How to embed multimedia for engaging B2B presentations in Flowvella

If you’re building B2B presentations and your audience is checking email by slide three, you know something’s got to change. Text-heavy decks don’t cut it. But tossing in random videos or busy graphics isn’t “engagement”—it’s just noise. If you want to make a point that actually lands, you’ll need to use multimedia the right way. This guide shows you exactly how to do that using Flowvella, a presentation tool built for interactive, media-rich decks.

Whether you’re pitching to clients, running a product demo, or training a sales team, here’s how to embed multimedia that actually helps your B2B presentation—not just clutters it up.

Why Multimedia Matters in B2B Presentations

Let’s be honest: most B2B presentations are mind-numbing. Multimedia—videos, PDFs, audio, web embeds—can break up the monotony and make complex ideas easier to get. But it’s not magic. Used well, multimedia can:

  • Show, not just tell (think: product walkthroughs or testimonials)
  • Keep attention during dry topics
  • Make your content more memorable

Just don’t overdo it. If you embed a YouTube video for the sake of having video, people will tune out just as fast.

Before You Start: What Works (and What Doesn’t)

What works: - Short, relevant clips (a 90-second demo beats a 9-minute ramble) - PDFs or infographics for data-heavy slides - Audio clips for voice-of-customer or quick intros

What doesn’t: - Auto-playing media (instant annoyance) - Giant file uploads that slow things down - Embedding “just to have it”—every element needs a purpose

Ignore:
Don’t get distracted by every possible media type. Stick to the formats that actually help your story.

Step 1: Choose the Right Multimedia for Your Message

Before you start dragging files into Flowvella, figure out what’s actually going to help. A few quick rules:

  • Demo videos: Great for showing software in action or explaining a process.
  • Audio: Works for adding a human voice or commentary, but don’t expect people to listen to long clips.
  • PDFs: Handy for one-pagers, case studies, or research data.
  • Web embeds: Use these for live dashboards, maps, or interactive charts.

Pro tip:
If you can explain it better with a single image or short video than with five bullet points, use the media.

Step 2: Prepping Your Files (Don’t Skip This)

Flowvella accepts a bunch of formats, but you’ll save yourself headaches if you prep ahead:

  • Videos: MP4 works best. Keep it under 100 MB for smoother uploads.
  • Audio: MP3 or M4A recommended.
  • PDFs: Make sure they’re under 20 MB and not password-protected.
  • Images: JPEGs or PNGs, ideally not massive resolution.

Trim your videos. Rename your files clearly (“ProductDemo-90sec.mp4” beats “VID_20231104_FINALv2.mp4”). You’ll thank yourself later.

Step 3: Embedding Multimedia in Flowvella

Here’s the meat of it. Flowvella makes embedding easy, but there are a few quirks to watch for.

3.1 Add a Video

  1. Open your Flowvella presentation and navigate to the slide where you want the video.
  2. Click the “Add Media” button (looks like a filmstrip).
  3. Choose whether to upload a file from your computer or embed a YouTube/Vimeo link.
    • Local file: Select your MP4 and wait for it to upload.
    • YouTube/Vimeo: Paste the link and click “Add.”
  4. Drag and resize the video player on the slide as needed.
  5. Set playback options. You can choose “play on click” (recommended) or “auto-play” (not recommended—don’t annoy people).

Real talk:
Uploading a local video makes your presentation work offline, but it does bump up file size. Embedding a YouTube video keeps things lighter, but you’ll need internet access to play.

3.2 Add Audio

  1. On your slide, hit “Add Media” again.
  2. Select your MP3 or M4A file.
  3. Position the audio play button where you want it.
  4. Give clear instructions (“Click to hear customer feedback”) so people know it’s there.

Audio works best as a supplement. Don’t make people sit through a podcast just to get your point.

3.3 Add PDFs

  1. Click “Add Media” and choose your PDF.
  2. Flowvella displays it as a clickable icon or a preview.
  3. Users can click to view the full document in a pop-up.

Don’t embed giant reports. Stick to one-pagers, case studies, or diagrams people might actually want to reference.

3.4 Embed Web Content (Dashboards, Maps, etc.)

  1. Click “Add Web” (it looks like a globe).
  2. Paste in the URL of the content you want to show (e.g., a live dashboard or Google Map).
  3. Resize the web frame on your slide.

Heads up:
Some sites block embedding (you’ll get an error or a blank box). Test your link before you present. And remember, web embeds need an internet connection.

Step 4: Make It User-Friendly (and Not Overwhelming)

Multimedia can help, but too much can wreck your flow. Here’s how to keep it in check:

  • Space things out: Don’t stack videos, PDFs, and audio all on one slide.
  • Guide your audience: Use clear titles (“See it in action”) and short instructions.
  • Preview everything: Test your links, play your media, and make sure nothing is broken.
  • Backup plan: Have a slide with “If video doesn’t play, here’s the link” just in case.

Pro tip:
If you’re presenting live, have all your media downloaded and test offline mode. Conference Wi-Fi is a coin flip.

Step 5: Share and Present Like a Pro

Once your multimedia is in place:

  • Publish to the web: Flowvella lets you share a link for remote viewing—handy for follow-ups.
  • Download for offline: Great for in-person meetings or sketchy Wi-Fi spots.
  • Send as a PDF: Multimedia won’t work, but at least folks can see your slides.

Don’t expect embedded YouTube videos or web content to work in exported PDFs or static formats—they won’t. Always check what your audience will see.

What to Watch Out For

  • File size: Too much embedded video or huge PDFs can make your deck sluggish.
  • Compatibility: Flowvella works best on Mac and iPad. Windows support exists but isn’t as slick.
  • Internet dependency: Anything web-based (YouTube, dashboards) needs a solid connection.
  • Copyright: Don’t just rip videos or images off the web. Use stuff you have rights to.

Keep It Simple (and Iterate)

Embedding multimedia in Flowvella isn’t rocket science, but it’s easy to make things complicated. Start with one or two media elements that actually help your story. Test them. If they work, build from there. If they flop, swap them out for something more useful.

The goal is to make your B2B presentation clear, memorable, and easy to follow—not to show off every media format under the sun. Less is usually more. Good luck, and don’t be afraid to tweak as you go.