If you spend your day hunting down leads, copying data between apps, and wishing for just a bit more automation, this one’s for you. Integrating Kaspr with HubSpot sounds like another “must-do” on a crowded to-do list, but if you set it up right, it can actually make your sales process less painful. Here’s how to do it, what to watch out for, and why you shouldn’t believe every “seamless integration” promise.
What Is Kaspr, and Why Bother Integrating?
First things first: if you’re not already familiar, Kaspr is a tool that scrapes contact details (think emails, phone numbers, LinkedIn profiles) to help you build lists fast. Sales and recruiting folks love it because it cuts down on the grunt work of finding direct contact info.
HubSpot, on the other hand, is where you probably manage those leads, track emails, and (hopefully) don’t lose deals because someone forgot to follow up.
So, why bother connecting Kaspr to HubSpot? It comes down to cutting out copying and pasting. If you’re serious about saving time and keeping your CRM clean, getting these two to talk to each other is worth it.
Step 1: Get Your Accounts Ready
Before you start, you’ll need: - A Kaspr account (paid plans unlock more features, but the basics work for testing) - A HubSpot account (Sales or CRM, not just Marketing) - The Kaspr Chrome Extension (pretty much required for LinkedIn scraping)
Pro tip: Don’t try to do this on your lunch break. Give yourself an hour to poke around so you’re not rushed.
Step 2: Install and Set Up the Kaspr Chrome Extension
Kaspr does most of its work via a Chrome extension that plugs into LinkedIn. Here’s how to set it up:
- Head to the Chrome Web Store and search for “Kaspr.”
- Install the extension, then log in with your Kaspr credentials.
- Once it’s running, you’ll see a new Kaspr icon on LinkedIn profiles—this is where the magic happens.
Heads up: If your company has strict browser policies, you might need IT to approve the extension.
Step 3: Connect Kaspr to HubSpot
Kaspr has a built-in integration for HubSpot, but it’s not always obvious where to find it. Here’s the process:
- Open the Kaspr dashboard (not just the extension).
- Go to the “Integrations” section—usually in the sidebar or settings menu.
- Find HubSpot and click “Connect.”
- You’ll be prompted to log in to your HubSpot account and grant permissions. (Yes, you have to do this. No, there’s no shortcut.)
- Pick which HubSpot account or portal you want to sync if you have more than one.
What’s actually happening here: You’re authorizing Kaspr to create or update contacts in your HubSpot database. It won’t import your whole CRM—just the leads you pull from Kaspr.
Step 4: Test the Integration with a Real Contact
Don’t trust that everything’s working until you see it for yourself. Here’s a safe way to check:
- Go to LinkedIn and find a dummy profile (or your own, if you don’t mind a test contact in HubSpot).
- Click the Kaspr icon to pull up their contact info.
- Look for the “Add to CRM” or “Export to HubSpot” button—sometimes it’s a little hidden.
- Hit export. Wait a minute or two, then check HubSpot for that new contact.
If it shows up, congrats—you’re connected.
If it doesn’t work: - Check that you’re using the same email for both tools (not always required, but sometimes things get picky). - Make sure you actually granted all the permissions Kaspr asked for. - Try logging out and back in on both platforms (yes, the classic fix).
Step 5: Customize What Gets Synced (If You Care About Clean Data)
By default, Kaspr dumps most of the info it finds straight into HubSpot—sometimes more than you want. Here’s what you can control:
- Contact fields: Choose whether you want just emails and phone numbers, or if you also want job titles, LinkedIn URLs, etc.
- Duplicates: Kaspr tries to avoid creating duplicates, but it’s not perfect. If you already have a contact in HubSpot, double-check how merges are handled.
- Tags and properties: You can sometimes map Kaspr data to specific HubSpot properties. This is worth the extra five minutes if your CRM is a mess.
Pro tip: Less is more. Only sync the data you’ll actually use. Otherwise, you’ll just end up with a bloated CRM full of half-baked info.
Step 6: Use Automation (But Don’t Overdo It)
Once your integration is running, you might be tempted to automate everything—adding contacts, sending welcome emails, triggering sequences. Go slow.
- Start small: Maybe just auto-create contacts in HubSpot from Kaspr, and get notified to review them.
- Check for errors: Sometimes Kaspr pulls in old or incorrect info, especially if someone hasn’t updated their LinkedIn in years.
- Review before outreach: Don’t blast out emails to every scraped contact; you’ll get flagged for spam and burn through your list fast.
What to ignore: - Don’t believe every “AI-powered enrichment” promise. Sometimes the data’s just not there, or it’s out of date. - Skip any workflow that automatically adds every contact to a sequence—you’ll regret it.
Step 7: Train Your Team (or Yourself) to Use the Workflow
Integrations only help if people know how to use them. A few tips:
- Make a quick cheat sheet or Loom video showing the process.
- Set expectations for what data should be exported and when.
- Remind folks to double-check before hitting “Export”—bad data in means bad data out.
What Works, What Doesn’t, and What to Watch Out For
What works well: - Saving time on manual entry (obviously). - Getting direct contact info into HubSpot quickly. - Using Kaspr for targeted prospecting, not just bulk scraping.
What’s overrated: - Claims of “seamless” data enrichment—expect to do some cleanup. - Full automation. Most sales processes still need a human touch.
What to ignore: - Any feature that promises to “replace your SDRs” or “automate all outreach.” If that ever works, we’re all out of jobs.
Troubleshooting Common Issues
- Contacts not syncing: Reconnect the integration, and double-check permissions.
- Duplicate contacts: Set up deduplication rules in HubSpot, and don’t export the same lead twice.
- Missing data: Sometimes Kaspr just can’t find a phone number or email (not magic, just scraping public info).
If you hit a wall, Kaspr support is responsive enough, but their docs can be thin. Sometimes, old-fashioned trial and error is the fastest way.
Keep It Simple (and Don’t Overthink It)
Kaspr and HubSpot can save you serious time if you set up the basics and don’t try to automate every single step. Start with getting the integration working, test it with a few real leads, and only then think about fancy workflows or automation.
The best setup is one you’ll actually use—and that doesn’t break the moment someone updates their password. Iterate, review your results, and keep your CRM as clean as possible. Less busywork, more actual selling. That’s the whole point.