Looking for ecommerce leads that are actually worth your time—not just a big spreadsheet of random online stores? This guide is for sales pros, marketers, and founders who want to use Storeleads to find high-value prospects, skip the dead weight, and actually get results. If you’re tired of tools that promise the moon and deliver a list of dead Shopify stores, read on.
Why Storeleads? (And Where It Falls Short)
Storeleads is basically a giant, constantly updated database of ecommerce stores. You can filter by platform, country, category, traffic, tech stack, and a bunch of other data points. It’s not magic—just a big, well-maintained list with smart filters.
What it’s good for:
- Quickly narrowing down stores that match your ideal customer
- Finding stores that are actually active (not just abandoned domains)
- Filtering by size, tech stack, and other signals of value
What it’s not:
- A goldmine of warm leads ready to buy from you (it’s up to you to qualify further)
- Flawless—some data is out of date, and not every filter is 100% accurate
If you expect Storeleads to hand you perfect leads on a silver platter, you’ll be disappointed. But used right, it’s a great way to find high-potential stores—if you know what to look for.
Step 1: Get Clear on What “High Value” Means for You
Before you even open Storeleads, define what a high-value ecommerce lead looks like for your business. Otherwise, you’ll drown in data and end up with a bloated, useless list.
Questions to ask yourself: - What platforms do your best customers use? (Shopify, WooCommerce, Magento, etc.) - Are you after big brands, fast-growing startups, or niche boutiques? - Which countries or regions actually matter for your product? - What’s your minimum bar for store size—traffic, revenue, or employee count? - Are there certain industries or categories you serve best?
Pro tip:
Write down your top 3-5 “must-have” criteria. This will keep you focused and save you hours.
Step 2: Start With the Basics—Platform and Country Filters
Once you’re in Storeleads, start by cutting out the obvious dead ends.
Filter by Ecommerce Platform
- Most stores in Storeleads are on Shopify, but you can also filter for WooCommerce, Magento, BigCommerce, and others.
- If your product or service only works with a specific platform, tick only that box.
Filter by Country
- Want US and Canada only? Or maybe just Germany? Use the country filter to narrow things down.
- Ignore countries where you can’t legally or logistically sell.
Don’t:
Leave this blank unless you truly serve everyone—otherwise you’ll pull in thousands of irrelevant leads.
Step 3: Get Ruthless—Apply “Activity” and “Size” Filters
No point reaching out to a store that hasn’t sold anything in months.
Filter by Store Activity
- Use filters like “Active Stores Only” or “Stores Updated Recently” to weed out dormant shops.
- Traffic filters (e.g., Monthly Visits or Alexa Rank) can help, but traffic isn’t everything. Some high-ticket B2B stores get little traffic but huge sales.
Filter by Revenue or Employee Estimates
- Storeleads estimates revenue and employee size for many stores. These are ballpark figures at best, but better than nothing.
- Set a minimum (and maybe a maximum) to avoid chasing tiny hobby stores or giant enterprises you can’t realistically win.
A word of caution:
Revenue and employee data are just estimates, often based on traffic or public info. Treat them as rough guides, not gospel.
Step 4: Zero In—Industry, Category, and Tech Stack Filters
Now that you’ve got a manageable list, it’s time to get picky.
Filter by Industry or Category
- Selling a tool for pet stores? Filter by “Pet Supplies.”
- Focused on fashion, health, electronics, or another vertical? Use those categories.
Filter by Tech Stack
- Storeleads tracks apps and integrations on each store (think: payment processors, live chat, shipping tools, marketing apps).
- If your product integrates with Klaviyo, filter for stores that already use it.
- If you compete with a certain app, filter for stores using that competitor—these are prime targets for a pitch.
Pro tip:
Don’t get too granular on the first pass. If you filter for “Shopify stores in Norway using Recharge and Yotpo, selling only socks,” you’ll end up with five leads. Cast a reasonably wide net, then narrow down.
Step 5: Check for Contact Info and Social Signals
You’ve got a refined list. Now, make sure these stores are reachable—and worth your outreach.
Filter for Contact Information
- Storeleads tries to surface emails, LinkedIn profiles, and sometimes phone numbers.
- Filter for stores with available email addresses if you want to avoid wasting time on ghost stores.
Look for Social Media Activity
- Some filters pull in social followers or links to Instagram, Facebook, TikTok, etc.
- Stores with active socials are more likely to be alive, growing, and open to new tools or partnerships.
Don’t chase ghosts:
If a store has no contact info and hasn’t posted on social in a year, it’s probably not worth your time.
Step 6: Export and Prioritize—Don’t Just Download Everything
Once you’ve got a list that matches your criteria, export it—but don’t just start blasting emails.
- Sort by your top metric: revenue, traffic, or whatever matters most to you.
- If you have hundreds or thousands of leads, focus on the top 10-20% first.
- Double-check a few stores manually before launching a campaign. Sometimes, filters miss things like “store closed” messages or rebranded brands.
Pro tip:
Add a column for “why this store?” so you can personalize outreach. Even a simple “noticed you use X app” goes a long way.
What to Ignore (and What Not to Stress About)
Storeleads has a thousand filters, and it’s easy to get lost tweaking every option. Here’s what’s usually a waste of time:
- Domain age: Older doesn’t always mean better. Plenty of new stores are killing it.
- Alexa Rank: This metric is dying and not very reliable.
- Perfect email matching: Don’t expect a 100% hit rate on contact emails.
- Overly narrow filters: If you’re only pulling 10 leads, you’ve probably gone too niche.
Focus on the signals that actually matter for your business. The perfect filter doesn’t exist, and no tool replaces real research.
Final Thoughts: Keep It Simple, Iterate Often
You don’t need to master every Storeleads filter to get value. Start with your must-haves, keep your criteria simple, and refine as you go. Most of the value comes from focusing on active, relevant stores and skipping the noise.
Don’t expect one search to deliver a year’s worth of leads—plan to revisit and tweak your filters as you learn what works. And remember: a targeted, well-researched list beats a massive, generic one every time.
Happy hunting.