How to enrich sales leads with direct phone numbers using Kaspr

If you’re in sales or growth, you know the drill: you’ve got a list of names and companies, but no way to actually reach anyone. Email gets ignored, generic switchboard numbers go nowhere, and LinkedIn messages pile up unread. What you really want is a direct phone number—a real line to a real person who can actually say “yes.” This is where Kaspr promises to step in. But does it actually help? And how do you use it without wasting a ton of time? Let’s walk through it, step by step, with zero fluff.

Why Direct Dials Matter (and What to Watch Out For)

Anyone who’s ever tried to break into a B2B account will tell you: getting a direct phone number is gold. It skips the gatekeepers, speeds up your outreach, and lets you have real conversations (instead of endless email chains). But a lot of tools claim to get you “direct dials” and deliver little more than recycled company switchboards or, worse, dead leads.

Here’s the truth:

  • Most data is out of date. People change jobs, numbers get reassigned, and some folks never pick up.
  • Compliance is real. You can’t just spam cell phones—laws vary, but don’t be a jerk.
  • No tool is magic. Even the best ones only get you so far. Treat phone enrichment as one tool in your kit, not a silver bullet.

With that in mind, here’s how to get the most out of Kaspr without falling for the usual traps.

Step 1: Get Set Up on Kaspr

First things first, you’ll need a Kaspr account. There’s a free plan, but if you’re serious about volume, you’ll probably outgrow it quickly. Start with the trial if you want to test the waters.

What you’ll need:

  • A Kaspr account (email sign-up, nothing wild)
  • A LinkedIn account (Kaspr leans heavily on LinkedIn data)
  • Chrome browser (for the extension—this is not optional)

Pro Tip: If your company restricts browser extensions, get IT on board early or you’ll hit a brick wall.

Step 2: Install the Kaspr Chrome Extension

This part’s quick but crucial. The Kaspr Chrome extension is where most of the action happens.

  1. Go to the Chrome Web Store, search for “Kaspr,” and add the extension.
  2. Log in with your Kaspr account.
  3. Head to LinkedIn and reload the page—you should see the Kaspr widget pop up on profiles.

Heads Up: If the widget doesn’t appear, double-check that you’re logged into both LinkedIn and Kaspr, and that the extension is enabled.

Step 3: Build Your List on LinkedIn

Kaspr works best with LinkedIn because that’s where it pulls most of its data. Here’s how you can build a target list:

  • Use LinkedIn Search and filters to find the right people (job title, company, location, etc.).
  • You can enrich leads one by one, or go after whole lists if you have Sales Navigator.
  • Click on a profile—the Kaspr widget will show you what info is available.

Pro Tip: Don’t try to enrich every single profile in a giant list. Focus on high-value targets. Credits aren’t unlimited, and mass enrichment gets expensive fast.

Step 4: Enrich Leads (Pull Direct Numbers)

Here’s where Kaspr does its thing:

  1. On a LinkedIn profile, click the Kaspr widget.
  2. If a direct phone number is available, it’ll show up. Sometimes you’ll just get an email, or nothing at all.
  3. Click “Reveal” to unlock the data (this costs a credit).
  4. Save the contact to your Kaspr list or export it.

Batch Enrichment

If you’re using LinkedIn Sales Navigator, you can select multiple profiles from a search and run Kaspr in bulk. It’ll pull whatever data it can, but:

  • Bulk enrichment eats credits like candy.
  • The hit rate (successfully finding a direct number) drops as you scale up. It’s common to see a 20-40% success rate in bulk.

What to Ignore: Don’t waste credits on profiles with no company or outdated info. Kaspr can’t work miracles with garbage data.

Step 5: Export and Use Your Data

Once you’ve enriched your leads, it’s time to actually use the info.

  • Download your contacts as a CSV from Kaspr.
  • Import into your CRM, sales engagement tool, or dialer.
  • Clean up duplicates and check for obvious errors (nobody likes calling the wrong John Smith).

Pro Tip: Test a sample of numbers before blasting out calls. Even with good tools, some numbers will be wrong or go to voicemail hell.

Step 6: Stay Out of Trouble

Direct dials are powerful, but don’t get sloppy:

  • Compliance: Always check your local laws. Cold calling cell phones can get you fined in some regions.
  • Respect privacy: If someone asks you to remove them from your list, do it.
  • Don’t spam: Quality beats quantity every time.

What Not to Do: Don’t buy lists from sketchy sources and dump them into Kaspr. You’ll burn credits and risk your account.

What Works, What Doesn’t, and What to Ignore

What Works

  • LinkedIn-focused enrichment: Kaspr is at its best when you’re working from fresh, real LinkedIn profiles.
  • Direct integrations: If you use HubSpot, Salesforce, or similar, Kaspr can push data straight in. Saves hassle.
  • Single-lead deep dives: Want a direct line for one key decision-maker? Kaspr’s hit rate is decent.

What’s Overhyped

  • Bulk data pulls: The more you scale, the more noise you’ll get. Most tools—including Kaspr—can’t magically provide 100% accurate data for huge lists.
  • Universal coverage: No tool covers every region or industry equally. US and Western Europe are usually best; elsewhere, expect more blanks.

What to Ignore

  • Shiny dashboards: Focus on the actual output (the phone numbers), not fancy charts.
  • “Unlimited” claims: Credits run out. Data sources get blocked. Always be ready to pivot.

Pro Tips for Better Results

  • Use Sales Navigator filters: The more precise your LinkedIn search, the better your hit rate.
  • Update your lists often: People move jobs constantly. Don’t sit on old data.
  • Mix methods: Combine phone, email, and social outreach for the best response rates.
  • Keep track of outcomes: Note which numbers work, which don’t, and adjust your approach over time.

Wrapping Up

Enriching sales leads with direct phone numbers isn’t magic—it’s just a smarter way to get in touch. With Kaspr, you can cut through some of the usual noise, but don’t expect perfection. Focus on quality over quantity, test before you scale, and don’t fall for hype. The best results come from keeping things simple, iterating on your process, and only using tools that actually make your life easier. Now go make some real connections.