If you’re tired of chasing cold B2B leads that go nowhere, you’re not alone. Sales teams waste hours on tire-kickers, and marketers stress over vanity metrics. This guide is for anyone using Leadrebel, or thinking about it, who wants to actually find the prospects most likely to buy—without getting lost in a sea of data.
Let’s be real: Not every website visitor is a good lead, and not every “lead” flagged by software is worth your time. Here’s how to cut to the chase and find leads in Leadrebel that actually have intent—and what to ignore.
Step 1: Know What “High Intent” Actually Looks Like
Before you dig into filters and tags, get clear on what “high intent” means for your business:
- They visit high-value pages (pricing, demo, contact).
- They come back more than once, or stick around for a while.
- Their company is a good fit (industry, size, region).
- Their job title or function matches your buyer persona.
Don’t overthink it. You’re not looking for magic signals—just real buying behavior.
What doesn’t matter:
- Someone hitting your blog from a random country you don’t serve.
- Visits to your careers page (unless you’re recruiting).
- Companies outside your ideal customer profile.
Your definition may evolve, but if you chase every “lead” flagged by software, you’ll burn out fast.
Step 2: Set Up Leadrebel for Signal, Not Noise
Leadrebel’s default dashboard shows a lot. Too much, honestly. To make it useful:
a) Focus Your Filters
- Industry/Company Size: Filter out companies too small or too big for your product.
- Geography: Only show leads from regions you target.
- Page Views: Ignore visitors who bounced after one page.
- Returning Visitors: Prioritize companies who've visited more than once.
Pro tip: Don’t waste time on the “all companies” list. Go straight to filtered views.
b) Tweak Lead Scoring (If You Use It)
Leadrebel sometimes tries to auto-score leads. Take these with a grain of salt. Their algorithm is generic, so adjust the weights if you can:
- Give more points for viewing product/pricing/demo pages.
- Lower points for generic content or one-and-done visits.
If you can’t tweak scoring, create your own system in a spreadsheet—just export and get hands-on.
Step 3: Dig Into the Visitor Details
High intent leads leave clues. Click into each company profile and look for:
- Pages Visited: Did they hit your pricing, demo, or comparison pages?
- Visit Frequency: Did they come back within a few days?
- Session Duration: Did they spend a few minutes poking around, or just bounce?
- Referral Source: Did they come from a targeted campaign, or just Google something random?
If all you see is a homepage visit from a student at a university, skip it.
Red flags to ignore:
- Visits from ISPs or unknown companies (Leadrebel can’t always identify visitors—it’s not magic).
- Traffic from job boards or internal tools.
- Multiple visits from the same IP, but different “companies”—often just shared office spaces.
Step 4: Cross-Reference With LinkedIn (or Your CRM)
Leadrebel shows company names, but not people. Before you reach out, see if they have real decision-makers who match your target persona.
- Google the company: Check if they’re legit and a fit.
- Search on LinkedIn: Look for folks in the right roles.
- Check your CRM: Maybe they’re already in the pipeline.
No good contacts? Don’t force it—move on to juicier leads.
Step 5: Prioritize for Outreach (Don’t Try to Contact Everyone)
You’ll end up with a shortlist. Now, rank them:
- Hot: Multiple visits, high-value pages, right company.
- Warm: Fits profile, but less activity.
- Cold: One-off visits, or wrong fit.
Focus your outreach on the “hot” list—don’t waste energy on the rest.
Keep your outreach personal. “I saw you on our website” is creepy. Instead, reference their industry, recent news, or how your product solves a problem you know they have.
Step 6: Track What Actually Works—And Adjust
Here’s a secret: Most “high intent” signals are guesses. You’ll get it wrong sometimes.
- Track who replies, books meetings, or buys.
- Update your filters and definitions based on real results.
- Ignore “best practices” if they don’t work for you.
If you find out that people who visit your pricing page and leave never buy, stop chasing them. If a certain industry converts more, double down.
What to Ignore (and What to Be Skeptical About)
- Automated lead scoring: It’s a starting point, not gospel.
- Raw visit counts: Quality over quantity—10 good leads beat 100 random ones.
- Reverse IP lookups: Leadrebel does its best, but it’s not 100% accurate. Don’t get hung up on false positives.
- “Intent data” buzzwords: Check if it actually predicts buying—not just window shopping.
Pro Tips for B2B Teams Using Leadrebel
- Integrate with your CRM: Don’t let leads fall through the cracks. Push qualified leads straight to sales.
- Automate notifications (sparingly): Set alerts for your hottest signals, but don’t flood inboxes with junk.
- Review regularly: Spend 10 minutes a day instead of letting the list pile up.
- Test different filters: What works this quarter might change next quarter.
Wrapping Up: Keep It Simple, Iterate Often
Don’t let Leadrebel (or any tool) drown you in data. Define what “high intent” means for your team, set up smart filters, and focus on real buying signals. Ignore the rest. You’ll learn faster by doing and adjusting than by reading endless “growth hacks.”
Start small, keep it practical, and refine as you go. The best outreach starts with the right target—and a little skepticism about what the software tells you.