Keeping your lead lists up to date isn’t glamorous, but it’s the difference between your sales emails getting replies or just bouncing into the void. If you’ve already got a spreadsheet of names and emails, but you want to fill in the blanks—think job titles, company details, LinkedIn URLs—this guide is for you. I’ll walk you through how to enrich your existing leads using Findthatlead, what it actually gets right, where it falls short, and how to avoid wasting your time.
Who’s this for?
Anyone with a list of leads—marketers, founders, SDRs—who want to make that list more useful without spending all day on manual research.
Why bother enriching your leads?
Let’s get this out of the way: Enrichment isn’t magic. It won’t turn a cold list into booked meetings overnight. But it does help you:
- Personalize outreach (no more “Hi [First Name]” emails)
- Fill in missing info, like job titles and company sizes
- Weed out outdated or junk leads
- Segment better for different campaigns
If you’re running into bounced emails, generic job titles, or just want to make sure you’re not emailing someone who left the company three years ago, enrichment can help.
Step 1: Get your lead list in order
Before you even log in to Findthatlead, clean up your spreadsheet. Garbage in, garbage out.
Here’s what your sheet should have at a minimum:
- Email address (absolutely required)
- Name (first and last, if possible)
- Company name or domain (if you have it)
Pro tip:
Ditch any leads with obviously bad or fake emails. Don’t waste enrichment credits on junk.
Step 2: Sign up for Findthatlead and pick your plan
If you don’t already have an account, you’ll need one. There’s a free trial, but most enrichment features require a paid plan. Be realistic about how many leads you need to process; overbuying credits is an easy way to burn cash.
- Free plan: Good for testing, but the limits are pretty tight.
- Paid plans: Start small unless you’re running big campaigns.
What’s worth paying for?
Enrichment credits go fast, so count how many leads you actually want to enrich. If you’re not sure Findthatlead is for you, try a small batch first.
Step 3: Prep your CSV for Findthatlead
Findthatlead works best with clean, well-formatted CSVs.
Checklist before you upload:
- Make sure column headers are clear (e.g., “Email,” “First Name,” “Last Name”)
- Remove extra tabs, weird formatting, or merged cells
- Only include the info you want to enrich—don’t upload extra tabs with sensitive data
What if your sheet is messy?
Take 10 minutes to fix it. Trust me, it’s worth it. Enrichment tools love to choke on messy data.
Step 4: Upload your leads and pick the enrichment features
Inside Findthatlead, head to the “Bulk” or “Enrich” section (they change the UI sometimes, but it’s usually pretty clear).
- Upload your CSV: Follow the prompts. Map your columns to what Findthatlead expects.
- Pick what you want to enrich: You can usually choose things like job title, company info, LinkedIn URL, etc.
Don’t overdo it:
Wanting every possible data point is tempting, but most outreach only needs 2-3 extra fields. More fields = more chances for outdated or flat-out wrong info.
Step 5: Run the enrichment and download your results
Start the enrichment process. It usually takes a few minutes, depending on your list size. When it’s done, you get a new CSV with extra columns filled in.
What to look out for:
- Match rates: Not every lead will come back with new info—expect some blanks.
- Accuracy: Cross-check a sample. Sometimes company names, job titles, or LinkedIn URLs can be off, especially with common names.
- Duplicates: If you see duplicate data, it’s usually a sign your original sheet had issues.
Pro tip:
Test with 20–50 leads before burning all your credits. See how accurate the data really is for your industry.
Step 6: Evaluate the results—don’t just trust, verify
This is where most people get burned. Enrichment tools are only as good as their data sources, and Findthatlead is no exception.
What usually works well:
- Company domains: Pretty solid, especially for bigger companies.
- LinkedIn URLs: Decent, but not perfect—sometimes you’ll get the wrong profile for common names.
- Job titles: Hit-or-miss. People change jobs all the time. Expect stale info.
Where things fall down:
- Small or obscure companies: Don’t expect miracles.
- Non-business emails (Gmail, Yahoo, etc.): Usually a dead end.
- Enriching with minimal info: If all you have is an email, results get sketchier.
Pro tip:
Always spot-check 10–20 leads before fully trusting the data. Especially if you’re planning highly personalized outreach.
Step 7: Put the enriched data to work (without overcomplicating things)
You’ve got your shiny new CSV with extra data. Now what?
- Import into your CRM: Map the new fields. Don’t just dump everything—pick the columns you’ll actually use.
- Segment your list: Split by job title, company size, or industry for more targeted outreach.
- Personalize your emails: Use first names, mention current companies, or reference LinkedIn profiles.
- Ditch the duds: Remove leads with outdated or missing info. Don’t waste your time.
Don’t get bogged down:
It’s easy to obsess over “perfect” data. Good enough is usually, well, good enough.
What Findthatlead does well (and what it doesn’t)
The good:
- Fast bulk enrichment—saves you hours of Googling
- UI is straightforward
- Decent for B2B leads, especially in English-speaking markets
The not-so-good:
- Data isn’t always fresh—job titles and company info go stale quickly
- Not great for small/local businesses or non-corporate emails
- Credits can get expensive if you’re enriching big lists
What you can skip:
- Don’t pay extra for advanced enrichment unless you really need every data point
- Ignore social profiles beyond LinkedIn—accuracy drops off a cliff
Final thoughts: Keep it simple and iterate
Enriching your leads with extra data will make your sales and marketing better, but it’s not a silver bullet. Clean your list, enrich just what you need, and always check the results before blasting out emails. If Findthatlead delivers what you’re looking for, great—if not, try another tool, or mix and match. Start small, learn as you go, and don’t get distracted by bells and whistles you’ll never use.