If you’re on a sales, revops, or SDR team and you’re using email lists, you’ve probably run into the same pain: you buy or collect a list, run it through a tool like Emailable, and get a pile of “results.” But then what? You want to reach real people, not bounce off dead ends or land in spam. This guide walks you through how to export, actually analyze, and use Emailable’s verification results to make your sales outreach less of a crapshoot.
Let’s keep it simple and practical—no buzzwords, just how to get the info you need to enable your sales team to win.
Step 1: Export Your Verification Results from Emailable
First things first: you need your data out of Emailable. There’s not much point in verifying emails if you can’t use the results. Here’s how to get them out—without wasting time.
1.1 Log In and Find Your List
- Head to Emailable and sign in.
- Go to your dashboard. You should see your most recent verified lists.
- If you don’t see your list, make sure you actually verified it (sounds obvious, but hey, it happens).
1.2 Exporting the Data
- Find the list you want and click on it.
- Look for the “Export” or “Download” option—usually a button near the top right.
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Choose your format. CSV is your best bet. It works with Excel, Google Sheets, and most CRMs.
- Pro tip: Don’t bother with XLSX unless you know you need it. CSV is simpler and less likely to break things.
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Download the file and save it somewhere you’ll remember. (Not “Downloads (9)” if you can help it.)
What to Ignore
- Don’t overthink export settings. Unless you have a weird use case, the default columns Emailable gives you are fine.
- Don’t waste time on their “analytics” dashboard unless you just want a quick glance. The real work happens in your own spreadsheet or CRM.
Step 2: Understand What the Results Actually Mean
Emailable spits out a bunch of statuses: Valid, Invalid, Accept All, Disposable, Role-based, etc. If you’re not clear on these, you’ll end up with either too many or too few leads—and waste time either way.
2.1 The Main Statuses
Here’s what matters for sales enablement (skip the noise):
- Valid: Safe to email. These should (almost always) deliver.
- Invalid: Don’t bother. High risk of bounce, can tank your deliverability.
- Accept All: The domain says “sure, we’ll take anything.” Some will work, some won’t. Riskier, but maybe worth a shot if you’re desperate for volume.
- Disposable: Temporary inboxes (think “mailinator”). Almost never worth emailing.
- Role-based: Addresses like sales@, info@. Usually get ignored or filtered, but not always useless if you’re just trying to get anyone at a company.
- Unknown: Couldn’t verify. Maybe a temporary server issue, or a weird setup.
2.2 Honesty Check: What’s Reliable?
- “Valid” is as good as it gets—but no tool is perfect. Expect a few bounces, especially with smaller inbox providers or new domains.
- “Accept All” is a gamble. Some companies use it to catch all mail, but many just let it drop silently. If you’re trying to protect your sender reputation, skip these.
- Ignore “Disposable.” Seriously.
- “Role-based” is a judgment call. If you need personal contacts, filter these out. If you just want “someone,” keep them.
Step 3: Analyze and Segment for Sales Enablement
Now you’ve got your export. Time to actually do something with it. This is where people mess up: dumping everything into the CRM, or worse, emailing the whole list and praying.
3.1 Open the Data
- Open the CSV in Excel, Google Sheets, or your favorite spreadsheet tool.
- Take a quick look at the columns. You’ll see email address, status, maybe some extras like “reason” or “suggested correction.”
3.2 Filter the Results
- Valid: Filter these first. This is your A-list for outreach.
- Accept All: Set aside. Only use if you need more volume and are willing to risk a few bounces.
- Invalid/Disposable: Delete or archive. Do not upload to your CRM.
- Role-based/Unknown: Up to you. For most sales teams, it’s smart to at least keep role-based emails in a separate tab for campaigns where a generic contact is acceptable.
Pro tip: Always keep a backup of the raw export. If you screw up your filters, you’ll want it.
3.3 Enrich (Optional, but Useful)
- If your list has just emails, consider running it through a data enrichment tool (like Clearbit or Apollo) to get names, companies, roles, etc.
- Don’t pay for enrichment on Invalid or Disposable emails. Waste of money.
3.4 Import the Good Stuff to Your CRM
- Only import the “Valid” (and maybe “Accept All”) emails. Most CRMs let you map fields—don’t overcomplicate it.
- Tag or segment your data so you know which contacts came from which source/list.
Step 4: Put the Data to Work (Without Wrecking Your Sender Reputation)
A clean list is only half the battle. If you blast everyone at once, you’ll still get flagged as spam. Here’s how to actually use your cleaned list for sales enablement:
4.1 Warm Up Your Sending
- Start with small batches (20-50 at a time) if you’re using a new domain or email tool.
- Watch bounce and spam complaint rates. If you see more than 2-3% bounces, pause and re-check your list.
- If you’re using an email automation tool (like Outreach, Apollo, or Mailshake), set daily send limits.
4.2 Personalize (At Least a Little)
- Even if all you have is an email address, use what you know—company, industry, etc.—to avoid sounding like a robot.
- If you did enrichment, use first names and job titles in your outreach. It matters.
4.3 Track What Happens
- Tag your outreach in your CRM or sequence tool so you can see what lists or sources actually produce replies.
- If a particular source or list is getting you nowhere, don’t be afraid to scrap it.
Pro tip: Don’t get greedy. Sending to “Accept All” and “Unknown” addresses in bulk is tempting, but it’s a fast way to get blocked by email providers.
Step 5: What to Skip and What to Watch Out For
Not every feature or data point from Emailable is worth your time. Here’s what you can safely ignore (and what to pay attention to):
5.1 Skip the Fluff
- Ignore vanity stats (“You increased your deliverability by X%!”). They don’t help you actually connect with prospects.
- Don’t stress about “suggested corrections” unless you see a typo you recognize (like “gmal.com”).
- You don’t need to pay for extra exports or analytics unless you’re at massive scale.
5.2 Watch for Red Flags
- Lots of “Accept All” or “Unknown” results from the same domain? That might be a company with a strict or weird email setup. Tread carefully.
- If you get a ton of “Disposable” results, your source list might be junk. Reconsider your data source.
- If bounce rates stay high even after cleaning, your outreach tool or sending domain might be the problem—not just your list.
Keep It Simple: Iterate and Improve
That’s it. Don’t get bogged down in every data point or tool feature. The basics—clean list, clear segmentation, and careful outreach—work better than any fancy workflow.
Start small, keep your process tight, and improve as you go. If something’s not working, don’t be afraid to tweak or ditch it. Sales enablement isn’t about having the shiniest tools; it’s about actually reaching real people. And that starts with a clean, usable list—no magic required.