You’re trying to reach decision-makers, not just blast inboxes. This guide is for B2B sales teams and founders who want to actually start conversations — not end up in spam folders. We’ll walk through setting up a targeted outbound email campaign using Getlia, a tool that’s decent if you want control and clarity, not just more dashboards.
Let’s skip the generic “personalization is key!” advice and focus on what actually works (and what’s just hype).
1. Nail Down Your Target Audience (Don’t Skip This)
Before you even log in to Getlia, get specific about who you want to reach. Broad targeting is the classic mistake — you’ll end up with junk replies or, worse, silence.
What to do: - Write down your Ideal Customer Profile (ICP). Think industry, company size, geography, and the job titles you’re after. - Get real about pain points. What business problems do they care about? (Not what you wish they cared about.) - Build a list. Use LinkedIn, Apollo, or whatever works — but don’t buy lists blindly. You want clean, accurate data.
Pro tip: If you’re not sure who your audience is, pause here. Even the best email tool can’t save you from fuzzy targeting.
2. Prep Your Data: Quality Beats Quantity
Getlia won’t magically fix a bad list. Garbage in, garbage out. Take the extra hour to clean up your CSV or spreadsheet.
Best practices: - Double-check emails for typos and obvious fakes. - Remove duplicates (nothing kills trust like double-emailing someone). - Add first names, company names, and a custom field if possible (for real personalization).
What to ignore: Don’t obsess over scraping every possible contact. A list of 100 solid prospects beats 1,000 “maybe” leads every time.
3. Set Up Your Getlia Campaign
Now, log in to Getlia and create a new campaign. Here’s the step-by-step — minus the fluff.
a. Import your contact list
- Upload your cleaned CSV.
- Map each field (first name, company, etc.) during import.
- Review Getlia’s import warnings — if you see a lot of errors, stop and fix your file.
b. Set your sending email
- Use a real person’s email (not “sales@” or “info@”).
- Warm up your sending domain if it’s new. (Getlia has basic warm-up tools, but don’t expect miracles.)
c. Write your campaign
This is where most people blow it by sounding like bots. Here’s what works:
- Subject lines: Short and real. “Quick question, Sarah” beats “Exclusive offer for industry leaders.”
- Body: Lead with relevance — reference something about their company or role. Keep it under 100 words if you can.
- Call to action: Make it easy to say yes. “Worth a quick call next week?” not “Let me know how you’d like to proceed with next steps.”
In Getlia:
- Use personalization tags like {first_name} and {company} — but don’t overdo it or you’ll sound like you copied their LinkedIn bio.
- Add a follow-up sequence — 2-3 emails max. Anything more is just pestering.
What to ignore: Don’t use every “AI copy” feature. They’re fine for a starting point, but always rewrite in your own voice.
4. Fine-Tune Your Sending Settings
Getlia lets you tweak send times, daily send limits, and reply detection. Here’s what matters:
- Send times: Default to business hours in your prospect’s timezone. (You can set this in Getlia, but double-check — sometimes timezones get weird.)
- Daily limits: Start low (30-50/day) if your domain is new. Ramp up slowly.
- Reply detection: Use Getlia’s auto-pause on reply — you don’t want to keep spamming someone who already answered.
Pro tip: Avoid sending on Mondays and Fridays if you want replies. Mid-week is usually best.
5. Track Results, but Don’t Chase Vanity Metrics
Open and click rates look good in dashboards but don’t always mean much. Focus on real replies and booked calls.
In Getlia: - Watch for reply rates, not just opens. - Tag positive/negative replies so you can improve your targeting. - If nobody replies, don’t just blame deliverability — revisit your list and message.
What to ignore: Don’t get obsessed with “AI intent detection” or other buzzword features. They usually misclassify or just restate what’s obvious.
6. Iterate Fast — Don’t Wait for “Perfect”
Your first campaign probably won’t be a home run. That’s normal.
- Change one thing at a time: Subject line, copy, or audience.
- Send, learn, tweak, repeat.
- Save what works as templates in Getlia for next time.
Pro tip: If you get a nasty reply, don’t take it personally. Most people are just busy. Move on.
What Actually Works (and What Doesn’t)
Works: - Tight targeting and clean data - Short, genuinely personalized emails - Simple, clear asks (not “let’s connect for synergy”)
Doesn’t work: - Long-winded intros and buzzwords - Overusing automation — you’ll sound like a robot - Chasing every new feature instead of focusing on basics
Ignore: - Most “AI-powered” recommendations unless you’re really stuck. Trust your own judgment more.
Keep It Simple, Keep It Moving
Outbound email isn’t magic. It’s just about sending the right message to the right person at the right time. Don’t let yourself get bogged down in fancy features or endless tweaking. Start small, stay targeted, and keep iterating. You’ll get better with every send — and that’s what actually leads to sales.