If you’re on the hook to pick a new go-to-market (GTM) platform for your sales team, you already know the pitch decks are full of big promises and slick screenshots. But you need signal, not noise. This guide is for sales leaders, ops folks, and anyone who actually has to use the software every day. We’ll walk through how to evaluate Gamma against the sea of other B2B GTM tools out there—and what you should really care about (and what you can safely ignore).
Step 1: Get Clear on What Your Sales Team Actually Needs
Before you deep-dive into feature checklists, take a beat. Most sales software is built for the “average” company, which means it rarely fits anyone perfectly out of the box.
- Talk to your reps and managers. What slows them down? Where do they actually spend time?
- Map core workflows. Prospecting, pipeline management, reporting—what’s working, what’s a pain?
- Avoid “just in case” shopping. Don’t get distracted by features you might need someday. Focus on solving real, current pain.
Pro tip: Write your top five “must-haves” and “dealbreakers” somewhere visible. If a tool can’t handle your non-negotiables, it’s not a contender—no matter how shiny the demo is.
Step 2: Stack Gamma and Other GTM Tools Side by Side
Now you’ve got your priorities, grab the shortlist of serious options—maybe Gamma, Salesforce, HubSpot, Outreach, Clari, or something more niche. (If you’re reading this, Gamma’s probably on your mind.)
What to compare:
- Core features: Does it cover CRM, pipeline management, forecasting, automation, integrations? Don’t just trust the feature grid—test it.
- Flexibility: Can you actually set it up the way your team works, or are you stuck with one-size-fits-all processes?
- Learning curve: Will reps use it, or will it be just another tab to ignore?
- Integration: Will it actually play nice with your existing stack, or will you be stuck with manual workarounds?
- Support and updates: Is there real help when you need it, or just a chatbot and a help doc?
What to ignore:
- Overhyped AI promises. “AI-powered” features sound cool, but most are just basic automations or dashboards with a new label.
- Oddly specific features. If it solves a problem you don’t have, move on.
Gamma: Where Does It Actually Stand Out?
Gamma pitches itself as a modern, flexible GTM platform built for sales teams that outgrew old-school CRMs. Its big claims are:
- Customizable workflows without an army of admins
- Clean, fast UI that reps don’t hate using
- Built-in analytics that don’t require a data science degree
- Simple integrations with tools you actually use
From what’s out there, Gamma’s strong on speed and flexibility for mid-sized sales teams. If you need deep enterprise features or crazy levels of customization, it’s probably not your best bet. But if you want something your team will actually adopt, it’s worth a look.
Step 3: Run Real-World Tests (Not Just Demos)
Demos are rehearsed. Real sales life is messy. Get trial access to Gamma and the other finalists. Don’t just click around—try to do actual work.
Have your team:
- Enter real deals and contacts
- Run through a week’s worth of pipeline updates
- Export and share reports
- Try to connect with your email, calendar, and whatever else you use daily
Watch for:
- Friction: Where do reps get stuck? What annoys them?
- Speed: Is it fast enough, or do you get “loading…” fatigue?
- Shortcuts: Can you automate the repetitive stuff, or does everything feel manual?
- Mobile: If your team works on the go, does the mobile version hold up?
Honest take: Most tools look great in a sales demo. But you’ll quickly see which ones your team groks, and which ones they groan at.
Step 4: Vet Pricing, Contracts, and the Real Costs
Nobody likes this part, but skipping it is how you end up with buyer’s remorse.
- Transparent pricing: Is it clear what’s included and what’s an “upgrade”?
- Minimum seats: Can you start small, or do you have to commit big?
- Implementation fees: Some vendors bury hefty onboarding costs.
- Hidden gotchas: Is there a “platform fee,” API upcharge, or mandatory training cost?
- Contract flexibility: Can you cancel or downgrade if it’s not working out?
Gamma’s pricing is advertised as “simple,” but dig in—what’s actually included? Are analytics and integrations extra? Don’t be afraid to ask for a line-item quote.
Step 5: Check References and Real-World Reviews
Case studies are cherry-picked. For a reality check:
- Ask for customer references—ideally folks with similar sales models or company size.
- Hunt for real reviews on forums (Reddit, G2, TrustRadius). Look for patterns, not one-off rants.
- Ask about support. When things break, is the vendor helpful or just polite?
Red flags:
- Lots of complaints about slow updates or surprise fees
- Teams needing tons of admin work to keep things running
- Reps quietly using spreadsheets “on the side” because the software is too clunky
Step 6: Make a Call—And Keep It Simple
You’ve done the work. Now, make the call—but don’t overthink it.
- If Gamma (or any tool) checks your must-haves, is easy for the team, and comes at a fair price, you’ve got your answer.
- Don’t get seduced by the “maybe someday” features.
- Don’t buy for theoretical future growth. Buy for how you sell now.
Pro tip: Make a note to revisit your choice in six months. Most teams outgrow their tools or discover new needs over time. That’s normal—and it’s fixable.
Wrapping Up
The best GTM software isn’t the one with the most logos or the flashiest AI. It’s the one your team actually uses, that fits your process, and doesn’t become tomorrow’s headache. Keep your evaluation honest and focused on what matters. Don’t chase buzzwords. Pick what works, give your team time to adapt, and tweak as you go. Simple wins.