So you want more leads from your SaaS website—without throwing popups at your visitors or chasing them down with cold emails. A chatbot could help, but only if you set it up right. If you’re considering Landbot, this guide will show you how to actually embed it, what to tweak, and what to skip so you’re not just adding more noise.
This is for founders, marketers, or anyone who manages a SaaS site and wants to get more qualified leads without being annoying. You don’t need to know code, but you do need to care about the details.
Why (and When) to Use Landbot on Your SaaS Site
Before you jump in, here’s the truth: adding a chatbot won’t magically double your conversion rate. But Landbot can help you:
- Qualify visitors before they hit your sales team’s inbox
- Collect emails and info without forms people ignore
- Guide people to the right place—demo, pricing, docs—fast
It works well if your traffic is real and your offer isn’t confusing. If your value prop is muddy, no bot will save you. But if you’re getting demo requests and support questions, and too many fall through the cracks, a well-done chatbot can nudge folks to act.
Step 1: Map Out the Conversation First (Don’t Skip This)
Don’t just throw a bot on your homepage and hope for rain. Landbot’s drag-and-drop builder is easy, but it’s even easier to make a mess.
What to do: - Sketch out the one or two things you want visitors to do (e.g., book a demo, ask a question, get pricing info) - Write out the key questions you actually need to qualify someone. Cut anything you wouldn’t ask in person. - Decide how you’ll handle handoffs—do you want to push to live chat, send to a calendly link, or just collect an email?
Pro tip: Start simple. Even a basic “Hey, want a demo or have a question?” bot works better than a 20-step quiz nobody finishes.
Step 2: Build Your Bot in Landbot
Sign up for Landbot and pick a template that’s close to your goal. Don’t get lost in their template library—the “Lead Generation” or “Demo Booking” templates are a good starting point.
How to build your first bot: 1. Pick a template. You can always edit later. 2. Edit the welcome message. Make it sound human, not robotic. (“Hi! Need a quick answer or want a demo?”) 3. Set up your questions. Only ask for info you’ll actually use. 4. Add logic branches. If they want a demo, send them to booking. If they have a question, collect their email or connect to live chat. 5. Test it. Try the flow yourself. If you get bored or confused, so will your visitors.
What to ignore: Features like “gamification” or fancy gifs. They rarely help conversion and can slow down your page.
Step 3: Get the Embed Code
Once your bot’s ready, it’s time to put it on your site.
Landbot gives you three main embed options: - Widget (bubble in the corner): Pops up when clicked. Least intrusive, works for most SaaS sites. - Live chat-style embed: Always visible chat window, like Intercom. Good if chat is a core support channel. - Full page embed: The bot is the page. Only use for landing pages dedicated to lead capture.
How to get it: 1. From your Landbot dashboard, open your bot and click “Share.” 2. Choose your embed style. For most SaaS sites, “Widget” is safest. 3. Copy the JavaScript snippet Landbot gives you.
Step 4: Add the Code to Your SaaS Website
If you’re using a modern website builder (Webflow, WordPress, Squarespace, etc.), you’ll usually paste the script into your site’s header or “custom code” section.
The basics:
- Paste the code just before the closing </body> tag, or wherever your platform lets you add global scripts.
- If you have a single-page app (React, Vue, etc.), add it to your main layout so it loads everywhere.
- Double-check that the bot loads on every page you want it to show up.
Got dev resources? Have your developer load the script asynchronously so it doesn’t slow down your site. Landbot’s script is lightweight, but page speed matters.
Step 5: Tweak When and Where It Appears
Nobody likes a bot that pops up before the page loads or nags you on every visit. You can control:
- Which pages the bot shows up on. Maybe you only want it on your pricing or demo page, not your blog.
- How quickly it appears. A delay of 5+ seconds gives people time to orient themselves.
- Frequency. Don’t show it every visit—set it to show once per user/session.
Most of this is controlled from Landbot’s settings, or with a bit of extra JavaScript if you need more control.
Step 6: Connect to Your CRM or Email
No point collecting leads if you’re not following up. Landbot can push new leads directly to:
- HubSpot
- Salesforce
- Mailchimp
- Zapier (for almost anything else)
Set this up before you go live. Test that data lands where you want it. If you’re stuck, Landbot’s docs are decent, but don’t expect magic—sometimes Zapier is your friend here.
Step 7: Monitor, Edit, and Don’t Overcomplicate
Watch how people interact with your bot. Landbot gives you analytics, but don’t obsess over vanity metrics like “bot open rate.”
What actually matters: - Are you getting more qualified leads, not just more emails? - Are people dropping off at certain questions? If so, cut or reword them. - Are sales/support happier, or are you just getting more spam?
Iterate every week or two. Remove anything that doesn’t help.
What Works, What Doesn’t, and What to Ignore
Works: - Bots that are direct and helpful (“Want a demo?” beats “Let me tell you my life story.”) - Routing people to the right team fast - Collecting just enough info to qualify, but not scare off
Doesn’t work: - Bots that try to be too clever or “funny”—unless that’s 100% your brand - Overly complex flows with 10+ steps - Interrupting visitors before they even scroll
Ignore: - Overpromising on chatbot “AI”—Landbot is rules-based. Don’t expect it to answer deep product questions unless you build that logic. - Fancy graphics or backgrounds. They don’t convert better.
Keep It Simple and Iterate
The best chatbots are invisible hand-raisers, not carnival barkers. Start with a direct question, place the bot where it’s useful, and don’t overthink it. If it’s not helping, kill it or try something simpler. Lead conversion isn’t magic—it’s about making it easier for real people to talk to you.
Now get your bot live, see what happens, and tweak as you go. That’s how you’ll know if it’s working.