How to customize branding and logos in Adobesign documents

Ever sent a document for signature and cringed when you saw Adobe’s branding everywhere? You’re not alone. If you want your e-signature workflows to look like they’re coming from your company—not just from Adobe—this guide is for you. I’ll walk you through the nitty-gritty of customizing branding and logos in Adobesign, flag some gotchas, and skip the marketing fluff.

Let’s get your company looking sharp, without getting lost in the weeds.

Why bother with branding in Adobesign?

Before we dive in, let’s be honest: clients do notice when a contract looks generic. Your logo and colors aren’t just for show—they build trust. But there’s a balance. Go overboard with customization and things get messy fast. Keep it simple, use what matters, and don’t sweat the small stuff.

What you can and can’t customize in Adobesign

First, a reality check. Adobesign lets you customize some parts of the signing experience, but not everything. Here’s what’s in your control:

  • Logo: Show your logo on emails and the signing page
  • Colors: Set a few accent colors
  • Email settings: Customize the sender name (sort of)
  • Legal text: Adjust the small print and disclaimers

But you can’t:

  • Remove all “Adobe” mentions (especially on lower-tier plans)
  • Change core UI layouts, fonts, or button styles
  • Add custom CSS or JavaScript

If you’re on an individual or small business plan, your options are even more limited. Full branding control is mostly for business and enterprise tiers.

Step 1: Check your Adobesign plan and admin access

You’ll need to be an account admin (or work with one) and, ideally, on a Business or Enterprise plan. Here’s how to check:

  1. Log in to Adobesign.
  2. Click your profile icon > Account.
  3. Look for “Admin” or “Account Settings.” If you can’t see these, you’ll need to ask your admin for help.

Pro tip: If you’re on an individual or team plan and don’t see branding options, you’re not losing your mind—Adobe just doesn’t let you tweak much.

Step 2: Prep your logo and branding assets

Don’t just grab your website header and call it a day. Adobesign needs logos in specific formats:

  • File type: PNG or JPG (PNG with transparent background looks best)
  • Size: 200 x 70 px is recommended, but up to 600 x 200 px works
  • File size: Under 1 MB (smaller loads faster)
  • Background: Transparent or white—colored backgrounds often look tacky on emails

If you don’t have a clean logo handy, ask your designer or dig one up from your brand assets folder.

Step 3: Upload your logo to Adobesign

Let’s get your logo in place:

  1. Go to Account > Account Settings > Global Settings.
  2. Look for the Branding or Logo section.
  3. Click Upload Logo (or similar button).
  4. Select your logo file and upload.
  5. Save changes.

Your logo should now appear:

  • On signing pages (what your signers see)
  • On notification emails sent from Adobesign

Heads up: Some email clients block images by default. Don’t rely on your logo as the only way to prove it’s your company.

Step 4: Set your brand colors (where possible)

Adobesign lets you pick accent colors for some parts of the UI (like buttons or headers). Here’s how:

  1. In Account Settings, look for a Brand Colors or Theme section.
  2. Enter your hex codes or use the color picker for:
    • Primary brand color (for buttons and links)
    • Secondary color (sometimes used for highlights)
  3. Preview how it looks. If your colors clash with Adobe’s UI, dial them back.

Skeptic’s note: Don’t expect a full-on brand makeover. This is just a light accent—think lipstick, not a new face.

Step 5: Customize your sender name and email content

The emails Adobesign sends on your behalf are, honestly, pretty generic. But you can tweak a few things:

  • Sender name: Change “Adobe Sign” to your company name in outgoing emails. (Look for Email Settings or Sender Name in settings.)
  • Footer and legal text: Edit (a bit) of the legal copy, privacy text, or add your own disclaimer.

You can’t edit the email layout much. Adobe still sneaks their branding in, and there’s no way to use your own HTML templates.

Step 6: Test the signer’s experience

Don’t skip this. Send a test document to yourself and open it in a few different browsers and devices. Check:

  • Does your logo show up on the signing page?
  • Is it crisp or weirdly stretched?
  • Do your colors look right?
  • How does it look in Gmail, Outlook, and on mobile?

If something’s off, go back and tweak. Sometimes a logo looks fine in the admin panel but ugly in actual emails.

Pro tip: Keep your branding subtle. Big flashy logos or weird colors can make your documents look less trustworthy, not more.

What about white-labeling or removing Adobe’s branding?

Short answer: Don’t count on it. Unless you’re a massive enterprise customer with a custom contract, some Adobe branding will always be there. Even on the top plans, you’ll see “Powered by Adobe” somewhere.

Anyone promising total white-label Adobesign is either confused or selling workarounds (none of which are reliable or supported).

Third-party tools and API hacks: Worth it?

Some folks try to use APIs or external tools to build their own signing flows with custom branding. Here’s the honest take:

  • API integrations let you embed Adobesign in your own app, with more branding control. But you’ll need developer resources and a good reason to go this route.
  • Zapier and other automation tools can help with workflows, but don’t change the branding.
  • Alternative platforms like DocuSign or HelloSign sometimes offer more flexibility, but switching is a hassle if you’re already deep into Adobe’s ecosystem.

For most teams, using the built-in branding options is the path of least resistance.

What to ignore (and what not to overthink)

  • Don’t obsess over perfect brand color matches. Most signers won’t notice if your hex code is off by a few digits.
  • Skip uploading massive logos. They’ll load slowly or get blocked.
  • Don’t try to rewrite all the legal text. You’ll just slow down your process and possibly introduce risk.
  • Avoid adding “fun” branding (memes, slogans). Keep it professional—this is a legal document, not a swag bag.

Final thoughts: Keep it clean and simple

Branding in Adobesign isn’t about showing off—it’s about clarity and trust. Use your logo, pick your colors, and move on. Don’t get frustrated by the limitations; just make it obvious to clients that they’re signing something from you, not from Adobe.

If you ever need more flexibility, consider using Adobesign’s API or talking to your Adobe rep, but don’t hold your breath for a magic “remove all Adobe branding” switch.

Update your branding as your look evolves, keep your assets tidy, and remember: most people just want to sign and get on with their day. So should you.