If you've ever handed a client a thick SEO report and watched their eyes glaze over, this is for you. Maybe you use Woorank for website audits, but the real challenge is turning all that data into something your clients (or your boss) can actually use. This guide walks you through generating SEO reports in Woorank that aren't just noise—they're actionable, clear, and worth reading.
Who’s this for? Anyone who needs to show clients or stakeholders what’s working, what’s broken, and what to do next—without wasting their time or yours.
Step 1: Start with the Right Mindset (and Settings)
Before you even run a report, get clear on what matters. Not every SEO issue is worth your client’s time, and Woorank will throw a lot at you. Your job is to cut through the noise.
Set up your project: - Add the correct domain (triple-check for staging vs. live). - Set your target country and language. - Connect Google Analytics/Search Console if you can—these integrations actually add value, not just fluff. - Ignore “competitor tracking” if you’re not actively benchmarking. It’s easy to get distracted by what everyone else is doing, but it rarely helps you fix your own site.
Pro tip:
Before you send anything, ask your client/stakeholder: What’s the one thing you wish your website did better? Their answer should shape what you focus on in your report.
Step 2: Run the Audit—But Don’t Send It Yet
Woorank’s audit tool is straightforward: plug in the website and let it rip. You’ll get a big report with scores, checklists, errors, and “to-dos.” Here’s what you need to know:
- Don’t just send the default PDF. It’s way too much and most of it isn’t actionable.
- Ignore the overall score. Clients love a big green number, but it’s usually just a mashup of different checks—not a real indicator of business results.
- Look for red flags, not just red marks. Not every “error” matters. Focus on things that actually stop the site from working or ranking.
What works:
- The “Top 5 Priorities” section is usually a good starting point.
- The crawl errors and mobile usability insights are worth flagging.
What to skip:
- Social media widgets and “bookmarking” suggestions are almost always irrelevant.
- Meta keyword suggestions—Google hasn’t used these for years.
Step 3: Pick Out Actionable Insights
This is where you earn your keep. Your report should answer three questions: 1. What’s broken or missing? 2. Why does it matter? 3. What should we do about it?
How to spot what matters: - Technical issues: Broken links, missing HTTPS, bad mobile usability—these are real problems. - Content gaps: Missing alt text is minor; missing H1s or thin content is bigger. - SEO basics: Missing titles, duplicate metas, or no sitemap? Worth fixing.
What doesn’t matter: - Slightly slow page speed (unless it’s really slow). - Minor social sharing issues. - Tiny accessibility notes, unless you’re working with a government or public org.
Example of actionable vs. noise:
| Woorank Suggests | Actionable? | Why/Why Not? | |---------------------------|-------------|--------------------------------| | “Add meta keywords” | ❌ | Google ignores these | | “Fix 404 errors” | ✅ | Hurts UX & SEO | | “Improve mobile score” | ✅ | Impacts ranking, user experience| | “Get more Twitter shares” | ❌ | Not likely to move the needle | | “Missing sitemap.xml” | ✅ | Helps search engines crawl site |
Step 4: Customize the Report for Humans
You want your client (or boss) to actually read—and act on—your report. Here’s how to make that happen:
1. Use plain English.
Cut the jargon. Replace “Your canonical tags are missing” with “Google might get confused about which page to show in search results—let’s fix that.”
2. Prioritize ruthlessly.
Top 3-5 issues, max. If you list 20 things, most will get ignored.
3. Add context, not just tasks.
For each issue, say:
- What’s the problem?
- Why does it matter?
- How do we fix it? (Link to a how-to if needed.)
4. Ignore “scores.”
Clients love a green checkmark, but it doesn’t mean much. Focus on what’s actually going to change their results.
5. Provide a simple action plan.
A checklist, a table, whatever works. Make it clear who should do what, and by when.
Sample Action Plan Table:
| Issue | Why It Matters | Fix By | Owner | |---------------------|--------------------------|-------------|---------| | Fix broken links | Hurts user trust & SEO | 2 weeks | Dev | | Add missing H1 tags | Helps Google understand | 1 week | Content | | Submit sitemap.xml | Better Google crawling | ASAP | Dev |
Step 5: Export, Polish, and Share
Woorank lets you export reports as PDFs or share live links. Here’s the honest take:
- Live links: Nice for showing recent data, but confusing if the report changes after you send it.
- PDFs: Good for “set it and forget it” sharing, but don’t just send the raw download.
How to polish: - Copy/paste the most important findings into your own template or slide deck. - Add your summary and next steps on page 1. - Place the Woorank “full findings” at the end, as an appendix. - Remove or downplay sections that are irrelevant (social bookmarks, meta keywords, etc.).
Pro tip:
Always walk them through the report live—at least the first time. A 15-minute call beats email back-and-forth every time.
Step 6: Follow Up (and Skip the Vanity Metrics)
A good SEO report is just the start. If you never revisit it, nothing changes. Here’s what to do next:
- Set a reminder to check in 30 days later—did they fix the big stuff?
- Run a fresh audit to track progress on just the items you flagged.
- Skip obsessing over “Woorank Score” improvements. Focus on whether traffic, leads, or rankings move.
What works:
Short, focused follow-ups: “We fixed X, Y, and Z—let’s see if rankings improved.”
What doesn’t:
Quarterly “look how many errors we fixed!” emails. Clients care about results, not your to-do list.
Honest Takes: What Woorank Gets Right (and Wrong)
The Good: - Easy to run audits—great for non-technical folks. - Visual, up-to-date snapshots of site health. - Integrates real Google data if you connect accounts.
The Not-So-Good: - Tries to do too much; not every suggestion is useful. - Over-indexes on “scores” that don’t matter in the real world. - Some recommendations are outdated (meta keywords, social bookmarks).
If you use it as a tool, not a crutch, it’s helpful.
Keep It Simple—And Iterate
Don’t overthink it. The best SEO reports are the ones that get read and acted on, not the ones with the most charts. Use Woorank to spot problems, then boil it down to what matters. Focus on fixes, not fluff. And don’t be afraid to change your process as you learn what actually moves the needle for your clients.
Keep it actionable, keep it short, and keep coming back to what matters most: helping real people make real improvements.