So you want to find ecommerce stores that just launched. Maybe you’re in sales, marketing, or just a curious competitor. Whatever your reason, you’re not looking for a list of stores that’s two years out of date. You want stuff that’s fresh. And you want a process that actually works—without endless spreadsheets or wishful guessing.
That’s where Storeleads comes in. This is a tool built for tracking and analyzing ecommerce stores, and yes, it can help you spot the new kids on the block. But there’s more to it than just clicking a few filters—if you want to avoid stale data and wasted effort, you need to know what really matters in the tool and what’s just window dressing.
This is your honest, step-by-step guide. No fluff, no “growth hacking” nonsense. Just a straightforward way to find newly launched ecommerce stores, and avoid the common traps.
1. Know What “Newly Launched” Really Means
Before you get your hopes up, let’s get one thing straight: there’s no perfect, magic “launch date” for every store on the internet. Most tools—including Storeleads—estimate launch dates by looking at things like:
- When the domain was first spotted selling online
- When ecommerce tech (like Shopify, WooCommerce) was detected
- When the site started taking orders
This means the “launch date” is an educated guess, not a notarized event. Sometimes it’s off by a few weeks (or months). But for most practical purposes, Storeleads’ data is good enough—if you know how to read it.
Pro tip: If you need to know the exact day a store went live, you’ll spend more time than it’s worth. Instead, focus on finding stores that are “recently active”—that’s close enough for 99% of use cases.
2. Get Access to Storeleads (and Know What You’re Paying For)
Storeleads isn’t free. There’s a limited free version, but to really drill down into launch dates and get usable exports, you’ll need a paid plan.
Here’s what you should know:
- Free plan: Good for browsing, but you’ll hit limits fast.
- Paid plans: Unlock advanced filters (including launch date), more export options, and deeper data.
Don’t pay for the fanciest plan unless you genuinely need features like team accounts or huge exports. For most people looking for new stores, the lower-tier paid plan is plenty.
3. Use the Right Filters—Don’t Get Lost in the Noise
Once you’re in Storeleads, head to the main dashboard. The site tracks thousands of ecommerce stores, but most aren’t new. Here’s how you slice through the noise:
a) Filter by Platform
First, pick the ecommerce platform(s) you care about. Shopify, WooCommerce, Magento, BigCommerce—the usual suspects. Why? Because launch detection is more reliable for some platforms than others. Shopify’s especially good.
b) Set the Launch Date Range
This is the real trick. Look for the filter labeled “Launched Date,” “First Detected,” or similar (Storeleads sometimes tweaks the label). Set your range, for example:
- “Past 30 days” to find the freshest stores
- “Past 90 days” for a wider net
- Custom dates if you’re tracking a campaign or event
If you just want the newest-of-the-new, stick to the last 30 days. If that’s too few, expand to 90. Don’t bother going beyond a year—anything older isn’t really “new” anymore.
c) Additional Filters (If You Actually Need Them)
You can also filter by:
- Country (if you’re focused on a market)
- Category/industry (fashion, electronics, etc.)
- Estimated traffic (to weed out ghost towns)
- Tech stack (if you care about payment processors, apps, etc.)
But don’t go overboard. The more filters you add, the more likely you are to miss interesting stores. Start broad, then narrow down.
What to ignore: Storeleads sometimes surfaces “social follower count” or “store grade” filters. Don’t waste time here for new stores—these metrics take months to mean anything.
4. Review and Validate—Don’t Trust Everything Blindly
Storeleads does a pretty good job, but no database is perfect. Some “new” stores might be dormant, spammy, or duplicates. Here’s what to do:
- Spot-check a handful of results. Open 10-20 sites from your filtered list. Are they live? Do they look legitimate?
- Ignore obvious junk. If a store’s homepage is broken or full of placeholder text, skip it.
- Check for recency. Look for up-to-date products, recent blog posts, or active social links. If everything’s months old, the “launch” was probably a false alarm.
This isn’t about perfection—it’s about not wasting hours on dead leads.
5. Export and Use the Data (Without Breaking Your Workflow)
Once you have a list you like, use Storeleads’ export function. Most paid plans let you download CSVs that include:
- Store name
- URL
- Launch date (estimated)
- Location
- Platform
- Contact info (if available)
Don’t try to manage everything in Storeleads’ web UI. Move your shortlist into your CRM, a spreadsheet, or whatever you actually use to keep track.
Pro tip: If you’re doing outreach or competitor research, add your own notes. Storeleads won’t tell you the whole story—context matters.
6. A Few Words on Automation and “Growth Hacks”
You’ll see lots of talk online about scraping, bots, and “growth hacks” for lead generation. Here’s the honest truth:
- Storeleads already does most of the hard scraping for you. You don’t need to reinvent the wheel.
- Scripting your own bots to find new stores is possible, but you’ll spend days maintaining scripts and get results that aren’t much better.
- Tools that promise “real-time” new store alerts are mostly hype. Even Storeleads updates weekly (sometimes daily for some platforms), but you’re never getting truly instant data.
Focus on what actually works: filtering for recency, validating with your own eyes, and moving fast.
7. What Works, What Doesn’t, and What to Watch Out For
What works:
- Filtering by launch date on major platforms (especially Shopify)
- Combining filters (launch date + country + category) for targeted lists
- Quick manual validation of sites
What doesn’t:
- Over-filtering—if you get too granular, you’ll miss new stores
- Blindly trusting “new” tags without checking the site
- Chasing “real-time” data that doesn’t exist
What to watch out for:
- Storeleads’ database is big, but not perfect—expect some duds
- Some new stores are fly-by-night; don’t assume every launch is legit
- Export limits on lower-tier plans (read the fine print before you rely on a huge download)
Keep It Simple and Iterate
You don’t need a 20-step process or expensive consulting to find new ecommerce stores. Storeleads gives you a head start, but it’s just a tool—how you use it matters more than how fancy it is.
Start with broad filters, keep your criteria simple, check your results, and don’t get bogged down in shiny features. If you need something more advanced, tweak your process bit by bit. You’ll get better results, faster, without drowning in data or getting lost in the hype.
And remember: finding new stores is just the first step. What you do with them is what counts.