go to your dashboard. - Find your API key (usually under “API” or “Integrations”).
Pro tip: Don’t share this key or put it in public code. Treat it like a password.
Step 2: Decide How You’ll Connect Proxycurl to Your CRM
How you integrate Proxycurl depends on your CRM and your technical comfort level. Here are your main options:
Option A: Use Built-In Zapier or No-Code Tools (Easy, but Limited)
Some CRMs (like HubSpot, Salesforce, Pipedrive) connect to Zapier or similar tools. Zapier doesn’t have a built-in Proxycurl connector, but you can use its “Webhooks by Zapier” feature.
- Pros: No coding. Good for basic needs.
- Cons: Limited customization. Can get expensive at scale. Some CRMs restrict what data you can update.
Option B: Write a Custom Script (Python, JavaScript, etc.)
If you’re comfortable with basic scripting, you can write a script to:
- Pull records from your CRM (using its API).
- Query Proxycurl for new data.
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Push updates back to your CRM.
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Pros: Full control. Handles complex logic.
- Cons: You need to set up hosting and error handling. Maintenance is on you.
Option C: Use a Third-Party Integration Tool
Platforms like Make (formerly Integromat), Tray.io, or n8n can orchestrate API calls with more flexibility than Zapier.
- Pros: More customization, often visual.
- Cons: Learning curve. Still not as powerful as code for complex needs.
Honest take: If you just want to enrich new leads as they come in, Zapier is fine. If you need regular, bulk updates or custom mapping, go with a script or a more advanced tool.
Step 3: Map Out What Data You Want to Sync
Don’t just slurp in every field Proxycurl gives you. More data isn’t always better—it’s more mess.
Decide: - Which CRM objects need enrichment? (Contacts, companies, leads, etc.) - Which Proxycurl fields do you care about? (Job title, company name, email, location, LinkedIn URL?) - How will you match records? (By email? LinkedIn URL? Name + company?)
Pro tip: Start simple. Add more fields only if your team actually uses them.
Step 4: Set Up the Data Flow
Here’s how a typical integration works:
- Trigger: Something happens in your CRM (e.g., new lead added, or a scheduled job runs nightly).
- Fetch Existing Data: Pull the relevant record(s) from your CRM.
- Query Proxycurl: Call the appropriate Proxycurl endpoint(s) with your search criteria.
- Process Results: Map Proxycurl fields to your CRM fields. Handle missing or duplicate data.
- Update CRM: Push the enriched data back into your CRM.
Let’s break that down for each method.
A. With Zapier (Webhooks)
- Use a “New Record” or “Updated Record” trigger from your CRM.
- Add a “Webhooks by Zapier” action to call Proxycurl’s API.
- Parse the response using Zapier’s built-in tools.
- Update your CRM record with the new info.
Heads-up: Zapier’s free plan is limited. If you’re doing this a lot, costs can climb quickly.
B. With a Custom Script (Python Example)
Here’s a simplified flow:
python import requests
PROXYCURL_API_KEY = 'your_key' CRM_API_TOKEN = 'your_crm_token'
def get_crm_contacts(): # Replace with your CRM's API call return [{'email': 'john@acme.com', 'id': 123}]
def enrich_contact(contact): url = 'https://nubela.co/proxycurl/api/v2/linkedin' params = {'use_cache': 'if-present', 'email': contact['email']} headers = {'Authorization': f'Bearer {PROXYCURL_API_KEY}'} response = requests.get(url, params=params, headers=headers) if response.status_code == 200: return response.json() return None
def update_crm_contact(contact_id, enriched_data): # Replace with your CRM's API call to update a contact pass
for contact in get_crm_contacts(): enriched = enrich_contact(contact) if enriched: update_crm_contact(contact['id'], enriched)
You’ll need to: - Replace the CRM API calls with your CRM’s docs. - Handle errors, rate limits, and missing data. - Run this script on a schedule (cron job, serverless, etc.).
C. With Make or n8n
- Build a workflow with your CRM’s connector, HTTP request modules, and mapping steps.
- These tools are drag-and-drop, but you’ll still need to read Proxycurl’s API docs.
Watch out for: Mapping mismatches and handling empty results. Test with sample data before automating.
Step 5: Handle Sync Frequency and Error Cases
Don’t hammer Proxycurl with constant requests—you’ll burn through your quota and possibly get blocked.
Best practices: - Only enrich new or changed records. - Batch updates if possible (e.g., nightly). - Log errors and retries. Don’t silently fail.
What to ignore: Trying to update every record, every day. It’s overkill, wastes API credits, and can annoy your team with too many changes.
Step 6: Test Carefully—Then Roll Out
- Run your integration on a few sample records.
- Double-check your mappings (job titles in the right place, no empty fields overwriting good data).
- Ask your team if the updates are actually useful.
Pro tip: Set up logging or email alerts for failed updates. You’ll thank yourself later.
Real-World Gotchas and Workarounds
Here’s the stuff the marketing pages won’t tell you:
- Data isn’t always perfect. Proxycurl pulls from public sources. Expect the occasional mismatch or missing info.
- Rate limits are real. Proxycurl and most CRMs have daily or per-minute limits. Plan accordingly.
- Names are messy. Matching by email is safest. Name + company can get you false positives.
- Privacy matters. Don’t pull in or display sensitive info your contacts didn’t expect. Know your compliance rules.
Wrapping Up: Keep It Simple, Iterate as You Go
Connecting Proxycurl to your CRM can absolutely save hours and give your team better data. But don’t try to build a spaceship on day one. Start with one field, one trigger, and make sure it works. Expand from there. The simpler your integration, the less it’ll break—and the happier you’ll be.
And if it all sounds like too much? Sometimes, updating a few high-value records by hand beats a fancy automation that never quite works right. Use the tech when it actually saves you time.