If you’ve ever sat through a competitor report that felt like a PowerPoint marathon, you know most execs just want the essentials: What’s changed? What matters? What should we do differently? This guide is for B2B teams who need to create sharp, useful competitor reports in Kompyte that leadership will actually read—and act on.
We’ll skip the fluff and focus on getting you from “where do I start?” to a report that’s actually helpful. If you’re tired of vague dashboards and want to build something your leadership team trusts, keep reading.
Step 1: Get Clear on What Execs Actually Want
Before you open Kompyte, pause. Most executive teams don’t need a 20-page data dump. What they do need:
- Key competitor moves: Product launches, pricing changes, partnerships—stuff that could impact your revenue or pipeline.
- Market shifts: New entrants, big industry trends, regulatory changes.
- Risks and opportunities: Where are you behind? Where can you win?
What to skip: Petty details, endless screenshots, or deep-dive analysis that doesn’t affect strategy. Unless your CMO is obsessed with competitor blog posts, don’t bother.
Pro tip: Ask your exec team what they wish they knew about competitors last quarter. Build your report around those gaps.
Step 2: Set Up Your Competitor Tracking in Kompyte
Kompyte is only as good as the inputs you give it. Set it up with focus, not FOMO.
1. Curate Your Competitor List
- Start with 3–5 primary competitors. Don’t track everyone. More noise means less signal.
- Add secondary players only if relevant. These could be up-and-comers, but only if they’re on your execs’ radar.
2. Pick Your Intel Sources
- Websites: Homepages, pricing, product, and blog sections.
- Social: LinkedIn and Twitter (ignore Facebook unless your industry really cares).
- News and PR: Only major publications or press releases.
- Review sites: G2, TrustRadius—if your buyers check these.
What to ignore: Irrelevant channels (e.g., Instagram for enterprise SaaS), or sources Kompyte can’t reliably monitor.
3. Tune Kompyte’s Alerts
- Set “must-see” alerts: For pricing or product page changes.
- Batch everything else: Avoid real-time noise—weekly digests are usually enough for exec needs.
Step 3: Gather and Filter the Right Intel
Don’t just send over everything Kompyte finds. Use its tools to filter out the junk.
1. Review and Tag Updates
- Use tags like “pricing,” “product launch,” “leadership change.”
- Archive anything irrelevant: minor blog updates, routine social posts, etc.
2. Summarize, Don’t Copy-Paste
- Write 1–2 sentence summaries for each major update. Execs don’t read screenshots—they want your take.
- Add context: “Competitor X cut their pricing by 10%. They’re targeting mid-market deals.”
3. Flag Actionable Items
- Mark anything that might require a response or discussion.
- If you’re not sure, ask: “Does this warrant a deeper dive?” Don’t assume.
What works: Short, contextual notes.
What doesn’t: Dumping in every update because you’re afraid of missing something.
Step 4: Build the Executive Report in Kompyte
Kompyte’s reporting features are solid, but they’re not magic. You still have to curate and frame the story.
1. Use the Report Builder
- Start with an “Executive Summary” section. Two bullet points per competitor is enough.
- Organize by competitor, not by channel (e.g., “Competitor A: Major moves this month…”).
2. Highlight What Matters
- Use callouts for big changes: “New product targeting our top segment.”
- Show trends, not just events. “Three new hires in AI—could signal upcoming feature set.”
3. Visuals: Use Sparingly
- Include charts or screenshots only if they clarify your point (e.g., pricing table changes).
- Don’t overload with visuals—one good chart beats five generic ones.
4. Tie to Business Impact
- For each section, add a line: “Potential impact: [short analysis].”
- Example: “Competitor B’s new integration may pull deals from us in manufacturing vertical.”
What works: Clear, minimal slides or PDFs with context.
What doesn’t: Raw data dumps, or reports that just mirror Kompyte’s feed.
Step 5: Share and Present (Don’t Just Send)
Even the best report gets lost if it lands in inbox purgatory.
1. Pick the Right Format
- PDF or a simple HTML export—don’t overcomplicate.
- If execs want slides, use Kompyte’s export to PowerPoint, but keep decks lightweight.
2. Add a TL;DR
- Top of the doc: Three bullets, max. “What’s new, why it matters, next steps.”
3. Present Live—Briefly
- Take 10 minutes in your next exec meeting to walk through highlights.
- Invite quick discussion: “Is this a risk we should act on? Or just noise?”
4. Follow Up
- Ask for feedback: Was anything missing? Too much detail? Adjust next time.
- Keep a running doc of “what we changed because of competitor intel”—this builds trust over time.
What works: Brief, focused updates with a chance for discussion.
What doesn’t: Spamming reports nobody reads or acts on.
Step 6: Keep It Simple, Iterate, and Don’t Chase Shiny Objects
- Update your process: Every quarter, review what’s actually useful. Cut what’s ignored.
- Don’t get sucked into every new Kompyte feature. Stick to what helps your execs make decisions.
- Be honest: If a competitor move isn’t relevant, say so. If you’re not sure, flag it for discussion.
Remember: The goal isn’t to impress with volume—it’s to give your leadership team just enough intel to make smarter moves, faster.
Bottom line: Start small, focus on business impact, and treat your Kompyte reports as living documents. Iterate with each cycle. If you keep it simple and keep asking “does this help us win?”, you’ll build reports that actually matter.