If you’re booking demos but most of your outreach lands with a thud, you’re not alone. Most sales emails sound like they were written by robots for other robots. The result? Prospects ignore you, demo rates stall, and you start wondering if it’s all just a numbers game.
But it’s not. Customizing your pitch to each prospect still works—when you do it right. This guide is for anyone tired of guessing what will get a reply, and looking for a practical way to make pitches feel less generic. We’ll dig into how to use Humantic to tailor your outreach so people actually want to book with you.
Why Customization Matters (and What to Skip)
You already know personalization helps. But there’s a difference between “I see you went to Ohio State” and actually saying something that makes a prospect think, “Yeah, this person gets me.”
What works: - Speaking your prospect’s language—literally and figuratively - Addressing their real pain points, not just your features - Adapting your approach to how they like to buy
What doesn’t: - Dropping in a random LinkedIn post or college mascot to “build rapport” - Overloading your message with irrelevant details - Copy-pasting the same pitch with a few swapped words
Sure, you could try to profile everyone yourself. But let’s be honest: that takes forever, and you’ll still miss stuff. This is where a tool like Humantic comes in.
Step 1: Get Set Up with Humantic
First, a quick reality check: Humantic is not magic. It’s an AI tool that analyzes people’s digital footprints (think LinkedIn, public bios) to suggest their personality type. You get insights into how they prefer to communicate and make decisions.
To get started: - Sign up for a Humantic account and connect it to your CRM (Salesforce, HubSpot, Outreach, etc.), if possible. - Install the browser extension. This lets you pull up Humantic’s insights on any LinkedIn profile with one click. - Make sure you’re clear on what you’re selling and who your best-fit prospects are—Humantic helps with messaging, not targeting.
Pro tip: Don’t obsess over the accuracy of every personality read. Use it as a starting point for better messaging, not an excuse to overthink.
Step 2: Scan Your Prospect’s Personality Profile
Now, before you fire off your next pitch, look up your prospect in Humantic. You’ll see a summary of their personality type (based on DISC, OCEAN, or similar models) and practical advice, like:
- How direct they like communication
- Whether they prefer details or big-picture thinking
- If they’re risk-averse or open to new ideas
You’ll also get dos and don’ts for messaging. For example: - “Be concise and to the point” for Dominant/Direct types - “Share case studies and data” for Analytical/Conscientious types - “Make it personal and build rapport” for Social/Influencer types
What to ignore: Don’t try to become an amateur psychologist. Use the main suggestions, and move on.
Step 3: Rewrite Your Pitch for the Person, Not the Persona
Here’s the real work: take your standard demo pitch and tweak it using what you’ve learned. This shouldn’t mean a total rewrite every time. Focus on:
- Subject line: Mirror the tone your prospect prefers (e.g., direct vs. friendly).
- Opening line: Cut the fluff. Get to the point or build rapport, depending on their style.
- Main pitch: Emphasize what matters most to them. Analytical types want numbers; creative types want vision.
- Call to action: Make it easy. Assertive types like clear asks (“Let’s book 15 minutes this week?”); others might prefer a softer nudge.
Example:
- For a straight-shooter:
Subject: Quick question about your [team/product]
Hi [Name], I’ll keep this short. I noticed your team’s rolling out [initiative]. We help companies like yours cut onboarding time by 30%. Worth a 15-min call?
- For a more social type:
Subject: Loved your post on [topic]
Hey [Name], Really appreciated your take on [topic]. I work with teams looking to make onboarding smoother—happy to share a couple stories if you’re interested!
Pro tip: Save templates for each main personality type, but personalize the details. Don’t overdo it—if your message starts to sound fake, dial it back.
Step 4: Test, Track, and Iterate
No tool is going to triple your response rates overnight. But you should see more replies and booked demos if you consistently personalize this way.
- Track your open, reply, and booking rates by pitch style.
- See which types you connect with best—and where you fall flat.
- Adjust your approach: Maybe “direct and to the point” works better across the board, or maybe you need more warmth for certain industries.
What to ignore: Don’t get bogged down in micro-optimizing every email. Focus on the big shifts. If you’re seeing better results, keep at it.
Step 5: Don’t Forget the Human Element
This is the part most people skip. Humantic is a tool, not a script. Use its insights as a guide, then trust your gut and experience.
- If you spot something unusual (prospect is super active on LinkedIn, or rarely replies to InMail), adapt accordingly.
- If you’re not sure, opt for clarity and respect over clever personalization.
- Remember: People know when you’re faking it. Be yourself, just tweak your approach to meet them halfway.
Pro tip: The best demos get booked because the prospect feels you actually listened—not because you nailed their DISC score.
What to Expect (and What Not to)
Humantic helps you get closer to what actually works: understanding people and meeting them where they are. Here’s what you can realistically expect:
- Higher reply rates, especially from folks who usually ignore boilerplate pitches
- More demos booked, because your ask feels relevant instead of random
- Less time wasted on “spray and pray” outreach
But don’t expect: - Every prospect to magically say yes—bad timing and bad fit will always exist - Personality data to be perfect—it’s a tool, not a crystal ball - Customization to replace fundamentals: relevance, timing, and actual value
Keep It Simple and Keep Going
You don’t need to write a novel for every prospect. Use Humantic to get quick insight, tweak your pitch, and move on. The best salespeople keep things simple: clear, relevant, and human.
Try it out for a few weeks. If your demos aren’t up, make a tweak. If you’re getting replies but not bookings, change your ask. Iterate and don’t overthink it—customization is a tool, not a religion.
And if you ever find yourself back to copy-pasting the same pitch to everyone? Well, at least now you know a better way.