How to enrich scraped leads with additional data using Instant Data Scraper

Looking at an Excel sheet full of scraped leads and thinking, “Now what?” You’re not alone. A list with just names and emails isn’t enough—especially if you want to actually connect, qualify, or segment your leads. This guide is for anyone who’s scraped leads (maybe using something like Instant Data Scraper), but now needs to actually make that data useful. We’ll walk through how to enrich these leads step by step, highlighting what’s worth your time and what’s just noise.

Why Enrich Your Scraped Leads?

Before jumping in, let’s be clear: scraped data is rarely perfect. Most of the time, you’re left with partial info—a name here, a generic company there, maybe an email if you’re lucky. Enrichment is about filling in those blanks, so you can:

  • Qualify leads faster (no more guessing if they’re a fit)
  • Personalize outreach (nobody responds to “Dear Sir/Madam”)
  • Segment and prioritize (because not all leads are equal)

But here’s the thing: not every enrichment step is worth it. Some extra data points sound good on paper but don’t actually help you close more deals or do your job faster. We’ll flag those as we go.

Step 1: Scrape Your Initial Leads with Instant Data Scraper

If you already have your scraped list, skip to the next step. If not, here’s a quick refresher:

  1. Install the Instant Data Scraper browser extension (it’s free and works on Chrome or Edge).
  2. Go to the website or directory with the leads you want.
  3. Click the extension icon. It auto-detects data tables (think search results, profiles, listings).
  4. Review the preview. Tweak columns if needed. Don’t just grab everything—focus on the data you’ll actually use.
  5. Download your results as a CSV.

Pro tip: Check the site’s terms of service before scraping. Some sites are fine with it, others really aren’t. And don’t expect perfect results—scrapers sometimes miss fields or mangle data.

Step 2: Clean and Prep Your Raw Lead List

Scraped data is messy. Before you enrich, get your house in order:

  • Remove duplicates: Easy in Excel/Google Sheets (“Remove duplicates” tool).
  • Standardize formats: Make sure names, phone numbers, and emails look consistent.
  • Fix obvious errors: “Jonh” instead of “John,” or “gmail.con”—that kind of thing.
  • Delete junk rows: Headers, footers, ads, or random blobs often sneak in.

Don’t overthink it. The goal is a tidy list with basic columns: Name, Company, Email, Website/URL.

Step 3: Decide What Data Is Actually Useful

This is where people get lost. You don’t need 50 columns. Focus on info that’ll help you:

  • Reach out (phone, LinkedIn, company website)
  • Qualify (job title, company size, industry, location)
  • Personalize (recent news, mutual connections—if you can get them)

Ignore fluff like “company vision statements” or “number of Twitter followers.” Unless you sell social media services, that’s just noise.

Common enrichment fields: - Job title - Company size (employee count) - Industry/sector - LinkedIn profile URL - Location (city, state, country) - Company website (if missing) - Phone number (if relevant)

Step 4: Enrich Your Data—Manual, Automated, or Hybrid?

Option 1: Manual Lookups (for Small Lists)

If you’ve got under 100 leads, sometimes old-school is best:

  • Google the company name and grab missing info from their site or LinkedIn.
  • Use LinkedIn search to find people and fill in job titles or links.
  • Copy/paste the extra fields into your spreadsheet.

Downsides: Tedious and error-prone. But it’s free, and you’ll get pretty accurate data.

Option 2: Use Enrichment Tools and APIs (for Bigger Lists)

There are a ton of tools out there promising “one-click enrichment.” Here’s the real talk:

  • Hunter.io: Good for finding/proving emails, sometimes gives company data.
  • Clearbit: Big on company and contact enrichment, but not cheap. Best for B2B.
  • Apollo.io, Lusha, Snov.io: Similar story—free tiers are limited, quality can be hit or miss.

How it works: - Upload your CSV, map columns, and let the tool fill in blanks like job title, company size, LinkedIn URL, etc. - Download the enriched list.

Watch out:
- Most tools charge per contact or per “credit.” Free plans run out fast. - Expect 70-80% match rates on a good day. Some leads won’t be found. - Don’t trust enrichment tools with sensitive data (like customer emails) unless you’ve checked their privacy policy.

Option 3: Hybrid—Automate the Boring Parts, Tweak the Rest

For most people, the sweet spot is this:

  • Use a tool (even if it’s just a free trial) to enrich what you can.
  • Spot-check or fill in gaps by hand for your most important leads.

Step 5: Add Enriched Data to Your Sheet

Once your enrichment’s done, bring everything together:

  • Match on a unique field: Usually email or company website. VLOOKUP or Google Sheets’ LOOKUP will help merge enriched data with your original list.
  • Organize columns: Keep it simple. Name, Email, Job Title, Company, LinkedIn, etc.
  • Color-code or filter: Highlight the leads with the most complete info for outreach first.

Pro tip: Save a backup before you merge, in case you need to go back.

Step 6: Sanity-Check and Remove Obvious Junk

Enrichment tools make mistakes. Always, always:

  • Spot-check a few rows: Click through a few LinkedIn URLs. Make sure “CEO” isn’t someone’s dog.
  • Look for weird outliers: 10,000-employee companies listed as “Mom’s Cupcake Shop.”
  • Test emails: Use a tool like NeverBounce or Mailtester. Bounced emails hurt deliverability.

Step 7: Use Your Enriched Leads (Don’t Let Them Collect Dust)

Now you’ve got a list that’s actually useful. What now?

  • Import into your CRM: HubSpot, Salesforce, whatever you use.
  • Personalize your outreach: Use job title, company size, or location to tailor your emails or calls.
  • Segment your campaigns: Prioritize best-fit leads (e.g., “VP Marketing at 50+ person SaaS companies”).

Don’t get so bogged down in enrichment that you never actually reach out. Good enough is often good enough.

What Works, What Doesn’t, and What to Ignore

Works well: - Scraping basic info, then enriching with LinkedIn/company data. - Using enrichment tools for company size, job title, LinkedIn URLs, and website.

Often not worth it: - Chasing super-obscure info (personal interests, every social handle). - Paying big bucks for enrichment tools if you only have a tiny list. - Expecting perfect data—scraping is always a bit messy.

Ignore: - Any tool claiming “100% accuracy” or “AI-powered magic.” There’s always some manual review needed. - Overly complex enrichment workflows. You want leads, not a new full-time job.

Keep It Simple and Iterate

Enriching scraped leads isn’t rocket science, but it can chew up your time if you let it. Start with what you’ll actually use, automate the boring stuff, and don’t chase perfection. Build a process that works for you, and tweak it as you go. The best lead list is one you’ll actually use—not just another tab in your browser.