If you’re leading an enterprise sales team, picking the right B2B go-to-market (GTM) platform is a big decision. You’ve probably heard good things about Mylighthouse—and maybe you’ve seen a bunch of other “next-gen” platforms making big promises too. The truth? No software is a silver bullet, and most platforms sound pretty similar on the surface. This guide is for sales leaders, ops folks, and anyone who actually has to make these tools work day-to-day.
Let’s break down how to compare Mylighthouse with the rest of the pack—so you can skip the buzzwords and focus on what matters.
1. Get Clear on What Your Team Actually Needs
Before you even look at demo videos or feature lists, talk to your team. What really isn’t working? Where does your current stack slow things down or cause headaches? Don’t just chase flashy dashboards or AI promises—get specific.
Checklist: - Are you struggling with lead scoring, or is it more about reps not logging activity? - Is your sales process simple or complex (multi-touch, multi-region)? - How much customization do you really need, versus what’s just “nice to have”? - What tools absolutely have to integrate (CRM, email, data enrichment, etc.)?
Pro tip: Write down your must-haves and dealbreakers. It’s easy to get distracted by “cool” features that nobody will use after week one.
2. Understand What Mylighthouse Actually Does
Mylighthouse bills itself as a GTM platform built for enterprise B2B sales teams. Usually, this means it covers things like:
- Account and contact management
- Pipeline and forecasting tools
- Sales engagement features (calls, emails, sequences)
- Analytics and reporting
- Integrations with CRMs and productivity tools
Here’s the thing: so do most of its competitors. The devil’s in the details—how well does it actually work for your workflow, your data, and your people? If you’re thinking about Mylighthouse, dig into:
- How it handles your sales process (out-of-the-box vs. real customization)
- What reporting looks like for non-technical users
- How fast you can get going (implementation, training, data migration)
- Hidden costs (add-ons, API calls, support tiers)
Don’t trust: “AI-powered” features that can’t show a clear, real-world benefit. Ask for real demos using your data.
3. Stack It Up: Compare Feature Sets (But Don’t Get Lost)
Every platform has a giant features page. Here’s how to cut through the noise:
Break Features into Three Buckets
- Critical (would switch platforms over this)
- Useful (nice to have, but not a dealbreaker)
- Fluff (demo candy—impresses execs, nobody uses it)
Questions to ask vendors: - Show me how a real rep would use this in their daily workflow. - How much can we tweak this without custom dev work? - What’s not included at your base price?
Red flag: Lots of “future roadmap” features that aren’t live yet. If it’s not shipping, it doesn’t count.
4. Dig Into Integration and Data Hygiene
If your GTM platform doesn’t play nice with Salesforce, HubSpot, or whatever system runs the rest of your business, you’re in for a world of pain. Data sync issues will kill adoption faster than any bad UI.
- Check: Does Mylighthouse offer native integrations, or do you need middleware (Zapier, custom API work)?
- Audit: Can you control what data moves in and out? Are there field mapping tools?
- Test: How does it handle duplicates, mismatches, or incomplete records?
Pro tip: Ask for a real integration demo, not just a slide. Have their support walk you through a sample sync with your test data.
5. Evaluate Usability and Adoption (Not Just Features)
A platform that “does everything” but confuses your team is worse than nothing. Too many GTM tools look slick but bury you in menus or make simple tasks harder.
- Try before you buy: Get a real trial (not just a demo) with your team’s actual workflows.
- Watch for: Slow load times, confusing navigation, or features that require a manual to use.
- Reality check: How much training is needed? Who actually supports onboarding—your team, or the vendor?
Pro tip: Shadow a rep using the tool for a day. If they’re clicking around lost, that’s your answer.
6. Ask About Support, Pricing, and The “Gotchas”
Enterprise GTM platforms love to hide surprises in the fine print. Don’t get burned.
- Support: Is live support included? What’s the SLA? Is it chatbots or real humans?
- Pricing: Is it per user, per feature, per API call? What costs extra?
- Implementation: How long does it really take to get up and running? (Not just “in ideal cases.”)
- Contract terms: Multi-year lock-ins? Early termination fees? Data export if you leave?
Red flag: If a vendor dodges these questions, that’s your answer right there.
7. Get References—But Not Just the Happy Ones
Every vendor will give you a “reference customer” who loves them. Dig deeper.
- Ask for a customer who switched away from their platform—why?
- Find folks in your network who’ve used Mylighthouse or its competitors.
- Check online communities (Reddit, LinkedIn groups) for unfiltered takes.
Pro tip: Ask about real problems—data loss, slow support, vaporware features.
8. Pilot, Measure, and Decide
Don’t roll out anything to your whole team on a promise. Run a pilot with a small group, measure what actually changes, and get honest feedback.
- Setup: Can your team get going with minimal handholding?
- Metrics: Is sales velocity, win rate, or rep activity actually improving?
- Feedback: Are reps and managers happier, or just more annoyed?
If the platform makes life easier and helps you hit numbers, great. If not, don’t be afraid to walk away.
Summary: Don’t Overthink, Just Start Small
Choosing a GTM platform like Mylighthouse is a big lift, but it’s not magic. Focus on what your team actually needs, ignore the hype, and test for yourself. Most importantly: keep things simple, start with a pilot, and don’t be afraid to change your mind if reality doesn’t match the sales pitch. The best tool is the one your team will actually use—everything else is just sales theater.