If you’ve ever stared at a pile of analytics and thought, “So what?”, you’re not alone. Go-to-market (GTM) teams are drowning in dashboards, but useful insights? That’s another story. This guide is for sales leaders, marketing folks, product managers, and anyone who wants to turn Brevitypitch analytics into actual, useful steps—not just reports you email out and forget.
Let’s get into it. Here’s how to cut through the noise and actually generate actionable go-to-market insights with Brevitypitch.
1. Start with a Real Question, Not a Data Dump
First mistake most people make: opening up their analytics tool and poking around, hoping something will jump out. That’s a fast track to spinning your wheels.
Instead, start by asking: - Where are we actually stuck in our GTM motion? - Which parts of our pitch or process feel like a black box? - Where do deals go to die?
Pro tip: Write down the question you want to answer before you open Brevitypitch. It could be as simple as, “Why are prospects dropping after the demo?” or “What messaging actually lands with our target segment?”
What to ignore
Don’t get distracted by “vanity metrics” (number of views, total time spent, etc.) unless they tie directly to your question. Impressive numbers on a dashboard don’t pay the bills.
2. Set Up Your Workspaces and Tags (Keep It Simple)
Brevitypitch lets you organize conversations, pitches, and feedback. Before you dive into analytics, spend 10 minutes tidying things up:
- Create workspaces that match your teams, products, or campaigns. Don’t overthink it—if you have to explain what a workspace means, it’s too complicated.
- Tag pitches and conversations by segment, product, rep, or stage. Again, start with what you actually care about. You can always add more tags later.
What works: Keeping tags broad at first (“Enterprise,” “MM,” “Q2 launch”) rather than getting lost in the weeds.
What to ignore: Don’t try to tag every single thing. If you’re spending more time tagging than talking to customers, you’re missing the point.
3. Dig Into Conversation Analytics—But Watch for False Positives
Now, open Brevitypitch’s analytics dashboard. Here’s where most folks get lost or wowed by shiny charts. Stay focused on your question from Step 1.
Look for: - Drop-off points in your pitch. Where do prospects tune out, start multitasking, or ask harder questions? - Objections and questions. What comes up most often? Are you seeing patterns by segment or persona? - Rep performance. Is someone consistently moving deals forward, or is there a common stall point?
Pro tip: Use the playback and transcript features to actually watch or read the moments where things go sideways. Don’t just trust the summary stats.
What’s overrated
AI-generated “sentiment” scores. They’re fun, but unless you can tie them to real outcomes (like closed deals), don’t build your strategy around them.
4. Slice the Data by What Matters (Not What’s Easy)
It’s tempting to sort everything by “top performers” or “most-viewed decks.” That rarely tells you anything useful.
Instead, filter and compare by: - Target persona: Do pitches land differently with VPs vs. ICs? - Deal stage: Are certain objections popping up late in the funnel? - Market segment: Are SMBs asking different questions than enterprise prospects?
What works: Looking for outliers and patterns—not averages. Averages hide the real story. If one rep closes deals twice as fast, figure out what they’re doing differently.
What to ignore: Graphs that just show “overall engagement” or “average talk time.” Unless you know what good looks like, these aren’t actionable.
5. Pull Out Specific, Testable Insights
Here’s where analytics become “actionable.” Don’t just say, “Objections are common.” Get specific enough to run an experiment.
Turn your findings into hypotheses like: - “Deals stall when prospects ask about integration with Salesforce. Our deck buries this info—let’s move it up.” - “Enterprise prospects want pricing clarity earlier. Let’s run two versions of the pitch and compare.” - “Rep A gets fewer technical objections. Let’s analyze how they explain our API.”
Pro tip: Write down your insight in plain English. If you can’t explain it to your team in one sentence, you’re not there yet.
What works
Insights you can actually test—not just “good to know” factoids.
6. Run a Real-World Experiment
Now, use your insight to try something different in your GTM motion.
- Change your pitch deck order.
- Answer common objections proactively.
- Coach reps on what’s working for top performers.
- Test new messaging or positioning with a specific segment.
Set a timer: Don’t run experiments forever. Two weeks is plenty for most messaging tests.
What to ignore: Don’t wait for “perfect” data. You’ll never have it. Ship the change, measure what happens, and move on.
7. Measure Outcomes That Actually Matter
After your experiment, don’t just look at surface-level stats.
Focus on: - Conversion rate changes (by segment, stage, or rep) - Deal velocity (time from first call to close) - Objection frequency (are you seeing fewer of the same issues?) - Qualitative feedback from reps and prospects (“That new slide made it clearer”)
What works: Looking at before and after—not just “did engagement go up?”
What to ignore: Any spike in activity that doesn’t translate to pipeline or revenue. More clicks don’t always mean more cash.
8. Automate What’s Useful, Ignore the Rest
Once you’ve found an insight that actually moves the needle, automate the reporting. Brevitypitch lets you set up regular reports or alerts based on your filters and tags.
- Set up alerts for key objections, deal stalls, or specific rep performance.
- Schedule reports for what your team actually uses—skip the rest.
What works: Regular, focused reporting. If nobody reads your analytics emails, you’re overcomplicating it.
What to ignore: Don’t automate every chart. Only set up reports for metrics that lead to action.
9. Rinse and Repeat—Don’t Fall for “One and Done”
The biggest mistake: assuming you’ll find The Big Insight and be done. GTM is a moving target. Competitors change, customers change, your product changes.
- Revisit your core questions every month.
- Update your tags and filters as your process evolves.
- Share findings in team meetings. Insights that don’t get shared, don’t get used.
Pro tip: Don’t be afraid to ditch metrics or dashboards that aren’t helping you anymore.
Takeaways: Keep It Simple, Ship Fast, Iterate
If there’s one thing to remember: actionable insights come from pairing focused questions with real-world experiments. Brevitypitch is a tool, not a magic wand. Don’t get stuck building dashboards nobody uses.
Start small, stay skeptical, and keep it moving. If you’re learning something new every month—and acting on it—you’re doing it right.