Looking at Bricks or another B2B go-to-market (GTM) tool and wondering if it’s worth the hype? You’re not alone. Whether you’re in sales ops, marketing, or revops, picking the right GTM platform can feel like wading through a swamp of feature lists and bold claims.
This guide is for those who actually have to live with the tool after the flashy sales demo is over. We’ll walk through a practical, no-nonsense way to compare Bricks with other B2B GTM software, so you can cut through the noise and make a decision that won’t have you regretting it six months from now.
1. Get Clear on What You Actually Need
Before you dive into vendor comparisons, take a breath. What problem are you really trying to solve? “GTM” is a catch-all, but your needs are probably more specific.
- Are you looking to align sales and marketing data?
- Do you need better lead routing, account mapping, or pipeline visibility?
- Is this about analytics, automation, integrations, or something else?
Write your top 3 pain points on a sticky note. If a tool can’t help with those, it doesn’t matter how shiny the UI is.
Pro tip: Most teams overestimate how many features they’ll use. Focus on the 20% that’ll move the needle for your business.
2. Shortlist Tools That Actually Address Those Needs
Lots of GTM tools sound similar until you get into the weeds. Here’s how to separate the real contenders from the “nice to have” crowd.
- Start with your sticky note. Ditch any product not built to solve your top issues.
- Check real documentation, not just marketing pages. Is there clear info on how the tool does what you need?
- Look for credible customer stories. Ignore fluffy testimonials. Can you find specific case studies or customer reviews that match your industry, size, or use case?
What Bricks Does Well:
Bricks is known for letting teams build and adapt GTM workflows without heavy IT involvement. If your pain point is speed and flexibility—being able to tweak processes without waiting for a dev sprint—Bricks is worth a look.
When Bricks Might Not Fit:
If you’re at a huge enterprise with a super-rigid process or complex compliance needs, you might hit limits. Bricks is strong on agility, but isn’t always the best fit for ultra-custom, regulated workflows.
3. Dig Into Integrations—Seriously
This is where most GTM software demos gloss things over. Everyone says they “integrate with Salesforce,” but what does that mean?
- Native vs. Zapier vs. API: Does the tool have a real, maintained integration or just a workaround?
- Depth matters: Can you pull in custom fields, sync bi-directionally, or trigger automations? Or is it just basic data sync?
- Other must-haves: Think beyond CRM. Do you need connections to Slack, marketing automation, enrichment tools, or data warehouses?
Bricks’ Integration Story:
Bricks claims strong integrations with leading CRMs and data tools. In practice, users say setup is straightforward for standard use cases. Custom integrations may need more technical muscle, so ask for a demo of your exact scenario.
Watch out for:
If a vendor can’t show you a live integration with your stack, don’t take their word for it.
4. Get Honest About Usability
You don’t want a tool that’s so “powerful” nobody actually uses it. Ignore the sales rep’s magic demo and try the thing yourself.
- Is the UI clear, or will people need a week of training?
- Can non-technical users build or update workflows?
- How much time does it really take to get value?
What Works:
Bricks gets good marks for ease-of-use, especially for ops teams who want to make changes without calling IT. But, like most flexible tools, power users will get more from it. If your team is less technical, test how far you can get without help.
What to Ignore:
“AI-powered” features that sound cool but don’t solve your actual pain points. If you can’t see a real, day-to-day use for it, move on.
5. Scrutinize Pricing—And the Stuff They Don’t Advertise
Sticker price is just the start. GTM software pricing can be a maze of user tiers, add-ons, and “platform fees.”
- Ask about user-based vs. flat pricing: Will costs balloon as your team grows?
- What’s included? Some vendors charge extra for integrations, analytics, or support.
- Hidden costs: Factor in onboarding, training, and ongoing admin.
Bricks’ Approach:
Bricks tends to be more transparent than some legacy vendors, but always push for a detailed quote. Don’t assume what’s on the website is the final price.
Pro tip: If a demo feels rushed through pricing, that’s a red flag.
6. Demand Real Support and a Roadmap
When things break (and they will), does the vendor treat you like a partner or a ticket number? Check:
- Support SLAs: Is chat support available, or will you wait days for an email?
- Onboarding help: Is there a real person to guide your rollout, or just a help center?
- Roadmap transparency: Will your feedback shape the product, or are you stuck with what’s there?
Bricks’ Reputation:
Bricks is a younger player, so they tend to be responsive and open to feedback. But “move fast and break things” can mean the occasional rough edge. If stability is non-negotiable, ask for uptime stats and a few reference calls.
7. Run a Real-World Pilot (Not a “Proof of Concept”)
Don’t just let the vendor run a sandbox demo. Set up a real workflow with your data and users. Here’s how:
- Pick one or two real business processes to test.
- Use your actual CRM/data, not dummy records.
- Make sure the people who’ll use it are involved, not just IT or ops.
- Set a 2-4 week window. That’s usually enough to get a feel for friction points.
What Works:
Bricks often shines in pilot projects, since quick iterations are possible. But don’t skip documenting what worked and what didn’t—otherwise, your findings get lost in the shuffle.
8. Make the Call—But Don’t Overthink It
At the end of the day, no GTM tool is perfect. You want the one that’ll solve your biggest pain points without making your life harder.
- Did the tool solve at least two of your top three issues?
- Do you trust the vendor to support you as you grow?
- Can your team actually use it without a PhD in admin?
If the answer’s yes, that’s usually good enough. If you’re stuck between two, pick the one that’ll be easiest to swap out later.
Keep It Simple—And Iterate
The best GTM stack is the one your team actually uses. Don’t get lost in endless feature comparisons or bold claims. Start simple, test with real users, and don’t be afraid to pivot if you’re not getting results. Most of all, remember: it’s just software. It should make your business run smoother, not give you a headache.