How to Evaluate Gyaan Versus Other B2B GTM Software Tools for Your Sales Team

If you’re reading this, you probably have a sales team, a budget, and a bunch of vendors promising to revolutionize how you “go to market.” Maybe your boss heard about Gyaan in a LinkedIn post. Or your team’s stuck in a tangle of half-baked workflows and you’re wondering if a new tool can really help. This guide cuts through the noise and shows you how to stack up Gyaan against the other B2B GTM (go-to-market) tools out there—so you actually get something that works, not just another SaaS bill.

1. Get Clear on What GTM Software Is Supposed to Do

Let’s start with the basics. “GTM software” is a catch-all term for tools that help B2B sales teams find prospects, manage pipelines, and close deals faster. That’s the theory. In practice, these tools can do wildly different things:

  • Some focus on prospecting (think LinkedIn scraping, email finders, intent data)
  • Others are really sales engagement platforms (sequencing, automated emails, call tracking)
  • Some combine sales intelligence with CRM-lite features
  • A few layer on analytics, forecasting, or AI “co-pilots”

Pro tip: If you don’t know what problem you’re actually trying to fix, every demo will sound impressive. Nail down your top pain points first.

2. List Out Your Real Problems (Not Just Wishlist Features)

Before you even look at Gyaan or its competitors, write down your sales team’s daily headaches. Is it:

  • Not enough good leads in the pipeline?
  • Reps wasting time on manual tasks?
  • Data scattered between spreadsheets and Slack?
  • No way to track what’s actually moving deals forward?

The trick is to solve for today’s problems, not future fantasies. Ignore the “imagine if” scenarios. What’s actually slowing you down right now?

Ignore:
- AI features you’ll never turn on
- Social selling add-ons if your team never uses LinkedIn
- Custom dashboards no one will bother to check

3. See What Gyaan Actually Does (and Doesn’t)

Time for some straight talk. Gyaan pitches itself as a B2B GTM platform, but what does it really deliver?

Typical Gyaan features:
- Centralizes sales workflows (pipeline, outreach, notes, etc.) - Integrates with common CRMs and data providers - Offers automation for repetitive tasks (follow-ups, reminders) - Some AI-powered recommendations (take these with a grain of salt) - Reporting and analytics

What Gyaan doesn’t do (as of writing):
- Replace a full-featured CRM like Salesforce - Magically fill your pipeline with high-quality leads - Eliminate the need for process discipline

Worth noting:
The “AI” features in most GTM tools—including Gyaan—are usually pretty thin. If you’re hoping for ChatGPT-level magic, you’ll be disappointed. Focus on how much grunt work the platform actually removes, not just the buzzwords.

4. Build a Shortlist of True Competitors

Gyaan isn’t the only game in town. Depending on your needs, you might want to compare:

  • Apollo.io: Strong on prospecting and enrichment, weaker on workflow.
  • Outreach or Salesloft: Best for sales engagement, less so for data or analytics.
  • HubSpot Sales: Good all-in-one for smaller teams; can get pricey as you scale.
  • Clari, Groove, or People.ai: Focus on forecasting, analytics, and pipeline visibility.
  • Custom stacks: Some teams just cobble together LinkedIn Sales Navigator, a CRM, and email tools.

Don’t:
- Waste time evaluating tools built for huge enterprise teams if you’re a 10-person shop.
- Get distracted by tools that look nice but don’t address your core pain points.

5. Make a Feature Comparison Table (But Be Ruthless)

It’s tempting to make a massive spreadsheet comparing every possible feature. Don’t. Focus on what your team will really use every week. Here’s how to do it:

  1. List your top 5-7 must-have use cases.
    Example: “Easily import contacts and launch an email sequence.”

  2. For each tool, mark:

  3. “Does this well”
  4. “Does this, but clunky”

  5. “Doesn’t do this”

  6. Ignore features that sound cool but don’t matter to your workflow.

Example table (simplified):

| Use Case | Gyaan | Apollo | Outreach | HubSpot | |-------------------------------|----------|---------|----------|---------| | Contact import | Good | Best | OK | Good | | Multi-channel sequences | OK | Weak | Best | Good | | Pipeline reporting | Good | OK | Weak | Best | | AI recommendations | Basic | Basic | None | Basic |

Pro tip:
If a vendor can’t give you a straight answer about a feature—move on.

6. Test the Workflow: “Day in the Life” Demos Beat Slide Decks

You’ll learn more from 30 minutes using a tool than hours of sales calls. Ask each vendor for a trial or a live demo where you run through real scenarios, like:

  • Adding a new lead and seeing how fast you can reach out
  • Tracking follow-ups and seeing reminders in action
  • Pulling a pipeline report (without needing a PhD in Excel)

Watch for:
- Clunky menus, too many clicks, slow load times - “Coming soon” features—assume these are vaporware until you see them live - Overly optimistic claims (“AI will write all your emails!”)

Red flag:
If your reps are confused or frustrated after 10 minutes, it won’t magically get better after rollout.

7. Check Integrations and Data Flows (This Hurts More Than You Think)

Most sales teams already have a CRM, email system, and maybe a data provider. If your GTM tool doesn’t play nice with what you already use, you’ll end up with even more scattered data.

With Gyaan:
- Check what CRMs it supports (don’t assume—ask) - Verify if it pushes and pulls data in real time (not just batch updates) - See if it breaks anything in your existing reporting

With others:
- Some tools claim “native integrations” but really mean “export to CSV” - Beware tools that only sync one way—this creates data silos

Don’t ignore:
- How hard it is to get data out if you want to switch later

8. Price Out the True Cost (Not Just the Sticker Price)

Vendors love to bury costs in onboarding, integrations, or usage limits. Before you get excited:

  • Ask about minimum seat counts, onboarding fees, and annual contracts
  • Check for “add-ons” that should really be core features
  • Factor in the time and hassle of switching (training, lost productivity, etc.)

With Gyaan and its competitors, expect pricing to be opaque until you talk to sales. Push for a real quote, not just a “starting at” number.

Pro tip:
If the vendor won’t give you clear pricing or keeps pushing you to book another call, that’s a sign.

9. Get Real About Change Management

No tool, not even Gyaan, fixes adoption problems by itself. If your team ignores CRM updates now, they’ll ignore a new platform too.

  • Ask for references from teams actually using the tool
  • Look for in-app training and support, not just PDFs and webinars
  • Get buy-in from a few frontline reps—they’ll tell you honestly if it’s usable

10. Ignore the Hype, Trust Your Gut (and Your Team’s)

Every GTM vendor claims to be “AI-powered,” “revenue-accelerating,” and “built for modern sales.” Most aren’t as magical as the pitch decks make them sound.

  • Demo the tool with your own data, not canned examples
  • Don’t assume a tool “for enterprise” is better for your smaller team (it’s often worse)
  • If something feels off or too good to be true—it probably is

Keep It Simple—And Don’t Be Afraid to Change Later

Here’s the truth: No GTM tool will fix all your problems. Most of the value comes from a tool your team actually uses, not the one with the prettiest roadmap. Pick something that solves your core pains, get your team using it, and don’t be afraid to revisit your stack in six months.

You’re not buying a forever solution—you’re just trying to make your sales team’s life easier, right now. Keep it simple, stay honest, and don’t let the hype cloud your judgment.