If your go-to-market (GTM) teams are drowning in meetings but still missing the point, you’re not alone. Sales, marketing, and customer success folks sit through hours of calls each week—yet when it comes time to act, things are fuzzy. If you’re tired of “wait, what did we agree on?” moments, you need a tighter system for capturing and sharing what matters.
This guide is for anyone running GTM meetings who wants to ditch the chaos and actually keep everyone on the same page. We’ll walk through how to use Vowel to create and share meeting highlights that people will actually use—not just file away and forget.
Why share meeting highlights (instead of the whole call)?
Before we get into button-clicking, let’s be real about why highlights matter.
- Nobody rewatches full recordings: Who has 45 minutes to spare? Not your team.
- Notes get lost or ignored: Even good ones. Especially in long email threads.
- Highlights cut the fluff: Just the key moments, decisions, and action items.
- Sharing is fast: A two-minute highlight reel is easier to watch—and easier to share in Slack, Notion, or email.
If you want GTM teams to actually align, you need to make the important stuff easy to find and act on. That’s where Vowel’s highlights come in.
Step 1: Set up your meeting for easy highlighting
You can’t create useful highlights from a messy meeting. A little prep goes a long way:
- Have a clear agenda. Even a bullet list is better than winging it.
- Assign a “highlighter”. Don’t rely on everyone to mark key moments. Pick one person to flag highlights in real-time.
- Decide what counts as a highlight. Is it just decisions? Action items? Customer quotes? Agree on this before you start.
Pro tip: If your meeting jumps all over the place, your highlights will too. Keep things focused and your future self will thank you.
Step 2: Record and run your meeting in Vowel
This is the easy part, but there are a few things to get right.
- Start the recording as soon as everyone’s in. Vowel doesn’t record by default.
- Remind folks you’re recording. It’s polite and, in some places, required.
- Use Vowel’s live features: The live transcript is especially handy for marking highlights as you go—just click “Highlight” when something important happens.
Don’t stress about getting every single detail. The goal isn’t to make a court transcript—it’s to capture what you’ll actually need later.
Step 3: Mark highlights during the meeting
This is the heart of it. Here’s how to do it without slowing things down:
- Click “Highlight” in Vowel’s interface when you hear a key point, decision, or action item. The transcript will save that moment.
- Keep highlights short. Mark only the relevant 10–60 seconds, not full tangents.
- Add short notes if needed. Vowel lets you annotate highlights, so jot a quick “Next steps for launch” or “Customer pain point.”
What makes a good highlight? - A clear decision (“We’re moving forward with the new pricing model.”) - A customer quote worth sharing (“Honestly, onboarding was the easiest part.”) - An action item (“Jess will send the deck by Friday.”)
Don’t highlight every “uh-huh” or recap. The power is in the filter.
Step 4: Review and polish your highlights
After the meeting, take five minutes to make sure your highlights are actually useful:
- Trim or merge highlights if two overlap or one rambles.
- Add or clean up notes so anyone can understand the context.
- Remove irrelevant ones—less is more.
- Assign action items directly in Vowel, if you use that feature, or note them in the highlight.
This is where most teams drop the ball. If the highlights don’t make sense outside the meeting, they won’t help anyone.
Step 5: Share your highlights (not just the link to the call)
Now for the payoff: actually getting those highlights in front of your GTM teams.
How to share in Vowel:
- Copy the highlights link: Vowel gives you a link just to the highlights, not the whole recording.
- Embed or paste in your tools: Drop the link in Slack, Notion, Confluence, or your CRM notes.
- Send a quick recap: If you’re emailing, paste the highlights (with short notes) into the body. Don’t make people click unless they want more detail.
- Tag relevant people: If someone owns an action item or needs to review a decision, call them out.
What doesn’t work: - Sending the full video and hoping folks will scrub for meaning. - Burying highlights in a weekly roundup doc no one reads. - Sharing without context—always include a line or two about why the highlights matter.
Step 6: Bake highlights into your team’s workflow
If you want this to stick, make sharing highlights a habit, not a one-off.
Tips to make it routine:
- End every GTM meeting by confirming highlights are done.
- Assign a “highlights owner” for each recurring meeting, so it doesn’t get forgotten.
- Review highlights in your regular team syncs—don’t just file them away.
- Encourage feedback: Ask if the highlights are actually useful, or if you’re capturing the wrong stuff.
Don’t force everyone to use Vowel for everything. But if you can land on a simple process—mark, clean up, share—you’ll avoid a lot of confusion and dropped balls.
What works, what doesn’t, and what to skip
What works: - Short, focused highlights linked to real decisions and next steps. - Sharing where people already work (Slack, Notion, etc.). - One person owning the highlight process per meeting.
What doesn’t: - Over-highlighting (“Here’s 47 moments from our 30-minute call.”) - Sharing full transcripts or videos—nobody has time. - Letting highlights become just another checkbox.
What to skip: - Recording meetings with no agenda or clear purpose—highlights won’t fix bad meetings. - Hoping AI alone will know what matters. Human judgment is still required. - Fancy formatting. Bullet points and clear notes beat wall-of-text summaries.
A few real-world pitfalls to watch for
- Too many highlights: If everything’s important, nothing is.
- Highlights with no context: “Check this out” isn’t enough—add a note.
- Not following up on action items: Highlights are only as good as the follow-through.
If you see these patterns, stop and tweak your process.
Wrapping up: Keep it simple, fix as you go
Creating shareable meeting highlights in Vowel isn’t rocket science, but it does take a bit of discipline. The goal isn’t perfection—it’s keeping your GTM teams moving in the same direction without endless back-and-forth.
Start small: run one meeting this way, share the highlights, and see what sticks. Iterate. If something’s not working, cut it. If people love it, make it the norm. And if you’re ever in doubt, ask yourself: will this help someone take action, or is it just more noise?
Keep it simple, keep it useful, and you’ll save everyone a lot of headaches.