If you’re in B2B marketing or sales and tired of patching together influencer data with your CRM, you’re not alone. Chasing lists, wrangling CSVs, and plugging holes with manual workarounds is a pain. This guide is for you if you want a straightforward, no-gloss method to actually connect Influencers Club to your CRM—so your team can stop copying and pasting and start actually using influencer data to drive results.
No magic bullets. No hand-waving. Just real steps, honest caveats, and a few shortcuts you’ll wish you knew sooner.
Why bother integrating Influencers Club with your CRM?
Let’s get this out of the way: integration only matters if it saves you time or prevents mistakes. Here’s what actually improves when you wire Influencers Club into your CRM:
- Influencer data is usable where you work: No more juggling two tabs or risking mistakes with copy-paste.
- You can see your outreach history and notes in one place: No more “Did we already reach out to this person?” moments.
- It’s easier to track ROI: You can match influencer campaigns to sales or leads, if your CRM is set up right.
On the flip side, if your team isn’t using influencer data for actual B2B campaigns—or if you’re only pulling a list once a year—this integration is probably overkill. Don’t automate busywork.
Step 1: Figure out what you actually need (before you start wiring things up)
Before you start connecting anything, ask:
- Which CRM are you using? (HubSpot, Salesforce, Pipedrive, etc.)
- What data do you need from Influencers Club? (Just contact info? Social handles? Engagement stats?)
- How often does the data need to sync? (Real-time, daily, or just on demand?)
- Who’s actually going to use these contacts in the CRM? (Sales? Marketing? Both? No one?)
Pro tip: Most integration headaches come from unclear goals. If you only need a one-time list import, don’t bother with an automated sync. If you’re running monthly campaigns, automation is worth it.
Step 2: Get API access and the right plan
Here’s the honest bit: Influencers Club doesn’t hand out API access on every plan. Double-check your subscription or talk to their support. You’ll need:
- API key or credentials from Influencers Club
- Admin access to your CRM (so you can add integrations)
- Permission to create or update contacts/leads in your CRM
If you’re stuck behind a paywall or need to upgrade, sort that now. There’s no shortcut here.
Step 3: Pick your integration method
You’ve got three real options:
Option 1: Built-in integrations
Check if Influencers Club has a direct “Connect to CRM” button for your platform. As of writing, built-in integrations are limited—maybe a Zapier connector or a basic HubSpot/Salesforce app.
Pros: Easiest to set up.
Cons: Usually only covers basic fields, limited customization.
Option 2: Use a middleware tool (Zapier, Make, Tray.io)
If there’s no direct integration, see if you can use a connector tool like Zapier.
- Influencers Club may show up in Zapier as a supported app, or you might use the “Webhooks” or “API” options.
- Your CRM is almost certainly in Zapier’s library.
Pros: Faster than building from scratch, good for non-developers.
Cons: Can get expensive for high volume, sometimes flaky with complex data.
Option 3: Custom API integration
If you want full control—or have a developer handy—use Influencers Club’s API docs and your CRM’s API to build exactly what you want.
Pros: Total flexibility, supports custom fields and advanced logic.
Cons: Takes time, needs developer help, you’ll have to maintain it.
Honest take: Start with Zapier or similar if you’re not technical. Go custom only if you hit a wall.
Step 4: Map your data fields (don’t skip this)
This is where most integrations get messy. Influencers Club spits out a bunch of data—some of it useful, some of it clutter. Your CRM has its own field names and required formats.
Take the time to:
- Decide which Influencers Club fields you actually need in your CRM (e.g., name, email, company, social handles, audience size).
- Rename or map fields so they make sense for your team. Don’t just dump in 20 columns and walk away.
- Set defaults or rules for missing data (e.g., if the influencer’s email is missing, skip them).
- Decide what happens with duplicates (overwrite, skip, or create a note?).
Pro tip: Set up a test sync with 2-3 records first. Don’t dump 5,000 contacts into your CRM and hope for the best.
Step 5: Build and test the integration
If you’re using Zapier or a similar tool:
- Set up the trigger: Choose the Influencers Club event (like “New Influencer Found” or “Export complete”).
- Map the data: Connect each field from Influencers Club to the matching CRM field.
- Test the workflow: Run a test to see if the data lands where it should.
- Handle errors: Set up notifications if something fails (email, Slack, whatever works for you).
If you’re building custom:
- Use Influencers Club’s API docs to pull the data you want (usually via a REST API).
- Use your CRM’s API docs to create or update contacts.
- Write error handling and logging—trust me, something will break eventually.
- Test with dummy data before going live.
Pro tip: Always use a sandbox or test environment in your CRM for the first run. Cleaning up 1000 junk contacts is a nightmare.
Step 6: Roll it out and train your team
Don’t just flip the switch and walk away. Tell your team:
- Which new fields are now in the CRM, and where to find influencer info
- How to spot duplicates or errors (and who to tell if something’s broken)
- What to do with influencer records now that they’re in the CRM (outreach, tagging, notes, etc.)
If no one uses the new fields, or they’re not sure what they’re for, your integration won’t stick.
Step 7: Monitor, tweak, and don’t be afraid to turn it off
Automations drift. APIs change. People use fields in ways you didn’t expect.
- Check weekly (at first) that data is coming in as expected.
- Ask your team if the integration is actually helping, or just adding clutter.
- Adjust mappings, rules, or frequency as you go.
- Don’t be afraid to pause or turn off the integration if it’s not adding value. Automation should save time, not just look fancy on a report.
What to ignore
- Don’t overcomplicate it with every possible field. Stick to the data you’ll actually use.
- Don’t sync thousands of records you’ll never contact. Quality over quantity.
- Don’t believe any “one-click integration” hype. Even if there’s a button, you’ll need to test and tweak.
Common pitfalls and how to dodge them
- Importing dirty data: Influencers Club’s lists are only as accurate as their sources. Always spot-check before importing.
- Duplicate contacts: CRMs love to create duplicate entries. Set up deduplication rules early.
- Not updating existing records: Make sure the integration can update existing contacts, not just create new ones.
- Ignoring compliance: If you’re importing personal data, make sure you’re not breaking GDPR or other privacy laws.
Wrapping up: Keep it simple, stay flexible
Connecting Influencers Club to your CRM can save you a ton of time—if you’re clear about what you need and don’t try to automate everything at once. Start small, test with a few records, and get real feedback from your team. If it’s not actually making your workflow easier, tweak it or pull the plug.
Remember: the goal is to make influencer data actually useful, not just to say you “integrated” something. Keep it simple and don’t be afraid to iterate.