If you’re drowning in leads and wrestling with two or more tools to keep track of them, this guide’s for you. Maybe you use Enlyft for company insights and HubSpot for CRM, but the “integration” is a spreadsheet and a prayer. Let’s fix that. Here’s how to actually connect Enlyft and HubSpot so you can stop copying and pasting—and start spending your energy on leads who matter.
Why bother integrating Enlyft and HubSpot?
Let’s be clear: Not every integration is worth the hassle. But if you’re researching this, you probably want to:
- Find and qualify leads in Enlyft and get them into HubSpot, fast.
- Cut out manual data entry (and all the errors that come with it).
- Keep your sales and marketing teams on the same page—automatically.
If that sounds like you, read on. If you’re just looking for a simple list of companies, skip the integration and stick with exports. But if you want smooth handoffs and accurate data, let’s dive in.
Step 1: Get the right access (and set expectations)
Before you start clicking around, make sure you have:
- An active Enlyft account (with lead export capability—check your plan).
- Admin or integration rights in your HubSpot account.
- Permission to install apps or set up integrations in both platforms.
Pro tip: Double-check what your Enlyft subscription actually includes. Some features—like native integrations—are only in certain tiers. If you’re not sure, ask your Enlyft support rep before wasting time.
Step 2: Check for a native integration (don’t waste time on custom work yet)
Enlyft has offered a HubSpot integration, but it’s not always included by default, and it sometimes changes with product updates. Here’s what to do:
- Log into Enlyft.
- Look for an “Integrations” or “Connected Apps” section in the settings.
- Search for HubSpot. If you see it, read the fine print—does it say “Available” or “Contact Support to Enable”?
If you see a native integration: - Follow the prompts to connect your HubSpot account. You’ll probably need to authenticate with your HubSpot login. - Choose which fields from Enlyft should sync to which fields in HubSpot. Map these carefully—this is where most data messes happen.
If you don’t see a native integration: - Don’t panic. You can use a middleware tool (like Zapier, Make, or Tray.io) or go the CSV import route. More on that below.
Honest take: Native integrations are usually the least painful, but they can also be buggy or limited in what they sync. If you hit weird issues, you’re not alone—sometimes support can help, sometimes you’ll just have to work around it.
Step 3: Decide what data to sync (don’t just sync everything)
Be picky. Dumping every possible field from Enlyft into HubSpot creates clutter and confusion. Here’s what actually matters for lead management:
- Company name
- Contact info (email, phone, LinkedIn)
- Firmographics (industry, size, location)
- Enlyft tags or scores (if you use them for prioritization)
- Notes or custom attributes that your sales team will actually use
Map these to the right objects in HubSpot (Companies, Contacts, or custom properties). Resist the urge to “just sync it all.” More fields means more ways for things to break.
Pro tip: Do a dry run with just a handful of leads. Check how they look in HubSpot before syncing hundreds more.
Step 4: Set up the integration (native, middleware, or manual)
4.1 Native Integration
If you’re lucky and have access:
- Go through the Enlyft setup wizard for HubSpot.
- Authenticate your HubSpot account when prompted.
- Map your chosen fields (see Step 3).
- Choose sync direction: One-way (Enlyft → HubSpot) is safest. Two-way sync sounds cool but can cause data loops—only use it if you really know what you’re doing.
- Test with a few records.
4.2 Middleware Tools (Zapier, Make, etc.)
If there’s no native integration, use a connector tool. Here’s a basic flow using Zapier:
- Set up a Zapier account (free for small jobs, paid for bulk).
- Create a Zap:
- Trigger: New lead/company in Enlyft (if Enlyft isn’t in Zapier, you may have to use Enlyft’s webhook or rely on scheduled CSV exports).
- Action: Create or update a Company or Contact in HubSpot.
- Map only the fields you need.
- Test it. Seriously, run a few real leads through—don’t just trust the preview.
What’s not great: These tools can introduce delays, occasional sync failures, and unexpected field mapping quirks. If you want total reliability, you may need to check logs or set up error alerts.
4.3 Manual Import (Old School, but Bulletproof)
If all else fails—or you just need to do this once in a while:
- Export leads from Enlyft as a CSV.
- Clean up your CSV: Remove duplicates, empty rows, and unnecessary columns.
- Import into HubSpot: Use HubSpot’s import wizard (Contacts or Companies).
- Map columns carefully. HubSpot will try to auto-match, but don’t just click “Next” blindly.
- Spot-check your imported data.
Honest take: This is slow, but you’re in control. If your team only needs an occasional update, there’s no shame in the manual route.
Step 5: Automate what matters (and ignore what doesn’t)
Automation is great until it backfires. Here’s what’s actually useful to automate:
- New leads from Enlyft flow straight into HubSpot (with key data attached).
- Assign leads to sales reps based on territory, industry, or other firmographics.
- Trigger follow-ups or nurture sequences in HubSpot for new leads.
What’s usually NOT worth automating:
- Every possible field sync. (Leads to messy data.)
- Two-way syncing fields you don’t actually use. (Causes confusion.)
- Overly complex workflows—keep it simple until you really need more.
Step 6: Test, train, and sanity-check
Take half an hour to:
- Run a test batch of leads all the way through—Enlyft to HubSpot.
- Confirm that critical info (company name, contact, tags) landed in the right place.
- Ask a sales rep (or yourself) to try working a synced lead. Any confusion? Fix it now, not later.
Pro tip: Document your setup. Even a quick Google Doc with screenshots is worth it. You’ll thank yourself when something breaks.
Step 7: Maintain and improve (don’t set it and forget it)
Integrations drift. APIs change, field names get updated, quotas get hit. Every month or so:
- Spot-check a few recent leads. Any missing data?
- Check your middleware logs (if you use Zapier/Make).
- Ask the team if anything looks weird in HubSpot.
- Update your field mapping if Enlyft or HubSpot adds new features you want.
What works, what doesn’t, and what to ignore
What works
- Native integrations (when available and well-supported).
- Minimal, focused field mapping.
- Regular testing and spot checks.
What doesn’t
- Blindly syncing every field.
- Relying on automation without oversight.
- Assuming “set it and forget it” is realistic.
What to ignore
- Overly complex, “AI-powered” enrichment—stick to the data your team actually needs.
- Heavy customization unless you have a real business case.
Wrapping up: Keep it simple, stay honest
You don’t need a PhD in integrations to get value here. Start small—sync just the leads and fields you care about. Watch how it works, tweak as needed, and don’t be afraid to stick with the manual route if that’s what fits your workflow. The real win is cutting down on busywork, not chasing shiny tools. Iterate, keep it simple, and you’ll spend more time talking to real leads—and less time fighting with your tech stack.