Looking at dashboards in Supergrow and thinking, “This is fine, but it’s not what I need”? You’re not alone. Most platforms serve up generic charts and stats that look slick but don’t actually help you make smart go-to-market (GTM) moves.
This guide is for marketers, ops folks, and sales leaders who want dashboards that cut through the noise. We’ll cover how to make Supergrow (supergrow.html) work for your GTM strategy—not just whatever some product manager thought was useful. Let’s get into it.
Step 1: Get Clear on What You Actually Need to See
Before you start dragging widgets around, get specific about what you want to track. This is where most people go wrong—they just copy what they see in templates, then wonder why the data feels pointless.
Ask yourself: - What GTM metrics actually drive our decisions? (Pipeline velocity, lead quality, conversion rates—not just “number of leads.”) - Who’s looking at these dashboards, and what do they care about? - Are you reporting up, across, or down? The details matter.
Pro tip: More charts ≠ more insight. Focus on 3–5 key metrics that actually change how you run campaigns or talk to sales.
Step 2: Start with a Blank (Or Nearly Blank) Dashboard
Supergrow comes with pre-built templates, but honestly, most of them are bloated. Don’t be afraid to ignore them.
How to do it: - Go to the Dashboards section. - Click “Create New Dashboard.” - Name it something obvious. (“GTM Weekly,” not “Dashboard 2.”) - Skip the “Add All Widgets” button. Trust me.
Why this works: You won’t end up with a wall of irrelevant graphs. Start simple, add what matters, and skip the noise.
Step 3: Add Only the Metrics That Matter
This is where you build out your dashboard. Supergrow lets you add all sorts of widgets—charts, tables, leaderboards, funnels, and more. Don’t get distracted by what could be tracked. Add what’s actually useful.
Common GTM Widgets Worth Considering:
- Pipeline by Stage: Shows where deals are piling up or stalling.
- Lead Source Performance: Breaks down where leads are coming from (and which ones actually convert).
- Campaign ROI: Tracks dollars in vs. dollars out. Fancy “engagement” charts are nice, but money talks.
- Sales Cycle Length: If your cycle is creeping up, you’ll see it here.
- Win/Loss Analysis: Helps you spot patterns—are we losing more deals to competitors or to “no decision”?
How to add them: 1. Click “Add Widget.” 2. Choose the type (chart, table, etc.). 3. Plug in your data source (CRM, marketing automation, whatever you’ve connected). 4. Set filters—date ranges, teams, regions—so you’re not mixing apples and oranges. 5. Preview before adding. If it looks confusing now, it’ll look even worse in a meeting.
Skip These (Usually): - Vanity metrics (like raw pageviews, unless you’re running a content campaign). - Overly granular breakdowns (unless you have a specific hypothesis). - Widgets that look cool but don’t answer a real question.
Step 4: Customize Layout for Real-World Use
Now, arrange your widgets. This isn’t about making it pretty—it’s about making it usable.
- Put the most important numbers at the top left. That’s where most people look first.
- Group related widgets together. Pipeline next to win/loss, campaign stats in one block, etc.
- Keep it above the scroll. If you have to scroll a lot, you’re probably tracking too much.
- Rename widgets. Use plain language—“Leads Closed This Month” beats “Q2 MQL Conversion Rate by Channel.”
Pro tip: If your dashboard looks like a Times Square billboard, strip it back. Less is more.
Step 5: Set Up Filters and Drill-Downs
Supergrow’s filters and drill-downs are actually useful—if you use them right. They let you slice the data by rep, date, region, or campaign without duplicating dashboards.
To set filters: - Add global filters for things like date range or team. - Make sure each widget is “filter-aware” (usually a checkbox or toggle). - Test: Change a filter and see if everything updates as expected.
Drill-downs: - Use them to answer follow-up questions—e.g., click on a stalled pipeline stage to see which deals are stuck. - Don’t go more than 2–3 levels deep. If you need to dig further, pull a report instead.
Stuff to ignore: Over-filtering. If every widget needs a different filter, you’re probably trying to do too much in one place.
Step 6: Share and Automate—But Don’t Overdo It
Once you’ve got something that works, share it. Supergrow lets you email dashboards, create share links, or schedule exports.
- Set permissions. Don’t give edit rights to everyone—one accidental change can throw off your whole view.
- Automate exports sparingly. It’s tempting to set up daily emails, but weekly or monthly is usually enough. People tune out if they get too many dashboards.
- Get feedback. Ask your team what’s actually useful. If nobody looks at a widget for a month, kill it.
Reality check: Dashboards aren’t magic. If your team isn’t acting on the data, it’s probably not the dashboard’s fault—it’s what you’re tracking.
Step 7: Iterate Ruthlessly
Your first dashboard won’t be perfect. That’s normal. The trick is to review it every few weeks:
- Remove anything nobody’s using.
- Add new metrics when your strategy shifts.
- Don’t be afraid to start fresh if things get messy.
Signs it’s time for a cleanup: - People are downloading data and pivoting in Excel instead of using the dashboard. - Meetings start with, “So what does this chart actually mean?” - You dread opening the dashboard.
Honest Takes: What Works, What Doesn’t
What works: - Custom dashboards focused on a handful of GTM metrics you actually use. - Filters and drill-downs to answer “why” and “what next.” - Regular pruning—less is always more.
What doesn’t: - Tracking everything “just in case”—it’ll just lead to dashboard blindness. - Relying on out-of-the-box templates. They’re a starting point, not a destination. - Fancy visualizations that distract from the story.
Ignore: - Overly complex setups. If you need a 10-minute explanation for every chart, nobody’s going to use it. - Widgets that don’t drive action.
Keep It Simple and Keep Moving
Dashboards only work if they help you make better decisions, faster. Don’t fall for the trap of “more data is better.” Start simple, focus on what matters for your GTM goals, and tweak as you go. The best dashboards are the ones people actually use—so build for real life, not dashboard demos.
Now go clean up that dashboard. Your future self (and your team) will thank you.